The document discusses the importance of company culture over strategy. It argues that culture is underpinned by an organization's values and is demonstrated through employee interactions, recruitment, progression, and promotions. A strong culture with psychological safety, intrinsic motivation, values-based recruitment, and work-life balance can increase employee engagement, loyalty, and productivity. The document advocates defining a company's core values and building a culture around autonomy, mastery, and purpose to motivate high performance.
Burnout - how to avoid it working in the new 'normal' - BrightonSEO September...Sean Butcher
Presentation delivered at September's BrightonSEO conference by Sean Butcher - Head of People Operations at Blue Array. Discusses how burnout has become a problem since the start of the pandemic, and tips for managing it as we continue to work in the new 'normal' world of work.
Beth took photos that the author felt were most suitable for their magazine. The selected photo fits well in the right corner of a page and blends in. The images are suitable for a double page spread positioned in the right corner. The document references several external images and articles to support the main content.
Link Building In The Hardest Markets & Verticals - outREACH 2019James Finlayson
Working in a tightly regulated industry, a really competitive industry, B2B, a superbly boring industry or a country where link building's really really hard? Learn how we tackled each of these challenges and how you can get top tier linking coverage from national and international media consistently.
This document discusses tools and tactics for improving online fundraising. It provides tips for personalizing online giving pages on social media with regular updates, photos, and videos. It recommends asking for donations at optimal times and promoting the organization, sharing others' content, and engaging supporters personally on social media. Additional top tips provided include testing titles, personalizing emails, using minimal high-impact words, and making emails media-rich and mobile-responsive. The document concludes by listing social media groups, organizations, blogs, and apps that can provide more information on online fundraising strategies.
A Crash Course in Creative Ideation and Shareable Campaigns - BrightonSEO 202...IonaTownsley2
Ideation is often THE biggest pain point of digital PR campaigns. In this talk Iona will show you a tried and tested method of coming up with ideas, helping you discover where to find the best inspiration, what you should leave out of the process and how to make sure the ideas you do come up with are shared beyond your initial coverage.
Get those managers out of my way! #ManagersAreIndividualsTooAntoinette Coetzee
Talk conducted by Antoinette Coetzee and Judith Mills at Agile2018
Abstract:
How often have you heard agilists say managers "don't get Agile"? At the same time not a lot of agilists have been in management roles, so could we also say "Agile coaches don't get management"?
Let's face it, agilists and traditional management look at the world very differently. Yet if we as coaches want to help create agile enterprises we not only have to understand the world a manager lives in, we need to develop compassion with them as individuals.
If you are keen to develop your ability to support managers on their Agile journey, join Judith and Antoinette, two Agile coaches who have been in management positions themselves. Let's look at our own biases around power and authority and how that influences our interactions. Expect to walk away with a deeper understanding of the specific challenges managers face when transitioning to an Agile way of working, increased compassion for managers and a coaching approach to truly meet them where they are.
Culture add over culture fit [flowcon 2018]Matthew Philip
The document discusses balancing culture fit and culture add when building organizational culture. It advocates valuing culture add over culture fit alone in order to bring in new perspectives and ideas. Culture fit is still important for job satisfaction and performance. The document provides examples of how some companies focus on culture add through strengths-based interviewing and personal journey mapping. It also discusses challenges that can arise when solely focusing on culture fit, such as creating an intolerant monoculture.
Burnout - how to avoid it working in the new 'normal' - BrightonSEO September...Sean Butcher
Presentation delivered at September's BrightonSEO conference by Sean Butcher - Head of People Operations at Blue Array. Discusses how burnout has become a problem since the start of the pandemic, and tips for managing it as we continue to work in the new 'normal' world of work.
Beth took photos that the author felt were most suitable for their magazine. The selected photo fits well in the right corner of a page and blends in. The images are suitable for a double page spread positioned in the right corner. The document references several external images and articles to support the main content.
Link Building In The Hardest Markets & Verticals - outREACH 2019James Finlayson
Working in a tightly regulated industry, a really competitive industry, B2B, a superbly boring industry or a country where link building's really really hard? Learn how we tackled each of these challenges and how you can get top tier linking coverage from national and international media consistently.
