SlideShare a Scribd company logo
Win Mercedes-Benz E-class 
December 2014
Contents 
• Win Mercedes-Benz E-class 
• Examples of use 
• Effectiveness 
• Benefits 
• Revenue 
• Next Steps
Win Mercedes-Benz E-class 
Mercedes-Benz SMS Quiz 
– 
is 
a 
SMS-contest with 
attractive advertisement on TV channels. The main prize 
is Mercedes-Benz E-class, daily prizes are Mercedes- 
Benz souvenirs, duration – 60 days. The cooperation 
with the TV channels are on the revenue sharing basis.
SMS Mechanics 
n SMS quiz 
– Participant answers questions and earn points 
– Quiz contain questions about movies, music, cartoons, «stars», 
sports etc. 
– Artificial Intelligent (AI) systems chooses questions and level of 
complicity for each particular participant 
n Mechanics: 
– Participant sends SMS with the keyword to the short code 
– In reply he gets SMS with proposal to take part in the contest 
and request for his name 
– Participant answers question, sending 1 or 2 (each question 
has two options) 
– In reply he gets SMS with results (true or not), number of points 
earned and next question
Prize Fund 
• Daily Prizes 
Mercedes-Benz 
souvenirs 
• Main Prize 
– Mercedes- 
Benz E-class 
5
Revenue Forecast 
6 
Number of TV channel viewers 300 000 
Response rate, % 0,15 % 
Number of TV commercials 200 
Number of players 90 000 
SMS/player 8 
Price per SMS, USD $ 0,80 
Revenue, USD $ 576 000 
Mobile operators share, USD $ 288 000 
TV channel’s share, USD $ 144 000 
The TV channel gets $144k additional revenue during the marketing 
campaign
TV Commercial 
Win Mercedes-Benz E-class 
7 Send sms «PRIZE» to 8787
Contest Benefits 
• The TV channel will get 7 advantages: 
– High 
revenues 
due to well designed advertisement 
campaign and the prize draw mechanics 
– Co-­‐branding 
with 
Mercedes-Benz 
– High 
interest 
to SMS service from the channel’s viewers 
– Sophisticated 
adver5sement 
that 
makes Premium SMS 
messaging is more attractive to the public 
– Viewers 
High 
loyalty 
due to the reason people to await 
the next car draw on the TV channel 
– Reliable 
partner 
in our face, 
whom you can order 
interactive services development for the TV channel 
– Users 
Database, which you can use for the marketing 
purposes
The Proposal 
• Next Car Draw – Mercedes-Benz E-class 
• Dates – Winter 2015 
• Duration – 60 days 
• Cooperation – revenue sharing 50/50 
• We provide the car and the daily prizes 
• The TV channel provides with TV advertisement 
• The TV channel gets high additional revenue
Advertisement Examples
The Next Steps 
Stage Executor When 
Business terms and conditions negotiations FRESHCELL December 2014 
Signing agreement FRESHCELL December 2014 
Advertising preparation FRESHCELL December 2014 
Draw mechanics, rules, web preparations FRESHCELL December 2014 
Ad publishing, draw carrying out TV/FRESHCELL January 2015 
Draw carrying out FRESHCELL/TV January - Feb 2015 
Winner awarding FRESHCELL March 2015
About 
• FreshcellGroup - is a group of 
professional marketing and technical 
specialists since 2004. 
• We are former employees of Coca- 
Cola, Motorola, Visa and MasterCard. 
• We are MBA graduates from IEMI Paris 
and Hayward USA universities. 
• We have developed more than 100 
marketing campaigns for automotive, 
financial, FMCG sectors and mobile 
operators.
Contacts 
Maxim 
Doronin 
CEO 
FreshcellGroup LLC. 
196 N. 3rd St. #300 
San Jose, CA 95112 
Phone: +1 415 629 2874 
Mobile: +7 (903) 533-35-50 
maxim.doronin@freshcellgroup.com 
CONVERGING 
MEDIA 
AND 
TECHNOLOGIES

