Microsoft Launches their Microsoft 7 through an online campaign in Saudi Arabia. This is the presentation that sold the concept.

2. Windows 7 – Online Launch Campaign
08 November, 2010

3. Real Achievers
SEVEN days, Seven people, Seven stories
Windonw 7 is a tool that enables you to achieve, It can be personal, professional etc…
But how do we convince the public?
Through real recommendation, and real examples from real people
In this campaign we will use real,influential, creative, SOCIABLE people. We’ll give
them the chance to try windows 7 through an optimized computer according to their
needs, and we film their experience, their honesty, and their originality.
Being social in nature, we will rely on their word of mouth, especially since they will be
connected to the world, with our state of the art tools.

4. Our People will spontaneously act in ouronline / TV campaign,
and should have the following profiles.

5. The Architect

6. The Businessman

7. The Designer

8. The Gamer

9. The IT Manager

10. The Photographer

11. The Teacher

12. Each one of these people will receive a task to finish, and this will
be their achievement with windows 7

13. Online, Viral, & Social Networking

14. Teaser Banner
Banner Message: What can you achieve in SEVEN days?
The Banner takes you to a micro site

15. SEVEN DAYS, SEVEN ACHIEVERS:
This site reveals the profiles of the heroes, their tasks, and social
channels. It explains what the whole campaign is about.
The Purpose is to show how real people achieve with windows 7
Revealer, Micro site, and information channel

16. Information & Links Channeled through the site

17. Thank You