This presentation will help you to understand Chinese culture which will help to develop better consumer relationship and business meetings

1. International consumer
Presented by Riya Jain

2. To enter in international market, A consumer would expect a brand to know cultural
setting and lifestyle patterns . A brand or organisation should research in these aspects
to understand customer with respect to their perspective.
It will help to look into consumer psychology and the forces behind customer buying
behavior, companies can craft new products and marketing campaigns and increase
profitability.
Background

3. CHINA

4. China, officially the People's Republic of China, is a country in East Asia.
Fourth largest country in the world.
Currency - YUAN
Capital - Beijing
Tri-lingual - Mandarin, Taiwanese and Cantonese Chinese,
It is world largest population where 60% of the population lives in cities.

5. Family culture
· One of the important value in China is that
they follow filial piety culture which mean
which means respect and obedience towards
one's parents and elders. This value is deeply
ingrained in Chinese society and is considered
a fundamental principle of Confucianism.
· Family unity is highly
valued in Chinese culture,
and family members are
expected to support and
care for each other,
especially in times of need.
STATUS HOLDER
MAN
· Chinese society is patrilineal. Therefore,
even after marrying into a household, women
are seen as the outsiders.
· Women who marry in China don't adopt
their husbands' family name and retain their
own family name

6. The Chinese millennials
One child policy is famous world wide which is implemented by china ( 1979-2015) for population
control. Which eventually gave rise to major social imbalances. Since, in China a male child is
responsible for the continuation of the family lineage, female infanticide became common.
This restriction resulted in too much pressure on a single (male) child which consequently led to what
is known as the "Little Emperor Syndrome".
The extra-focused upbringing of a single child by parents and grandparents lead to a generation of
spoiled individuals who would later be regarded as the self-centered, disobedient lot.
The pressure that the whole generation underwent during its developmental years resulted in a
generation of disturbed individuals who lack focus and a sense of responsibility. This generation is also
held responsible for the further deterioration of the traditional Chinese family.

7. Food
Round table with lazy Susan also be
called as family style dinning, where
several diches are placed in between
on a round table so that food can
shred easily.
Unusual ingredients sometimes
shocking to foreigners (frogs,
chickens' feet, pigs' ears, intestines,
dog meat, etc
Chinese do not consume large
amounts of dairy products. Instead,
Chinese substitute these with
soymilk and tofu as they are lactose
intolerant
Chinese food habits are influenced
by a deep cultural heritage,
regional diversity and a focus on a
balanced and health diet.
Dinning etiquettes-Chinese use
chopsticks to pick up food, not
knives and forks also not leaving
food on your plate.
Noodles and rice are the staple food in
China, you can find noodles in the
northern China where rice in the south
as their staple food
LAZY SUSAN/ CHOPSTICKS

8. HOLIDAYS
AND
FESTIVALS

9. Chinese New Year: This is the most important holiday in China,
celebrated in late January or early February. It marks the
beginning of the lunar calendar and is a time for family reunions,
feasting, and fireworks.
Qingming Festival: Also known as Tomb Sweeping Day, this
holiday is observed on April 4th or 5th and is a time to pay
respects to ancestors by visiting and cleaning their graves.
Dragon Boat Festival: This holiday is celebrated on the fifth day
of the fifth lunar month (usually in June) and commemorates the
life and death of the ancient Chinese scholar Qu Yuan. It
features dragon boat races and the eating of rice dumplings.

10. Mid-Autumn Festival: This holiday falls on the 15th day of the eighth
lunar month (usually in September or October) and is a time to
celebrate the harvest and the full moon. People gather with family
and friends to eat mooncakes and appreciate the beauty of the moon.
National Day: This holiday celebrates the founding of the People's
Republic of China on October 1st and is marked by parades,
fireworks, and patriotic displays.
Spring Festival (also known as Lantern Festival): This festival marks
the end of Chinese New Year celebrations and is celebrated on the
fifteenth day of the first lunar month (usually in February or March).
It features colorful lantern displays and the eating of sweet glutinous
rice balls.
Other important holidays and festivals in China include the Laba
Festival, the Double Ninth Festival, and the Winter Solstice Festival.
Overall, these holidays and festivals provide a window into China's
rich cultural heritage and offer an opportunity for people to come
together and celebrate.