More Related Content

Similar to Win Mercedes-Benz E-class 2015

Pick usup finalpitch_extended
Pick usup finalpitch_extendedPick usup finalpitch_extended
Pick usup finalpitch_extended
PickUsUp
 
ONLINE PROMOTION TOLLS
ONLINE PROMOTION TOLLSONLINE PROMOTION TOLLS
ONLINE PROMOTION TOLLS
ashish yadav
 
Internet Marketing Proposal PowerPoint Presentation Slides
Internet Marketing Proposal PowerPoint Presentation SlidesInternet Marketing Proposal PowerPoint Presentation Slides
Internet Marketing Proposal PowerPoint Presentation Slides
SlideTeam
 
Wells Fargo Traffic Ticket Promotion
Wells Fargo Traffic Ticket PromotionWells Fargo Traffic Ticket Promotion
Wells Fargo Traffic Ticket Promotion
Clear Thinking LLC
 
Bobs Carpet Mart Traffic Ticket Promotion
Bobs Carpet Mart Traffic Ticket PromotionBobs Carpet Mart Traffic Ticket Promotion
Bobs Carpet Mart Traffic Ticket Promotion
Clear Thinking LLC
 
Bmw p series
Bmw p seriesBmw p series
Bmw p series
Gustavo Hirata
 
Re launch strategy - cosmetic brand
Re launch strategy - cosmetic brandRe launch strategy - cosmetic brand
Re launch strategy - cosmetic brand
Gita Gerasimova
 
Em seva devil's advocates_nmims mumbai
Em seva devil's advocates_nmims mumbaiEm seva devil's advocates_nmims mumbai
Em seva devil's advocates_nmims mumbai
Mayank Agrawal
 
Sambandh_Vol 05
Sambandh_Vol 05Sambandh_Vol 05
Sambandh_Vol 05
Arase Gowda
 
Hubble Interactive Uber Touch Screens
Hubble Interactive Uber Touch ScreensHubble Interactive Uber Touch Screens
Hubble Interactive Uber Touch Screens
Devon Brough
 
Case files eoscinemas_IIM_ranchi
Case files eoscinemas_IIM_ranchiCase files eoscinemas_IIM_ranchi
Case files eoscinemas_IIM_ranchi
Murali Krishna
 
CEM Latam 2016 - ENG
CEM Latam 2016 - ENGCEM Latam 2016 - ENG
CEM Latam 2016 - ENG
Zoe Gammie
 
Pitch Deck For Pre Seed Funding Powerpoint Presentation Slides
Pitch Deck For Pre Seed Funding Powerpoint Presentation SlidesPitch Deck For Pre Seed Funding Powerpoint Presentation Slides
Pitch Deck For Pre Seed Funding Powerpoint Presentation Slides
SlideTeam
 
Audi GT Presentation
Audi GT PresentationAudi GT Presentation
Audi GT Presentation
keithfoggan
 
Marketing Plan for an App:CarSaar
Marketing Plan for an App:CarSaarMarketing Plan for an App:CarSaar
Marketing Plan for an App:CarSaar
Vijay Arora
 
Profile
ProfileProfile
4 Play Mobile Solutions Corporate Presentation
4 Play Mobile Solutions Corporate Presentation4 Play Mobile Solutions Corporate Presentation
4 Play Mobile Solutions Corporate Presentation
4play
 
2 Your Brand Goes Mobile Doru Panaitescu
2 Your Brand Goes Mobile Doru Panaitescu2 Your Brand Goes Mobile Doru Panaitescu
2 Your Brand Goes Mobile Doru Panaitescu
Victor Avram
 
Automotive exclusive package_Thailand
Automotive exclusive package_ThailandAutomotive exclusive package_Thailand
Automotive exclusive package_Thailand
Methas Sanitmajaro
 
