This is the deck of my presentation at Interaction 14.
Here's the video: https://vimeo.com/86495316
UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer.
Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations.
This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders.
Currently there are almost 1.2 million lawyers licensed in the United States of America with more law students graduating every year. As the industry becomes more competitive and aggressive, building client development skills early on can protect your career and make you a more valuable resource.
This presentation reviews the importance of client development and the skills you will need to develop as you enter the legal market.
Zensar's complete customer engagement solution is a big
data analytics solution that produces intelligence for
consumption by various business functions to take 'next
best action' at the point of decision.
How to use ux thinking to generate meaningful marketing insights v0101dCyber-Duck
The most stellar B2B companies offer a personalised, mobile-first user experience that’s built upon an integrated, automated and insightful tech-stack. Beginning with the end in mind and through UX thinking, Danny from Cyber-Duck, the leading digital transformation agency explores how marketers can use service design generate data driven products and insights that improve the customer experience (CX) whilst leverage new tech like AI, automation and personalisation.
Conversational intelligence builds on the advancements in artificial intelligence and cognitive computing to help organisations to lower costs, lower risk, and increase value. This is achieved through a variety of outcomes, such as enhancing engagement through providing personalized understanding, scaling and elevating human expertise, infusing products and services with contextually aware knowledge, enabling automated, intelligent business process and powering the ability for disruptive data discovery and exploration that have otherwise eluded organisations for decades.
Conversations play an important role in building these relationships, but they are increasingly taking on digital forms, which are very hard to track. These conversations hold valuable information, but how can companies extract actionable insights? What role does Conversational Intelligence play?
Listen to an interview that Founder & CEO Neil Movold did with B2M's Simon Fawkes on the subject of Conversational Intelligence and the answers to these questions.
https://b2m.co.nz/conversational-intelligence/
This is the deck of my presentation at Interaction 14.
Here's the video: https://vimeo.com/86495316
UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer.
Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations.
This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders.
Currently there are almost 1.2 million lawyers licensed in the United States of America with more law students graduating every year. As the industry becomes more competitive and aggressive, building client development skills early on can protect your career and make you a more valuable resource.
This presentation reviews the importance of client development and the skills you will need to develop as you enter the legal market.
Zensar's complete customer engagement solution is a big
data analytics solution that produces intelligence for
consumption by various business functions to take 'next
best action' at the point of decision.
How to use ux thinking to generate meaningful marketing insights v0101dCyber-Duck
The most stellar B2B companies offer a personalised, mobile-first user experience that’s built upon an integrated, automated and insightful tech-stack. Beginning with the end in mind and through UX thinking, Danny from Cyber-Duck, the leading digital transformation agency explores how marketers can use service design generate data driven products and insights that improve the customer experience (CX) whilst leverage new tech like AI, automation and personalisation.
Conversational intelligence builds on the advancements in artificial intelligence and cognitive computing to help organisations to lower costs, lower risk, and increase value. This is achieved through a variety of outcomes, such as enhancing engagement through providing personalized understanding, scaling and elevating human expertise, infusing products and services with contextually aware knowledge, enabling automated, intelligent business process and powering the ability for disruptive data discovery and exploration that have otherwise eluded organisations for decades.
Conversations play an important role in building these relationships, but they are increasingly taking on digital forms, which are very hard to track. These conversations hold valuable information, but how can companies extract actionable insights? What role does Conversational Intelligence play?
Listen to an interview that Founder & CEO Neil Movold did with B2M's Simon Fawkes on the subject of Conversational Intelligence and the answers to these questions.
https://b2m.co.nz/conversational-intelligence/
Introduction to Predictive Analytics for Marketers: Takeaway version with des...Authintic
Authintic’s personalization technology helps retailers increase sales from site and social data.
It uses consumer data with permission from brand sites and social media profiles to inform and serve personalized recommendations online, to all devices.
Its predictive analytics technology suite harnesses the network marketing potential of big data and social media. Products include Authintic Bridge™—a social-to-CRM data channel tool—and Authintic Recommend™, a personalized recommendation engine.
Founded by an advertising executive and a data scientist, Authintic is leading the industry shift toward privacy-based personalization technologies.
Retaining Knowledge and Combatting IT TurnoverBloomfire
IT turnover is significantly higher than other departments. The average IT employee stays with the company for 4 years. That is a lot of tribal knowledge walking out the door every year.
How SMBs Research Applications and Other TechBredin, Inc.
Webcast recording: https://attendee.gotowebinar.com/recording/3477333486879196418
What applications do SMBs plan to acquire in 2022? How do they research technology solutions? Which media and influencers do they rely on? What messaging resonates most strongly? Which content formats do they prefer from vendors like you? Who conducts the research? And what is their business outlook, and the ongoing impact of the pandemic?
