Sallie Goetsch explains why you need Webmaster Tools in addition to Google Analytics. Reasons include notification when your site is down or has security problems, and the ability to ask Google to re-index your site.
Why Aren't You Using Sitecore Analytics?Hero Digital
Sitecore Symposium 2017 Presentation by Kristine Stebbins, Hero Digital, Managing Director
Sitecore Analytics is extremely powerful, but oftentimes marketers simply aren’t aware of the power of the system and what is available to them. Kristine Stebbins uses her own research data to clear up misconceptions about Analytics and gives tips on how to get the most out of it now.
This document provides an agenda for a Nashville SEO meetup, covering how to use Google Webmaster Tools to set up, troubleshoot, and monitor a website. It includes information on common issues like crawl errors, indexed pages, HTML improvements, top queries and pages, links to the site, and additional resources for using Webmaster Tools for SEO audits and checkups. Essential tasks outlined include submitting a sitemap, addressing crawl errors, using the Fetch as Google tool, and dealing with any site messages.
Achieving client agency nirvana with HightailHightail
Building a strong relationship with clients is critical for both of your businesses. But if creative feedback is repeatedly vague, referencing the wrong file, or always late, everyone gets frustrated. If it's time to re-evaluate your creative collaboration process, Hightail can help with features like:
-Easy access for stakeholders, clients and guest collaborators
-Visual previews and streaming for multimedia files
-Real-time comments from multiple people - no more collecting feedback in silos
-Task, due date and approval requests
-Team dashboards to track progress
To see an overview of Hightail's features and how they can help marketers and agencies, visit: http://bit.ly/2m8H4CI
This document summarizes the financial results of Tele Celular Sul Participações S.A. for the second quarter of 2001. Some key points:
1) The company achieved an EBITDA margin of 48% of service revenues due to strict cost management and revenue growth compared to the previous year.
2) Net service revenue for the quarter was R$180.1 million, an increase over the R$173.7 million for the same quarter the previous year. Bad debt expenses decreased significantly from 14.7% to 2.2% of net service revenues.
3) Operating costs and expenses decreased 13% compared to the previous quarter due to reductions in handset selling costs and bad debt expenses
Tele Celular Sul Participações S.A. announced its results for the fourth quarter and full year 2003. Key highlights include:
- Revenue increased 23.5% to R$1.4 billion for the year driven by a 19% rise in customers to over 2 million.
- EBITDA grew 10.1% to R$383 million and net income increased 83.7% to R$120 million.
- The company invested R$213 million in network expansion while maintaining a strong positive cash flow of R$200 million.
- Management is proposing a 30.9% payout ratio to shareholders of R$37 million in dividends and interest on capital.
This document provides an overview of TIM Participacoes S.A.'s operational results for 4Q08 compared to previous periods. Some key highlights include:
- Total subscriber lines grew 3.4% quarter-over-quarter and 16.5% year-over-year to 36.4 million lines.
- Prepaid lines increased 5.1% quarter-over-quarter and 21.8% year-over-year while postpaid lines decreased 3.7% quarter-over-quarter and 3.0% year-over-year.
- Market share declined slightly to 24.2% while the total wireless subscriber base in Brazil grew over 24.5% year-over-year.
The document discusses the benefits of providing "feedforward" rather than feedback. Feedforward focuses on giving suggestions for the future rather than critiquing the past. The author describes an exercise where participants give each other suggestions to improve a specific behavior. Participants found this exercise fun and helpful. The author lists 11 reasons why feedforward is more useful than feedback, such as focusing on positive change rather than past failures, coming from anyone regardless of personal experience, and being faster and more efficient. Feedforward avoids criticisms of the past and encourages envisioning success.
The document outlines updates to the Business Alliance for Commerce Network (BACN) including that it is now registered as a 501(c)6 organization and public benefit corporation. It has bylaws, a checking account, and developed new roles including Chairman, Vice-Chair, Secretary, and Treasurer positions that are filled by named individuals. The document also lists BACN's website and date.
Why Aren't You Using Sitecore Analytics?Hero Digital
Sitecore Symposium 2017 Presentation by Kristine Stebbins, Hero Digital, Managing Director
Sitecore Analytics is extremely powerful, but oftentimes marketers simply aren’t aware of the power of the system and what is available to them. Kristine Stebbins uses her own research data to clear up misconceptions about Analytics and gives tips on how to get the most out of it now.