This document discusses tools and tactics for improving online fundraising. It provides tips for personalizing online giving pages on social media with regular updates, photos, and videos. It recommends asking for donations at optimal times and promoting the organization, sharing others' content, and engaging supporters personally on social media. Additional top tips provided include testing titles, personalizing emails, using minimal high-impact words, and making emails media-rich and mobile-responsive. The document concludes by listing social media groups, organizations, blogs, and apps that can provide more information on online fundraising strategies.
A Crash Course in Creative Ideation and Shareable Campaigns - BrightonSEO 202...IonaTownsley2
Ideation is often THE biggest pain point of digital PR campaigns. In this talk Iona will show you a tried and tested method of coming up with ideas, helping you discover where to find the best inspiration, what you should leave out of the process and how to make sure the ideas you do come up with are shared beyond your initial coverage.
Get those managers out of my way! #ManagersAreIndividualsTooAntoinette Coetzee
Talk conducted by Antoinette Coetzee and Judith Mills at Agile2018
Abstract:
How often have you heard agilists say managers "don't get Agile"? At the same time not a lot of agilists have been in management roles, so could we also say "Agile coaches don't get management"?
Let's face it, agilists and traditional management look at the world very differently. Yet if we as coaches want to help create agile enterprises we not only have to understand the world a manager lives in, we need to develop compassion with them as individuals.
If you are keen to develop your ability to support managers on their Agile journey, join Judith and Antoinette, two Agile coaches who have been in management positions themselves. Let's look at our own biases around power and authority and how that influences our interactions. Expect to walk away with a deeper understanding of the specific challenges managers face when transitioning to an Agile way of working, increased compassion for managers and a coaching approach to truly meet them where they are.
Culture add over culture fit [flowcon 2018]Matthew Philip
The document discusses balancing culture fit and culture add when building organizational culture. It advocates valuing culture add over culture fit alone in order to bring in new perspectives and ideas. Culture fit is still important for job satisfaction and performance. The document provides examples of how some companies focus on culture add through strengths-based interviewing and personal journey mapping. It also discusses challenges that can arise when solely focusing on culture fit, such as creating an intolerant monoculture.
What the best startup investors know that you don'tJosh Maher
After a year interviewing the best startup investors all over the world, Josh Maher published a best-selling book Startup Wealth How The Best Angel Investors Make Money In Startups (http://amzn.to/1NUAoz4). While learning what made them tick, Josh found financing innovation as a practice looks truly looks different in the private capital markets than it does within large organizations or public markets. Josh picks apart his findings around what startup investors look for when investing in teams
Carlos Meza BrightonSEO 2023 Is content king in modern SEO.pptxCarlos Meza
The document discusses how content is king in modern SEO. It emphasizes creating helpful, human-centric, engaging, empathetic and easy to consume content known as H2E3. Past SEO tactics like keyword stuffing are outdated and quality over quantity is now important. The future of SEO involves highly personalized and interactive content that leverages AI/ML and focuses on customer empathy, brand voice, micro-audiences, and multi-asset content.
Alex Jones Brighton SEO 21 - How to engage and grow talent in high performing...Alex Jones
In this talk, Alex will explore and offer strategic advice on engaging employees and cultivating high-performing digital teams.
It’s crucial that, as leaders, we take time to understand how to make our staff feel both professionally and personally engaged. A happy and motivated team will offer higher contributions to a business and, ultimately, to our own personal satisfaction at work.
Alex’s talk will offer actionable advice, techniques and frameworks for leaders to help them engage their teams, deliver improved results and cater for future business growth.
Hustle Con: The Invisible Drivers of Growth: Mission, Culture & Attitude with...Sam Parr
Indiegogo is a crowdfunding site with over $50 million in funding. Danae Ringelmann, Indiegogo’s co-founder, has made it her priority to create a culture that’s based on more than free lunches and kombucha kegs. At Hustle Con, Ringelmann will explain how she uses her company’s values to make smart hires, increase employee retention rate, and make her team highly efficient.
How to Create A Corporate Social Responsibility (CSR) Strategy (And Why it Ma...RebekahDunne
The landscape of digital is changing.
Buyers want to know what brands are doing to improve the industry and planet and will base their purchasing decisions on this information.
In this presentation, I showcased why digital marketers need to get on board with Corporate Social Responsibility, how it can impact revenue, customer loyalty and more, and how to create a digital CSR strategy.