You’ll learn:
● SMB operational status and business outlook
● Technology purchase intent
● The information sources SMBs use to research products and services for their business
● The specific influencers, sites and publications that SMBs use to assess products and services for their business
● The benefits of new hardware or applications that are most important to SMBs
● The content formats that SMBs prefer from vendors like you at the consideration stage of the sales cycle
● Which role conducts product research for different tech product categories
● How SMBs want to work with a salesperson as they investigate new products for their business
● The effect of the pandemic on supplies, pricing, hiring and RTO
● What SMBs prefer to be called, for messaging
● How SMBs define their overall business goals
You’ll get terrific insights that you can put to work in your 2022 SMB marketing plans.
Applying AI & Search in Europe - featuring 451 ResearchLucidworks
In the current climate, it’s now more important than ever to digitally enable your workforce and customers.
Hear from Simon Taylor, VP Global Partners & Alliances, Lucidworks and Matt Aslett, Research Vice President, 451 Research to get the inside scoop on how industry leaders in Europe are developing and executing their digital transformation strategies.
In this webinar, we’ll discuss:
The top challenges and aspirations European business and technology leaders are solving using AI and search technology
Which search and AI use cases are making the biggest impact in industries such as finance, healthcare, retail and energy in Europe
What technology buyers should look for when evaluating AI and search solutions
Ultimate objective: bring the ready-to-deal prospect on a golden plate for sales closure...
Second objective: reduce sales costs: it’s equally important to qualify prospects as ‘not interested’ or ‘long-term prospect’. Sales efforts should be aimed at most valuable prospects instead of prospecting everybody in the same way all the time
Third objective: activate a sales program that is actually used by sales
Insights Success has shortlisted “The 10 Best Performing Document Management Solution Providers 2018,” which are changing the way we store our documents.
Digital Business Cards is the New Way of BusinessSeanFarrow5
Discover the benefits of digital business cards and how they are revolutionising the way we network and do business. Say goodbye to traditional paper cards and embrace the convenience and versatility of digital technology.
How Data Can Boost Enrollment & Revenue Post-COVIDAcquia
Predictive marketing leverages predictive analytics to deliver relevant & meaningful digital experiences at all touchpoints throughout a users lifecycle to boost Return on Investment. Within Higher Education, predictive marketing and analytics can be used to drive enrollment and retention at a lower cost to the institution… but how?
Until recently the technology needed to collect, analyze, and act on large amounts of data for hundreds, thousands, or millions of user data was inaccessible to marketers.
Join us for this live webinar to learn about how to leverage data to improve precision, targeting efforts and create personalized experiences to drive enrollment using predictive marketing techniques. You'll hear from technology experts as well as Higher Ed professionals about how this approach can drive results.
Our expert panelists include:
- Karen Wood, Sr. Director of Product Marketing, Acquia
- David Raab, Founder of Customer Data Platform Institute
- Melissa Bradshaw, AVP of Marketing & Cheif Marketing Enablement Officer, Ohio State University
- Lindsay Miles, Director of Digital Communications, Advancement & Alumni Engagement, Emory University
We have become a job-hopping culture. Company ‘lifers’ that maintain a career and knowledge in just one company for most of their working lives are essentially extinct. According to the Bureau of Labor Statistics, workers stay with their jobs an average of 4 years. In IT, the trending number is less.
Team leaders and managers listen up. Given the stats from the BLS, your team’s depth is probably only an average of 5-6 years deep. That’s scary. Plus, how do we solve the intellectual property retention issue?
There are two ways to combat this issue: The first way is to make your company a destination and you won’t have to worry about your talent leaving. Most companies have implemented some perks and work-life and cultural benefits at some level. The second way is to build a tribal knowledge culture that bridges the gap when someone moves on to their next endeavor. We will talk about how to solve this issue from both directions.
Designing Mobile Apps: A Prototype StoryGrapefruit
During "Design Jam: Autumn Edition" we presented a design exercise while refining a process on the go. The challenge was to create a fictional mobile application for contracting people to do your dirty work
*video game or other character images used for presentation only - no harm intended.
What is Responsive Design and how does it help your business ?Grapefruit
In our discussions with our clients we often hear - What is Responsive Design? This is why we made a presentation showing the business value of responsive design.
We combined our experience and know-how with external sources of information to create an easy to understand presentation for people in the marketing and management area.
We hope you enjoy it!
Introduction to Predictive Analytics for Marketers: Takeaway version with des...Authintic
Authintic’s personalization technology helps retailers increase sales from site and social data.
It uses consumer data with permission from brand sites and social media profiles to inform and serve personalized recommendations online, to all devices.
Its predictive analytics technology suite harnesses the network marketing potential of big data and social media. Products include Authintic Bridge™—a social-to-CRM data channel tool—and Authintic Recommend™, a personalized recommendation engine.
Founded by an advertising executive and a data scientist, Authintic is leading the industry shift toward privacy-based personalization technologies.
Retaining Knowledge and Combatting IT TurnoverBloomfire
IT turnover is significantly higher than other departments. The average IT employee stays with the company for 4 years. That is a lot of tribal knowledge walking out the door every year.
How SMBs Research Applications and Other TechBredin, Inc.