This document provides an agenda for a Nashville SEO meetup, covering how to use Google Webmaster Tools to set up, troubleshoot, and monitor a website. It includes information on common issues like crawl errors, indexed pages, HTML improvements, top queries and pages, links to the site, and additional resources for using Webmaster Tools for SEO audits and checkups. Essential tasks outlined include submitting a sitemap, addressing crawl errors, using the Fetch as Google tool, and dealing with any site messages.
Achieving client agency nirvana with HightailHightail
Building a strong relationship with clients is critical for both of your businesses. But if creative feedback is repeatedly vague, referencing the wrong file, or always late, everyone gets frustrated. If it's time to re-evaluate your creative collaboration process, Hightail can help with features like:
-Easy access for stakeholders, clients and guest collaborators
-Visual previews and streaming for multimedia files
-Real-time comments from multiple people - no more collecting feedback in silos
-Task, due date and approval requests
-Team dashboards to track progress
To see an overview of Hightail's features and how they can help marketers and agencies, visit: http://bit.ly/2m8H4CI
This document summarizes the financial results of Tele Celular Sul Participações S.A. for the second quarter of 2001. Some key points:
1) The company achieved an EBITDA margin of 48% of service revenues due to strict cost management and revenue growth compared to the previous year.
2) Net service revenue for the quarter was R$180.1 million, an increase over the R$173.7 million for the same quarter the previous year. Bad debt expenses decreased significantly from 14.7% to 2.2% of net service revenues.
3) Operating costs and expenses decreased 13% compared to the previous quarter due to reductions in handset selling costs and bad debt expenses
Tele Celular Sul Participações S.A. announced its results for the fourth quarter and full year 2003. Key highlights include:
- Revenue increased 23.5% to R$1.4 billion for the year driven by a 19% rise in customers to over 2 million.
- EBITDA grew 10.1% to R$383 million and net income increased 83.7% to R$120 million.
- The company invested R$213 million in network expansion while maintaining a strong positive cash flow of R$200 million.
- Management is proposing a 30.9% payout ratio to shareholders of R$37 million in dividends and interest on capital.
This document provides an overview of TIM Participacoes S.A.'s operational results for 4Q08 compared to previous periods. Some key highlights include:
- Total subscriber lines grew 3.4% quarter-over-quarter and 16.5% year-over-year to 36.4 million lines.
- Prepaid lines increased 5.1% quarter-over-quarter and 21.8% year-over-year while postpaid lines decreased 3.7% quarter-over-quarter and 3.0% year-over-year.
- Market share declined slightly to 24.2% while the total wireless subscriber base in Brazil grew over 24.5% year-over-year.
The document discusses the benefits of providing "feedforward" rather than feedback. Feedforward focuses on giving suggestions for the future rather than critiquing the past. The author describes an exercise where participants give each other suggestions to improve a specific behavior. Participants found this exercise fun and helpful. The author lists 11 reasons why feedforward is more useful than feedback, such as focusing on positive change rather than past failures, coming from anyone regardless of personal experience, and being faster and more efficient. Feedforward avoids criticisms of the past and encourages envisioning success.
The document outlines updates to the Business Alliance for Commerce Network (BACN) including that it is now registered as a 501(c)6 organization and public benefit corporation. It has bylaws, a checking account, and developed new roles including Chairman, Vice-Chair, Secretary, and Treasurer positions that are filled by named individuals. The document also lists BACN's website and date.
Web Performance & Search Engines - A look beyond rankingsGiacomo Zecchini
London Web Performance Meetup - 10th November 2020
There is a lot of talk about web performance as a ranking signal in Search Engines and how important or not it is, but often people are overlooking how performance affects multiple phases of a search engine such as crawling, rendering, and indexing.
In this talk, we'll try to understand how a search engine works and how some aspects of web performance affect the online presence of a website.
The document discusses leveraging SharePoint 2013's web content management (WCM) features to build a dynamic, search-driven intranet. It describes how to create a taxonomy and term store to enable search-based navigation and filtering. Display templates and web parts like the content search web part (CSWP) can be used to build targeted, contextual experiences. The approach allows building dynamic team sites, applications for customer service, research portals, and more based on indexed content and user behavior analytics.