This is the slide deck for the workshop that Helen Bevan ran on "Transformational leadership in healthcare" at the International Conference on Residency Education, Vancouver, Canada, on October 24th 2015
An extended slide set for the Helen Bevan and Jodi Brown talk on the power of change platforms at NHS Expo on 2nd September 2015.
There is also a blog and Storify summary to go with this slide set. Download them here: https://t.co/bUnaSPxHyR
Follow us on Twitter
@HelenBevan @JodiOlden
@TheEdgeNHS
Effective zero-volume keyword research and why it’s importantMark Williams-Cook
In this talk, Mark will explain why Google’s algorithm changes mean zero-volume searches are more important now than they ever have been and why ignoring zero-volume search terms leads to poor strategic decisions. For those new to the topic, he will also give actionable advice about tools and methodologies to integrate zero-volume into your workflow.
Effective zero-volume keyword research and why it’s importantMark Williams-Cook
In this talk, Mark will explain why Google’s algorithm changes mean zero-volume searches are more important now than they ever have been and why ignoring zero-volume search terms leads to poor strategic decisions. For those new to the topic, he will also give actionable advice about tools and methodologies to integrate zero-volume into your workflow.
How to Leverage Content Curation in SEO #BrightonSEOAleyda Solís
Aleyda Solis discusses how content curation can be leveraged for SEO purposes. She explains that content curation involves finding, organizing and sharing the most relevant content on a topic. There are five models of content curation: aggregation, elevation, chronology, mashup, and distillation. An effective content curation strategy can provide more content sources and ideas, in a bot-friendly format, to help improve SEO metrics like links and rankings. She provides tips on setting up tools and processes to efficiently curate content on an ongoing basis.
Paid Social Show 2023 | LinkedIn Set Up For Success.pptxPoppyCourt
This document outlines the secrets to award-winning LinkedIn campaigns. It recommends thoroughly understanding the client's business and goals, researching target audiences and competitors, developing a strategic plan linked to overall objectives, and continuously measuring and optimizing performance through reporting. Regular client updates and reviews are also emphasized to ensure campaigns are achieving targets. The overall message is that a strong strategy grounded in data and insights is key to LinkedIn campaign success.
Social Media marketing is not all about Facebook, Twitter and Youtube. With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. We will explore how social gestures will help make the American Red Cross Blood Services website (www.redcrossblood.org) even more engaging for visitors.
Key Points of Interest:
•What does it mean to add social features to existing websites?
•How to leverage user-centered design to enhance your website with social features
•How to implement and track social features to impact website performance
Alliance 2017 - Social Media 101 for NonprofitsSparkrock
This document contains the slides from a presentation on social media for nonprofits. The presentation covers the current social media landscape, how to develop a social media strategy by identifying target audiences and objectives, ways to build social media connections and engage audiences, potential financial and non-financial outcomes of social media use, common pitfalls to avoid, and tips for measurement and maintaining an appropriate content mix. The slides include hashtags, images, and sections on inputs, outputs, and maximizing visibility.
A one day school for health and care radicals: Minicourse M4 at International...NHS Improving Quality
These are the slides presented by Helen Bevan, Jackie Lynton and Boel Andersson Gäre for the minicourse M4 "A one day school for health and care radicals" at the International Forum on Quality and Safety in Healthcare, 21st April 2015.
Globally, more than 5,000 people have signed up for the School for Health and Care Radicals, either virtually or as a face to face learning experience. Based on connectivist learning principles, it enables change activists in health and care from across the globe to connect with each other and build the skills and confidence to rock the boat and stay it it. For further details of the school see http://www.theedge.nhsiq.nhs.uk/school/
Follow us on Twitter
@HelenBevan
@JackieLynton
@BoelGare
@School4Radicals
#SHCR
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
Why thought leadership MUST be part of your LinkedIn strategy // BrightonSEO ...Rebecca Holloway
Thought leadership is the hot topic everyone’s talking about, and Becca’s here to tell you why it MUST be part of your LinkedIn strategy. She’ll be using her experience in paid social to tell you why you shouldn’t neglect thought leadership, and
how it can help take your other campaign activities up to the next level.