11. Education

12. Chinese education system is largely based on centralized government approach.
China is on first rank of PISA in 2018 (Programme for International Student Assessment)
is an international study It aims to evaluate education systems worldwide by testing the
skills and knowledge of 15-year-old students ranked
Chinese education is very strict exam-oriented and for putting too much pressure on
students to perform well on standardised tests.
STRUCTURE
PRE PRIMARY SCHOOL
3 YEARS
PRIMARY SCHOOL
6 YEARS
JUNIOR MID SCHOOL
3 YEARS
SENIOR MID SCHOOL
3 YEARS

13. GAOKAO EXAM
HIGH EXAM
The exams last approximately nine hours over a
period of two or three days, depending on the
province in which it is held.
All students must take exams on Chinese and Math
It is conducted for all student for entering into
higher education.

14. Cultural
ASPECTS

15. The people have been open to the outside
world for only the past 40 years. Through
transformation, cities have commercialized and
modernized. Though behavior remains tightly
regulated and the culture echoes the country's
feudal past, Contemporary Chinese culture is
heavily influenced by a unique combination of
its embedded traditions and rapid
modernization.
There are concepts that are the core presences
of Chinese culture Confucianism, guanxi and
communist government.
Recently its culture is also defined by its
innovation, preservation and socio-economic
evolution.
Confucianism
natural inequality is accepted
and respected
emphasizes the importance of
healthy human interactions
core concept that requires
one to give parents and
elders utmost respect and
devotion
Guanxi
The word ‘guanxi’ used to describe
relationships that may also result in the
exchange of connections or favors that
benefit both people.
The principle of guanxi commits
friends, family and, at times, business
colleagues to assist one another.
Guanxi plays a large role in business
interactions and relations. It often
refers to networking. It can be
necessary to creating

16. The Great Firewall of China
China has restrictions on the Internet. Commonly referred to as “The Great Firewall of China” and
perhaps more impressive than the original, this drives both foreigners and Chinese crazy. At least there
are Chinese versions of many of the sites that are blocked – WeChat is Twitter, Ren Ren is Facebook,
Youku is YouTube, Baidu is Google, and so on. If you’re hoping to keep up with people on Facebook,
write a blog, use GMail, or post videos on YouTube, make sure you buy a good VPN before you arrive in
China. There’s so much more to my hatred of the Chinese Internet than just a few blocked websites,
though. Foreign websites that aren’t blocked load incredibly slow. Speaking of slow, get used to the
turtle’s pace of your connection here. The worst aspect of the Internet here to me is without a doubt
the insane amount of energy and resources that the Chinese government pumps into this whole
operation. There are millions of people employed as “Internet police” around the country, spending
their days censoring WeChat posts and blocking sensitive content.

17. Laying flat
Let it rot
Quit culture
Young generation?

18. People stop working in China, tap out of any social life – sometimes for good.
By lying flat, young people are participating in a kind of non-cooperation movement, rather
than surrendering themselves to China's oppressive work culture where they see little hope of
social mobility.
Now a-days young people are going to temples, following religious practices to escape from
life pressure also known as hustle culture
People are getting successful through connections and quanxi which leads younger
generations refuse to put efforts in life, and they have become hopeless

19. Physical CONTACT plays a
large role in culture
Chinese culture is very formal and indirection , To protect one's
reputation, Chinese people might avoid direct communication, as it
could lead to uncomfortable interpersonal interactions.
It is common for people to point with their index finger. This is not
considered rude.
they do not touch people but give a bow when greeting someone.
In this culture they don’t usually show affection publicly.
Hugging, shaking hands, whistling is considered as disrespectful in there
culture

20. Key to success is
punctuality in china
Success means
wealth, power and position to Chinese people
.
Time perception
Focus on results
chi ku
Laziness is crime
Success isn'tleft to chance

21. Misconceptions
Very common misconceptionabout chinese are that they eat Dogs, rats,
noodles and insects all the time
Chinese people are brainwashed
Although many Chinese are indeed proud of their country's
achievements, certainly not all of them blindly agree with the ruling
Party's politics.
1.
2.

22. BUSINESS COMMUNICATION IN CHINA
Understanding Chinese business culture and etiquette is the next core step on the path to
building lasting business relationships. Chinese business customs are different from those in
the West.
opt for a gentle handshake
When greeting, a handshake is a good way to show your respect. Different from Western-
style handshake with a firm grip, Chinese people prefer a gentler handshake.
Learn basic Chinese.Even just a few simple words will improve your communication and
business negotiation in China. It's also guaranteed to leave a good impression on your
business partners.
Don't point Its considered rude to point with your finger—instead, point with an open hand.
Remember that eye contact in China is the best way get someone’s attention without using
your hands at all.