Demand quest seo training session 2 5.2018Nate Plaunt
The document provides an agenda for an SEO training session. The agenda includes a 30-minute SEO checkup check-in, real-time SEO checkups, discussions on intermediate and advanced SEO topics, and a Q&A session. Intermediate SEO topics cover common SEO myths, CMS options, dealing with duplicate content, and SEO tools. Advanced topics include link building, website migrations, Google algorithm updates, recovering from penalties, and international SEO. The document also provides information on building a crawlable website, accelerated mobile pages, and schema.
Those who have been connected with the digital marketing field for a long time must have an idea that Rankings take months or sometimes even years to show some growth in keyword ranking in significant SERP. Well, this may give improve to a lot of risks. But that’s how SEO is and many organizations.
SEO in a World of AI
Presentation Description (150 words max):
Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search.
Key Takeaways:
1. Have a plan to prepare for search generative experience (SGE)
2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha
3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO
Digitalni trendi za 2023_Alastair Banks.pptxDIGGIT
The document provides an agenda and overview for the DIGGIT 2023 conference on digital trends. The agenda covers topics like using AI in marketing, staying ahead of search engine updates, Google's Performance Max, Google Analytics 4, and a cookieless future. It discusses auditing content and competitors, setting objectives, creating personas, and tracking performance. Specific sessions will cover training AI assistants, Google's helpful content update, optimizing for Bing, calculating SEO ROI, and reducing reliance on cookies by improving first-party data collection. The presentation encourages attendees to test Performance Max campaigns, ensure GA4 implementation, and consider emerging trends like short-form video and off-site ads.
Essential guide to understanding SEO and Webometrics - and quick tips and act...Gagandeep Walia
The document discusses search engine optimization (SEO) and provides an overview of key concepts. It begins with an introduction to SEO and how search engines work, covering topics like crawlers, algorithms, and ranking factors. It then discusses understanding and implementing SEO, including on-page elements, accessibility, and keyword research. The document provides guidance on SEO strategy and optimization techniques.
Rio SEO Webinar Deck - Guiding your Local Search Strategy to Drive Customers ...Kristi Hedin
Search engine evolution, new technologies, and rapidly changing consumer behavior are driving massive changes across the local search landscape. How can enterprise brands focus in on the most impactful local search tactics and strategies for their hundreds or thousands of individual locations?
In this webinar, you’ll learn:
How the biggest changes in consumer intent, search signals, knowledge panel and more impacted enterprises in 2018
How voice search, the mobile consumer’s journey, and conversational elements are shaping the way users interact with your brand
How to optimize your content to make it clear that your solution is the best answer for specific consumer needs and problems
Key areas of focus in 2019 and what is essential versus what you need to have on your planning horizon
Join us as we examine the local search updates that drove the greatest business results in 2018 and discuss what this means for enterprise brands and the consumers you’ll serve in 2019.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
NetElixir SEO experts will explain how to help search engines read JavaScript on your site to ensure better indexing and higher rankings.
Some of the points we’ll cover include:
- Fully executing JS and returning page HTML
- Optimizing page speed with prerender
- Testing and debugging
Future Proof Search - Episode #2 - hosted by Patrick Wagner from http://www.patrickwagner.com will cover Google Webmaster Tools 2014. Find out how to use this free service provided to webmaster from Google. This a direct look under the hood of Google Search Engine, if you want to rank you need to have Google Webmaster Tools setup for your domain(s).
Crawl before you run... with enterprise SEO
Enterprise websites are often large, sprawling things with dark corners people only find out about years later.
In this webinar with Amanda King, SEO Specialist at Optus, we’ll go through why it’s important you understand all the dark corners of your website (and how it impacts Google and other search engines seeing the important bits of your site).
Plus, if you’re so inclined, we’ll go through some easy ways to find potential rabbit holes, and other analysis and review to take to your teams or agencies.
The document provides a summary of an individual's career experience and qualifications for an IT position. It summarizes their 4.6 years of experience in SEO, digital marketing, web development and programming. It also lists their technical skills in various programming languages, CMS platforms and design tools. Their most recent role was as an SEO Team Leader at Adodis Technologies where they managed tasks like lead generation, social media marketing and web promotions for clients.