Learn how to build a better candidate persona with Paul Hebert, contributor to Fistful of Talent and Andre Boulais from Jobvite. They will outline what is a candidate persona and why you need them to improve your recruiting process
Employment PracticesRegulation and Multinational CorporationsRoopaTemkar
Employment PracticesRegulation and Multinational Corporations
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Enriching engagement with ethical review processesstrikingabalance
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After a year interviewing the best startup investors all over the world, Josh Maher published a best-selling book Startup Wealth How The Best Angel Investors Make Money In Startups (http://amzn.to/1NUAoz4). While learning what made them tick, Josh found financing innovation as a practice looks truly looks different in the private capital markets than it does within large organizations or public markets. Josh picks apart his findings around what startup investors look for when investing in teams
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In this talk, Alex will explore and offer strategic advice on engaging employees and cultivating high-performing digital teams.
It’s crucial that, as leaders, we take time to understand how to make our staff feel both professionally and personally engaged. A happy and motivated team will offer higher contributions to a business and, ultimately, to our own personal satisfaction at work.
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Hustle Con: The Invisible Drivers of Growth: Mission, Culture & Attitude with...Sam Parr
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How to Create A Corporate Social Responsibility (CSR) Strategy (And Why it Ma...RebekahDunne
The landscape of digital is changing.
Buyers want to know what brands are doing to improve the industry and planet and will base their purchasing decisions on this information.
In this presentation, I showcased why digital marketers need to get on board with Corporate Social Responsibility, how it can impact revenue, customer loyalty and more, and how to create a digital CSR strategy.
This is the slide deck for the workshop that Helen Bevan ran on "Transformational leadership in healthcare" at the International Conference on Residency Education, Vancouver, Canada, on October 24th 2015
An extended slide set for the Helen Bevan and Jodi Brown talk on the power of change platforms at NHS Expo on 2nd September 2015.
There is also a blog and Storify summary to go with this slide set. Download them here: https://t.co/bUnaSPxHyR
Follow us on Twitter
@HelenBevan @JodiOlden
@TheEdgeNHS
Effective zero-volume keyword research and why it’s importantMark Williams-Cook
In this talk, Mark will explain why Google’s algorithm changes mean zero-volume searches are more important now than they ever have been and why ignoring zero-volume search terms leads to poor strategic decisions. For those new to the topic, he will also give actionable advice about tools and methodologies to integrate zero-volume into your workflow.
Effective zero-volume keyword research and why it’s importantMark Williams-Cook
In this talk, Mark will explain why Google’s algorithm changes mean zero-volume searches are more important now than they ever have been and why ignoring zero-volume search terms leads to poor strategic decisions. For those new to the topic, he will also give actionable advice about tools and methodologies to integrate zero-volume into your workflow.
How to Leverage Content Curation in SEO #BrightonSEOAleyda Solís
Aleyda Solis discusses how content curation can be leveraged for SEO purposes. She explains that content curation involves finding, organizing and sharing the most relevant content on a topic. There are five models of content curation: aggregation, elevation, chronology, mashup, and distillation. An effective content curation strategy can provide more content sources and ideas, in a bot-friendly format, to help improve SEO metrics like links and rankings. She provides tips on setting up tools and processes to efficiently curate content on an ongoing basis.
Paid Social Show 2023 | LinkedIn Set Up For Success.pptxPoppyCourt
This document outlines the secrets to award-winning LinkedIn campaigns. It recommends thoroughly understanding the client's business and goals, researching target audiences and competitors, developing a strategic plan linked to overall objectives, and continuously measuring and optimizing performance through reporting. Regular client updates and reviews are also emphasized to ensure campaigns are achieving targets. The overall message is that a strong strategy grounded in data and insights is key to LinkedIn campaign success.
Social Media marketing is not all about Facebook, Twitter and Youtube. With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. We will explore how social gestures will help make the American Red Cross Blood Services website (www.redcrossblood.org) even more engaging for visitors.
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This document contains the slides from a presentation on social media for nonprofits. The presentation covers the current social media landscape, how to develop a social media strategy by identifying target audiences and objectives, ways to build social media connections and engage audiences, potential financial and non-financial outcomes of social media use, common pitfalls to avoid, and tips for measurement and maintaining an appropriate content mix. The slides include hashtags, images, and sections on inputs, outputs, and maximizing visibility.