Key2 cell investor deck 2019 v4 (jan 2019)-crowdfunder
Key2 cell investor deck 2019 v4 (jan 2019)-crowdfunderKey2 cell investor deck 2019 v4 (jan 2019)-crowdfunder
Key2 cell investor deck 2019 v4 (jan 2019)-crowdfunder
DominiqueChouchana
 

Similar to Win Mercedes-Benz E-class 2015 (20)

Pick usup finalpitch_extended
Pick usup finalpitch_extendedPick usup finalpitch_extended
Pick usup finalpitch_extended
 
ONLINE PROMOTION TOLLS
ONLINE PROMOTION TOLLSONLINE PROMOTION TOLLS
ONLINE PROMOTION TOLLS
 
Internet Marketing Proposal PowerPoint Presentation Slides
Internet Marketing Proposal PowerPoint Presentation SlidesInternet Marketing Proposal PowerPoint Presentation Slides
Internet Marketing Proposal PowerPoint Presentation Slides
 
Wells Fargo Traffic Ticket Promotion
Wells Fargo Traffic Ticket PromotionWells Fargo Traffic Ticket Promotion
Wells Fargo Traffic Ticket Promotion
 
Bobs Carpet Mart Traffic Ticket Promotion
Bobs Carpet Mart Traffic Ticket PromotionBobs Carpet Mart Traffic Ticket Promotion
Bobs Carpet Mart Traffic Ticket Promotion
 
Bmw p series
Bmw p seriesBmw p series
Bmw p series
 
Re launch strategy - cosmetic brand
Re launch strategy - cosmetic brandRe launch strategy - cosmetic brand
Re launch strategy - cosmetic brand
 
Em seva devil's advocates_nmims mumbai
Em seva devil's advocates_nmims mumbaiEm seva devil's advocates_nmims mumbai
Em seva devil's advocates_nmims mumbai
 
Sambandh_Vol 05
Sambandh_Vol 05Sambandh_Vol 05
Sambandh_Vol 05
 
Hubble Interactive Uber Touch Screens
Hubble Interactive Uber Touch ScreensHubble Interactive Uber Touch Screens
Hubble Interactive Uber Touch Screens
 
Case files eoscinemas_IIM_ranchi
Case files eoscinemas_IIM_ranchiCase files eoscinemas_IIM_ranchi
Case files eoscinemas_IIM_ranchi
 
CEM Latam 2016 - ENG
CEM Latam 2016 - ENGCEM Latam 2016 - ENG
CEM Latam 2016 - ENG
 
Pitch Deck For Pre Seed Funding Powerpoint Presentation Slides
Pitch Deck For Pre Seed Funding Powerpoint Presentation SlidesPitch Deck For Pre Seed Funding Powerpoint Presentation Slides
Pitch Deck For Pre Seed Funding Powerpoint Presentation Slides
 
Audi GT Presentation
Audi GT PresentationAudi GT Presentation
Audi GT Presentation
 
Marketing Plan for an App:CarSaar
Marketing Plan for an App:CarSaarMarketing Plan for an App:CarSaar
Marketing Plan for an App:CarSaar
 
Profile
ProfileProfile
Profile
 
4 Play Mobile Solutions Corporate Presentation
4 Play Mobile Solutions Corporate Presentation4 Play Mobile Solutions Corporate Presentation
4 Play Mobile Solutions Corporate Presentation
 
2 Your Brand Goes Mobile Doru Panaitescu
2 Your Brand Goes Mobile Doru Panaitescu2 Your Brand Goes Mobile Doru Panaitescu
2 Your Brand Goes Mobile Doru Panaitescu
 
Automotive exclusive package_Thailand
Automotive exclusive package_ThailandAutomotive exclusive package_Thailand
Automotive exclusive package_Thailand
 