The document discusses product schema, structured data, and search engine optimization. It provides examples of using schema.org's product schema for products online. It also lists various resources for learning about schema, including blogs, tools for adding schema markup, and conferences focused on semantic web technologies and schema.
LEARN HOW TO MAKE A BETTER WEBSITE WITH GOOGLE & SEOElsa Langer
I love creating websites with the Wix Platform. It is so easy to use and lately I just can't get enough sleep because all I want to do is create, create and create!
The purpose of this SlideShare is to offer you some information and articles that I have collected on how to make better websites using Google and SEO (Search Engine Optimization).
I hope that you find this to be very helpful with your websites because the importance of creating them is to share your skills and knowledge. In order to do that, you need to get the word out that you have created it. So I hope that the information in this presentation will help you with SEO and Google Analytics so that your website could rank higher on Google.
SEO Reporting 1ON1 Presentation for MeetupBruce Jones
As a business owner, it's essential to determine whether your website is successful. After all, your website is the face of your business, and you want to make sure that it's attracting attention and ranking well in search engines.
Luckily, there are tools that can help you measure your website's SEO success. By tracking things like your rank in search results, your visibility, and the number of visitors to your site, you can get a clear picture of how well your website is performing.
With this information in hand, you can adjust your SEO strategy accordingly and help ensure that your website is getting the attention it deserves.
Search Engine Optimization SEO PDF for 2024.pdfRankYa
Search Engine Optimization in 2024 will be mainly focused on improving user-experience particularly for mobile devices. Creating helpful reliable and helpful content is also critical for top search engine rankings in 2024. Learn more with this SEO PDF and get better website results.
This document provides an agenda and overview for a presentation on global SEO and SEM. The SEO section discusses international SEO definitions, multilingual keyword strategies, onsite optimization practices for different languages/countries, and Google algorithm updates. The SEM section defines SEM, discusses paid search practices like bidding, quality score, and budgeting on a global scale. It also covers topics like remarketing, video ads, and trends for 2016. The presentation aims to educate attendees on optimizing organic and paid search campaigns internationally.
The document provides an overview of a Google Analytics workshop. It introduces the presenter and their experience. It then outlines the agenda for the workshop, which includes setting up Google Analytics accounts and profiles, an overview of basic reports, using annotations, setting up internal site search and goals, advanced segmentation, dashboards, custom reports, alerts and other analytics tools. Tips are provided at the end on getting the most from Google Analytics data.
Sallie Goetsch explains why everyone needs a password management tool and some of the features of Dashlane and LastPass. Life Hacks segment from the November 2015 BACN meeting.
Web Performance & Search Engines - A look beyond rankingsGiacomo Zecchini
London Web Performance Meetup - 10th November 2020
There is a lot of talk about web performance as a ranking signal in Search Engines and how important or not it is, but often people are overlooking how performance affects multiple phases of a search engine such as crawling, rendering, and indexing.
In this talk, we'll try to understand how a search engine works and how some aspects of web performance affect the online presence of a website.
The document discusses leveraging SharePoint 2013's web content management (WCM) features to build a dynamic, search-driven intranet. It describes how to create a taxonomy and term store to enable search-based navigation and filtering. Display templates and web parts like the content search web part (CSWP) can be used to build targeted, contextual experiences. The approach allows building dynamic team sites, applications for customer service, research portals, and more based on indexed content and user behavior analytics.
Demand quest seo training session 2 5.2018Nate Plaunt
The document provides an agenda for an SEO training session. The agenda includes a 30-minute SEO checkup check-in, real-time SEO checkups, discussions on intermediate and advanced SEO topics, and a Q&A session. Intermediate SEO topics cover common SEO myths, CMS options, dealing with duplicate content, and SEO tools. Advanced topics include link building, website migrations, Google algorithm updates, recovering from penalties, and international SEO. The document also provides information on building a crawlable website, accelerated mobile pages, and schema.
Those who have been connected with the digital marketing field for a long time must have an idea that Rankings take months or sometimes even years to show some growth in keyword ranking in significant SERP. Well, this may give improve to a lot of risks. But that’s how SEO is and many organizations.