A one day school for health and care radicals: Minicourse M4 at International...NHS Improving Quality
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Globally, more than 5,000 people have signed up for the School for Health and Care Radicals, either virtually or as a face to face learning experience. Based on connectivist learning principles, it enables change activists in health and care from across the globe to connect with each other and build the skills and confidence to rock the boat and stay it it. For further details of the school see http://www.theedge.nhsiq.nhs.uk/school/
Follow us on Twitter
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@BoelGare
@School4Radicals
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Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
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Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
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Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
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Jim Smith
678-993-7195
jimsmith30024@gmail.com
Specific ServPoints should be tailored for restaurants in all food service segments. Your ServPoints should be the centerpiece of brand delivery training (guest service) and align with your brand position and marketing initiatives, especially in high-labor-cost conditions.
408-784-7371
Foodservice Consulting + Design
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7. “Group culture is one of the
most powerful forces on the
planet. A strong culture
increases net income 765%
over 10 years, according to a
Harvard study of more than
200 companies.”
- Daniel Coyle, The Culture Code
#BrightonSEO | @seanbutcher
8. Anyone can copy
your strategy.
Nobody can copy
your culture.
#BrightonSEO | @seanbutcher
17. ● The best tools to work with
● Meaningful connections
● A culture of collaboration
● Leaders who are transparent and
value teamwork.
High performing team study: https://slack.com/intl/en-gb/blog/collaboration/culture-collaboration-work
#BrightonSEO | @seanbutcher
18. Also what culture isn’t
● Only about “having fun”
● “Work hard - play hard”
● An excuse to avoid
accountability
● An excuse for poor
performance
#BrightonSEO | @seanbutcher
36. “Fear is the enemy
of flourishing”
- Amy Edmonson, The Fearless
Organization
#BrightonSEO | @seanbutcher
37. “Psychological safety is
a climate in which
people are comfortable
expressing and being
themselves”
- Amy Edmonson, The Fearless
Organization
#BrightonSEO | @seanbutcher
43. Google ranked
Psychological Safety
as the #1 factor in their
“What makes a Google
team effective?” study
https://rework.withgoogle.com/blog/five-keys-to-a-succ
essful-google-team/
47. “Intrinsic motivation is
engaging in a behaviour
because it’s personally
rewarding, not for an
external reward”
- Daniel Pink, Drive
#BrightonSEO | @seanbutcher
52. “Researchers at Cornell University
studied 320 small business, half of
which granted workers autonomy,
the other half relying on top-down
direction.
The businesses that offered
autonomy grew at four times the
rate of the control-oriented firms,
and had one-third the turnover.”
#BrightonSEO | @seanbutcher
54. “A strong culture will continue to influence
workers’ behaviours even if no one is
watching.
If a company has a strong culture, it will
continue to dictate how people work even
if everything happens virtually. Strong
cultures (...) explain why you do what you
do, even when no one is watching.”
https://www.peoplemanagement.co.uk/voices/comment/what-covid-h
as-taught-us-about-culture-and-what-needs-to-change
#BrightonSEO | @seanbutcher
55. Building discipline
● A ‘culture of discipline’ isn’t
being a ‘tyrannical
disciplinarian’
● It gives freedom & responsibility
within a framework
● Bring in self-disciplined people
that are determined to fulfill
their responsibilities
#BrightonSEO | @seanbutcher
64. “The most deeply
motivated people - not
to mention those who
are most productive and
satisfied - hitch their
desires to a cause larger
than themselves” -
Daniel Pink
#BrightonSEO | @seanbutcher
76. Poor mental
health costs UK
employers
£45billion per year
https://www.breathehr.com/blog/topic/mental-health/poor-menta
l-health-is-costing-uk-employers-45-billion
#BrightonSEO | @seanbutcher
77. Top three benefits
of flexible working:
● Work-life balance (54%)
● Reduction of stress (29%)
● Staying with current
employer (28%)
https://www.cipd.co.uk/knowledge/fundamentals/relations/flexible-
working/factsheet
#BrightonSEO | @seanbutcher
78. Work life balance =
increased
engagement,
loyalty and
productivity
#BrightonSEO | @seanbutcher
79. Look for people
that have active
interests
outside of work
#BrightonSEO | @seanbutcher