Key2 cell investor deck 2019 v4 (jan 2019)-crowdfunder
Key2 cell investor deck 2019 v4 (jan 2019)-crowdfunderKey2 cell investor deck 2019 v4 (jan 2019)-crowdfunder
Key2 cell investor deck 2019 v4 (jan 2019)-crowdfunder
 

More from Maxim Doronin

Treasure Island IVR TV Program (english)
Treasure Island IVR TV Program (english)Treasure Island IVR TV Program (english)
Treasure Island IVR TV Program (english)
Maxim Doronin
 
Подмосковье - Территория Футбола
Подмосковье - Территория ФутболаПодмосковье - Территория Футбола
Подмосковье - Территория ФутболаMaxim Doronin
 
продажа Apple & android игр на тв 2014
продажа Apple & android игр на тв 2014продажа Apple & android игр на тв 2014
продажа Apple & android игр на тв 2014Maxim Doronin
 
portfolio
portfolioportfolio
portfolio
Maxim Doronin
 

More from Maxim Doronin (6)

Treasure Island IVR TV Program (english)
Treasure Island IVR TV Program (english)Treasure Island IVR TV Program (english)
Treasure Island IVR TV Program (english)
 
Подмосковье - Территория Футбола
Подмосковье - Территория ФутболаПодмосковье - Территория Футбола
Подмосковье - Территория Футбола
 
продажа Apple & android игр на тв 2014
продажа Apple & android игр на тв 2014продажа Apple & android игр на тв 2014
продажа Apple & android игр на тв 2014
 
portfolio
portfolioportfolio
portfolio
 
Mamarada3
Mamarada3Mamarada3
Mamarada3
 
Mamarada
MamaradaMamarada
Mamarada
 

Recently uploaded

一比一原版(UNITEC毕业证)UNITEC理工学院毕业证成绩单如何办理
一比一原版(UNITEC毕业证)UNITEC理工学院毕业证成绩单如何办理一比一原版(UNITEC毕业证)UNITEC理工学院毕业证成绩单如何办理
一比一原版(UNITEC毕业证)UNITEC理工学院毕业证成绩单如何办理
bouvoy
 
Digital Fleet Management - Why Your Business Need It?
Digital Fleet Management - Why Your Business Need It?Digital Fleet Management - Why Your Business Need It?
Digital Fleet Management - Why Your Business Need It?
jennifermiller8137
 
final-slide-deck-ACURE-AQ-December-1-webinar-2022.pdf
final-slide-deck-ACURE-AQ-December-1-webinar-2022.pdffinal-slide-deck-ACURE-AQ-December-1-webinar-2022.pdf
final-slide-deck-ACURE-AQ-December-1-webinar-2022.pdf
Ashfaq Ahmad
 
TRAINEES-RECORD-BOOK- electronics and electrical
TRAINEES-RECORD-BOOK- electronics and electricalTRAINEES-RECORD-BOOK- electronics and electrical
TRAINEES-RECORD-BOOK- electronics and electrical
JohnCarloPajarilloKa
 
Case Study on Failure Product - Tata Nano
Case Study on Failure Product - Tata NanoCase Study on Failure Product - Tata Nano
Case Study on Failure Product - Tata Nano
chaitanyabelgaumkar
 
What do the symbols on vehicle dashboard mean?
What do the symbols on vehicle dashboard mean?What do the symbols on vehicle dashboard mean?
What do the symbols on vehicle dashboard mean?
Hyundai Motor Group
 
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
78tq3hi2
 
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsWhat Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
Sprinter Gurus
 
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
afkxen
 
Kaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality EngineerspptxKaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality Engineerspptx
vaibhavsrivastava482521
 
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
MarynaYurchenko2
 
一比一原版(AIS毕业证)奥克兰商学院毕业证成绩单如何办理
一比一原版(AIS毕业证)奥克兰商学院毕业证成绩单如何办理一比一原版(AIS毕业证)奥克兰商学院毕业证成绩单如何办理
一比一原版(AIS毕业证)奥克兰商学院毕业证成绩单如何办理
eygkup
 
AadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) RaipurAadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects
 
Hand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptxHand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptx
wstatus456
 
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
78tq3hi2
 
Globalfleet - global fleet survey 2021 full results
Globalfleet - global fleet survey 2021 full resultsGlobalfleet - global fleet survey 2021 full results
Globalfleet - global fleet survey 2021 full results
vaterland
 
EV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin DonnellyEV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin Donnelly
Forth
 
Manual despiece Yamaha fuera de borda pc_e40x_02.pdf
Manual despiece Yamaha fuera de borda pc_e40x_02.pdfManual despiece Yamaha fuera de borda pc_e40x_02.pdf
Manual despiece Yamaha fuera de borda pc_e40x_02.pdf
GermanValentini1
 
Skoda Octavia Rs for Sale Perth | Skoda Perth
Skoda Octavia Rs for Sale Perth | Skoda PerthSkoda Octavia Rs for Sale Perth | Skoda Perth
Skoda Octavia Rs for Sale Perth | Skoda Perth
Perth City Skoda
 
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
afkxen
 

Recently uploaded (20)

一比一原版(UNITEC毕业证)UNITEC理工学院毕业证成绩单如何办理
一比一原版(UNITEC毕业证)UNITEC理工学院毕业证成绩单如何办理一比一原版(UNITEC毕业证)UNITEC理工学院毕业证成绩单如何办理
一比一原版(UNITEC毕业证)UNITEC理工学院毕业证成绩单如何办理
 
Digital Fleet Management - Why Your Business Need It?
Digital Fleet Management - Why Your Business Need It?Digital Fleet Management - Why Your Business Need It?
Digital Fleet Management - Why Your Business Need It?
 
final-slide-deck-ACURE-AQ-December-1-webinar-2022.pdf
final-slide-deck-ACURE-AQ-December-1-webinar-2022.pdffinal-slide-deck-ACURE-AQ-December-1-webinar-2022.pdf
final-slide-deck-ACURE-AQ-December-1-webinar-2022.pdf
 
TRAINEES-RECORD-BOOK- electronics and electrical
TRAINEES-RECORD-BOOK- electronics and electricalTRAINEES-RECORD-BOOK- electronics and electrical
TRAINEES-RECORD-BOOK- electronics and electrical
 
Case Study on Failure Product - Tata Nano
Case Study on Failure Product - Tata NanoCase Study on Failure Product - Tata Nano
Case Study on Failure Product - Tata Nano
 
What do the symbols on vehicle dashboard mean?
What do the symbols on vehicle dashboard mean?What do the symbols on vehicle dashboard mean?
What do the symbols on vehicle dashboard mean?
 
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
 
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsWhat Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
 
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
 
Kaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality EngineerspptxKaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality Engineerspptx
 
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
 
一比一原版(AIS毕业证)奥克兰商学院毕业证成绩单如何办理
一比一原版(AIS毕业证)奥克兰商学院毕业证成绩单如何办理一比一原版(AIS毕业证)奥克兰商学院毕业证成绩单如何办理
一比一原版(AIS毕业证)奥克兰商学院毕业证成绩单如何办理
 
AadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) RaipurAadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) Raipur
 
Hand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptxHand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptx
 
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
 
Globalfleet - global fleet survey 2021 full results
Globalfleet - global fleet survey 2021 full resultsGlobalfleet - global fleet survey 2021 full results
Globalfleet - global fleet survey 2021 full results
 
EV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin DonnellyEV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin Donnelly
 
Manual despiece Yamaha fuera de borda pc_e40x_02.pdf
Manual despiece Yamaha fuera de borda pc_e40x_02.pdfManual despiece Yamaha fuera de borda pc_e40x_02.pdf
Manual despiece Yamaha fuera de borda pc_e40x_02.pdf
 