SEO in a World of AI
Presentation Description (150 words max):
Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search.
Key Takeaways:
1. Have a plan to prepare for search generative experience (SGE)
2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha
3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO
Digitalni trendi za 2023_Alastair Banks.pptxDIGGIT
The document provides an agenda and overview for the DIGGIT 2023 conference on digital trends. The agenda covers topics like using AI in marketing, staying ahead of search engine updates, Google's Performance Max, Google Analytics 4, and a cookieless future. It discusses auditing content and competitors, setting objectives, creating personas, and tracking performance. Specific sessions will cover training AI assistants, Google's helpful content update, optimizing for Bing, calculating SEO ROI, and reducing reliance on cookies by improving first-party data collection. The presentation encourages attendees to test Performance Max campaigns, ensure GA4 implementation, and consider emerging trends like short-form video and off-site ads.
Essential guide to understanding SEO and Webometrics - and quick tips and act...Gagandeep Walia
The document discusses search engine optimization (SEO) and provides an overview of key concepts. It begins with an introduction to SEO and how search engines work, covering topics like crawlers, algorithms, and ranking factors. It then discusses understanding and implementing SEO, including on-page elements, accessibility, and keyword research. The document provides guidance on SEO strategy and optimization techniques.
Rio SEO Webinar Deck - Guiding your Local Search Strategy to Drive Customers ...Kristi Hedin
Search engine evolution, new technologies, and rapidly changing consumer behavior are driving massive changes across the local search landscape. How can enterprise brands focus in on the most impactful local search tactics and strategies for their hundreds or thousands of individual locations?
In this webinar, you’ll learn:
How the biggest changes in consumer intent, search signals, knowledge panel and more impacted enterprises in 2018
How voice search, the mobile consumer’s journey, and conversational elements are shaping the way users interact with your brand
How to optimize your content to make it clear that your solution is the best answer for specific consumer needs and problems
Key areas of focus in 2019 and what is essential versus what you need to have on your planning horizon
Join us as we examine the local search updates that drove the greatest business results in 2018 and discuss what this means for enterprise brands and the consumers you’ll serve in 2019.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
NetElixir SEO experts will explain how to help search engines read JavaScript on your site to ensure better indexing and higher rankings.
Some of the points we’ll cover include:
- Fully executing JS and returning page HTML
- Optimizing page speed with prerender
- Testing and debugging
Future Proof Search - Episode #2 - hosted by Patrick Wagner from http://www.patrickwagner.com will cover Google Webmaster Tools 2014. Find out how to use this free service provided to webmaster from Google. This a direct look under the hood of Google Search Engine, if you want to rank you need to have Google Webmaster Tools setup for your domain(s).
Crawl before you run... with enterprise SEO
Enterprise websites are often large, sprawling things with dark corners people only find out about years later.
In this webinar with Amanda King, SEO Specialist at Optus, we’ll go through why it’s important you understand all the dark corners of your website (and how it impacts Google and other search engines seeing the important bits of your site).
Plus, if you’re so inclined, we’ll go through some easy ways to find potential rabbit holes, and other analysis and review to take to your teams or agencies.
The document provides a summary of an individual's career experience and qualifications for an IT position. It summarizes their 4.6 years of experience in SEO, digital marketing, web development and programming. It also lists their technical skills in various programming languages, CMS platforms and design tools. Their most recent role was as an SEO Team Leader at Adodis Technologies where they managed tasks like lead generation, social media marketing and web promotions for clients.
The document discusses product schema, structured data, and search engine optimization. It provides examples of using schema.org's product schema for products online. It also lists various resources for learning about schema, including blogs, tools for adding schema markup, and conferences focused on semantic web technologies and schema.
LEARN HOW TO MAKE A BETTER WEBSITE WITH GOOGLE & SEOElsa Langer
I love creating websites with the Wix Platform. It is so easy to use and lately I just can't get enough sleep because all I want to do is create, create and create!
The purpose of this SlideShare is to offer you some information and articles that I have collected on how to make better websites using Google and SEO (Search Engine Optimization).
I hope that you find this to be very helpful with your websites because the importance of creating them is to share your skills and knowledge. In order to do that, you need to get the word out that you have created it. So I hope that the information in this presentation will help you with SEO and Google Analytics so that your website could rank higher on Google.