Webcast recording: https://attendee.gotowebinar.com/recording/3477333486879196418
What applications do SMBs plan to acquire in 2022? How do they research technology solutions? Which media and influencers do they rely on? What messaging resonates most strongly? Which content formats do they prefer from vendors like you? Who conducts the research? And what is their business outlook, and the ongoing impact of the pandemic?
You’ll learn:
● SMB operational status and business outlook
● Technology purchase intent
● The information sources SMBs use to research products and services for their business
● The specific influencers, sites and publications that SMBs use to assess products and services for their business
● The benefits of new hardware or applications that are most important to SMBs
● The content formats that SMBs prefer from vendors like you at the consideration stage of the sales cycle
● Which role conducts product research for different tech product categories
● How SMBs want to work with a salesperson as they investigate new products for their business
● The effect of the pandemic on supplies, pricing, hiring and RTO
● What SMBs prefer to be called, for messaging
● How SMBs define their overall business goals
You’ll get terrific insights that you can put to work in your 2022 SMB marketing plans.
Applying AI & Search in Europe - featuring 451 ResearchLucidworks
In the current climate, it’s now more important than ever to digitally enable your workforce and customers.
Hear from Simon Taylor, VP Global Partners & Alliances, Lucidworks and Matt Aslett, Research Vice President, 451 Research to get the inside scoop on how industry leaders in Europe are developing and executing their digital transformation strategies.
In this webinar, we’ll discuss:
The top challenges and aspirations European business and technology leaders are solving using AI and search technology
Which search and AI use cases are making the biggest impact in industries such as finance, healthcare, retail and energy in Europe
What technology buyers should look for when evaluating AI and search solutions
Ultimate objective: bring the ready-to-deal prospect on a golden plate for sales closure...
Second objective: reduce sales costs: it’s equally important to qualify prospects as ‘not interested’ or ‘long-term prospect’. Sales efforts should be aimed at most valuable prospects instead of prospecting everybody in the same way all the time
Third objective: activate a sales program that is actually used by sales
Insights Success has shortlisted “The 10 Best Performing Document Management Solution Providers 2018,” which are changing the way we store our documents.
Digital Business Cards is the New Way of BusinessSeanFarrow5
Discover the benefits of digital business cards and how they are revolutionising the way we network and do business. Say goodbye to traditional paper cards and embrace the convenience and versatility of digital technology.
How Data Can Boost Enrollment & Revenue Post-COVIDAcquia
Predictive marketing leverages predictive analytics to deliver relevant & meaningful digital experiences at all touchpoints throughout a users lifecycle to boost Return on Investment. Within Higher Education, predictive marketing and analytics can be used to drive enrollment and retention at a lower cost to the institution… but how?
Until recently the technology needed to collect, analyze, and act on large amounts of data for hundreds, thousands, or millions of user data was inaccessible to marketers.
Join us for this live webinar to learn about how to leverage data to improve precision, targeting efforts and create personalized experiences to drive enrollment using predictive marketing techniques. You'll hear from technology experts as well as Higher Ed professionals about how this approach can drive results.
Our expert panelists include:
- Karen Wood, Sr. Director of Product Marketing, Acquia
- David Raab, Founder of Customer Data Platform Institute
- Melissa Bradshaw, AVP of Marketing & Cheif Marketing Enablement Officer, Ohio State University
- Lindsay Miles, Director of Digital Communications, Advancement & Alumni Engagement, Emory University
We have become a job-hopping culture. Company ‘lifers’ that maintain a career and knowledge in just one company for most of their working lives are essentially extinct. According to the Bureau of Labor Statistics, workers stay with their jobs an average of 4 years. In IT, the trending number is less.
Team leaders and managers listen up. Given the stats from the BLS, your team’s depth is probably only an average of 5-6 years deep. That’s scary. Plus, how do we solve the intellectual property retention issue?
There are two ways to combat this issue: The first way is to make your company a destination and you won’t have to worry about your talent leaving. Most companies have implemented some perks and work-life and cultural benefits at some level. The second way is to build a tribal knowledge culture that bridges the gap when someone moves on to their next endeavor. We will talk about how to solve this issue from both directions.
Designing Mobile Apps: A Prototype StoryGrapefruit
During "Design Jam: Autumn Edition" we presented a design exercise while refining a process on the go. The challenge was to create a fictional mobile application for contracting people to do your dirty work
*video game or other character images used for presentation only - no harm intended.
What is Responsive Design and how does it help your business ?Grapefruit
In our discussions with our clients we often hear - What is Responsive Design? This is why we made a presentation showing the business value of responsive design.
We combined our experience and know-how with external sources of information to create an easy to understand presentation for people in the marketing and management area.
We hope you enjoy it!
A challenging and daring project idea (redesign of the ticketing system of CFR) presented by Alecsandru Grigoriu & Alexandru Cahniță (Grapefruit) at WIAD 2013.
The Day Lorem Ipsum Became Illegal—Why Designers Should Be Able to WriteGrapefruit
Why designers shouldn't separate images and words, and should start seeing the whole picture. Presented by Marius Ursache (Grapefruit) at World IA Day 2013 Bucharest.