Skoda Octavia Rs for Sale Perth | Skoda Perth
Skoda Octavia Rs for Sale Perth | Skoda PerthSkoda Octavia Rs for Sale Perth | Skoda Perth
Skoda Octavia Rs for Sale Perth | Skoda Perth
 
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
 

Win Mercedes-Benz E-class 2015

  • 2. Contents • Win Mercedes-Benz E-class • Examples of use • Effectiveness • Benefits • Revenue • Next Steps
  • 3. Win Mercedes-Benz E-class Mercedes-Benz SMS Quiz – is a SMS-contest with attractive advertisement on TV channels. The main prize is Mercedes-Benz E-class, daily prizes are Mercedes- Benz souvenirs, duration – 60 days. The cooperation with the TV channels are on the revenue sharing basis.
  • 4. SMS Mechanics n SMS quiz – Participant answers questions and earn points – Quiz contain questions about movies, music, cartoons, «stars», sports etc. – Artificial Intelligent (AI) systems chooses questions and level of complicity for each particular participant n Mechanics: – Participant sends SMS with the keyword to the short code – In reply he gets SMS with proposal to take part in the contest and request for his name – Participant answers question, sending 1 or 2 (each question has two options) – In reply he gets SMS with results (true or not), number of points earned and next question
  • 5. Prize Fund • Daily Prizes Mercedes-Benz souvenirs • Main Prize – Mercedes- Benz E-class 5
  • 6. Revenue Forecast 6 Number of TV channel viewers 300 000 Response rate, % 0,15 % Number of TV commercials 200 Number of players 90 000 SMS/player 8 Price per SMS, USD $ 0,80 Revenue, USD $ 576 000 Mobile operators share, USD $ 288 000 TV channel’s share, USD $ 144 000 The TV channel gets $144k additional revenue during the marketing campaign
  • 7. TV Commercial Win Mercedes-Benz E-class 7 Send sms «PRIZE» to 8787
  • 8. Contest Benefits • The TV channel will get 7 advantages: – High revenues due to well designed advertisement campaign and the prize draw mechanics – Co-­‐branding with Mercedes-Benz – High interest to SMS service from the channel’s viewers – Sophisticated adver5sement that makes Premium SMS messaging is more attractive to the public – Viewers High loyalty due to the reason people to await the next car draw on the TV channel – Reliable partner in our face, whom you can order interactive services development for the TV channel – Users Database, which you can use for the marketing purposes
  • 9. The Proposal • Next Car Draw – Mercedes-Benz E-class • Dates – Winter 2015 • Duration – 60 days • Cooperation – revenue sharing 50/50 • We provide the car and the daily prizes • The TV channel provides with TV advertisement • The TV channel gets high additional revenue
  • 11. The Next Steps Stage Executor When Business terms and conditions negotiations FRESHCELL December 2014 Signing agreement FRESHCELL December 2014 Advertising preparation FRESHCELL December 2014 Draw mechanics, rules, web preparations FRESHCELL December 2014 Ad publishing, draw carrying out TV/FRESHCELL January 2015 Draw carrying out FRESHCELL/TV January - Feb 2015 Winner awarding FRESHCELL March 2015
  • 12. About • FreshcellGroup - is a group of professional marketing and technical specialists since 2004. • We are former employees of Coca- Cola, Motorola, Visa and MasterCard. • We are MBA graduates from IEMI Paris and Hayward USA universities. • We have developed more than 100 marketing campaigns for automotive, financial, FMCG sectors and mobile operators.
  • 13. Contacts Maxim Doronin CEO FreshcellGroup LLC. 196 N. 3rd St. #300 San Jose, CA 95112 Phone: +1 415 629 2874 Mobile: +7 (903) 533-35-50 maxim.doronin@freshcellgroup.com CONVERGING MEDIA AND TECHNOLOGIES