SEO Reporting 1ON1 Presentation for MeetupBruce Jones
As a business owner, it's essential to determine whether your website is successful. After all, your website is the face of your business, and you want to make sure that it's attracting attention and ranking well in search engines.
Luckily, there are tools that can help you measure your website's SEO success. By tracking things like your rank in search results, your visibility, and the number of visitors to your site, you can get a clear picture of how well your website is performing.
With this information in hand, you can adjust your SEO strategy accordingly and help ensure that your website is getting the attention it deserves.
Search Engine Optimization SEO PDF for 2024.pdfRankYa
Search Engine Optimization in 2024 will be mainly focused on improving user-experience particularly for mobile devices. Creating helpful reliable and helpful content is also critical for top search engine rankings in 2024. Learn more with this SEO PDF and get better website results.
This document provides an agenda and overview for a presentation on global SEO and SEM. The SEO section discusses international SEO definitions, multilingual keyword strategies, onsite optimization practices for different languages/countries, and Google algorithm updates. The SEM section defines SEM, discusses paid search practices like bidding, quality score, and budgeting on a global scale. It also covers topics like remarketing, video ads, and trends for 2016. The presentation aims to educate attendees on optimizing organic and paid search campaigns internationally.
The document provides an overview of a Google Analytics workshop. It introduces the presenter and their experience. It then outlines the agenda for the workshop, which includes setting up Google Analytics accounts and profiles, an overview of basic reports, using annotations, setting up internal site search and goals, advanced segmentation, dashboards, custom reports, alerts and other analytics tools. Tips are provided at the end on getting the most from Google Analytics data.
Similar to Why You Need Google Webmaster Tools (in 10 Minutes) (20)
Sallie Goetsch explains why everyone needs a password management tool and some of the features of Dashlane and LastPass. Life Hacks segment from the November 2015 BACN meeting.
Creating Connections is a exercise designed to help people get to each other in a way that is fun and informative. It is an alternative to the "elevator pitch" used in many networking groups. This is a great way to get people talking at a meeting, seminar or conference. It stimulates conversations and gets people thinking about themselves in a new way. It is a timed exercise. Often people will share information about themselves that would otherwise remain unknown.
This version of the exercise focuses on revealing the one small action that has made the BIGGEST positive change in your world.
Sallie Goetsch explains why you need to use photos on the Web and where you can find low-cost or free photos to use on your website and in your social networks.
This document discusses choosing between different types of assistance for 2 years. The options are a housekeeper, chef, personal assistant, or driver. Participants have 2 minutes to prepare their choice and reason, then 2 minutes each to share their selection and explanation with the group. A board member will keep time for the activity.
At the June 26th BACN meeting, Terry Gault asks members to choose between a housekeeper, a personal assistant, a chef, and a driver--and explain their choice to their colleagues.
Jennifer Bourn shows BACN members how an effective onboarding process educates, sets expectations, reduces support, and saves valuable time—time that now can be spent on things that really matter. (July 2015)
This document discusses verbal branding and provides tips for developing strong verbal communication skills. It emphasizes that verbal branding can be planned and outlines strategies like having an elevator pitch, profiling audiences quickly, and handling impromptu situations like interviews, Q&A sessions, and networking. The document also stresses developing a clear and emotionally engaging verbal brand that cuts to the chase and benefits the listener.
The document discusses branding and marketing strategies for businesses. It emphasizes the importance of establishing a brand palette that incorporates fonts, colors, stories and logos to represent a company. It also stresses using social media to promote products and services by sharing enthusiasm for a brand while aligning marketing efforts with a company's core values. The document promotes conversation and feedback as important aspects of marketing.
The document discusses how mobile usage has grown exponentially, with 60% of web traffic now coming from smartphones alone. In April 2015, Google changed its search algorithm to prioritize mobile-friendly websites for those conducting searches on mobile devices. However, 65% of sites are still not optimized for mobile. The author argues that as mobile exceeds all other media for information consumption, with social media and searches often leading to immediate purchases, businesses must make becoming mobile-friendly an urgent priority to support growth and meet customer needs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercising for at least 30 minutes three times per week is recommended to see positive effects on mental well-being.
The document provides instructions for publishing content on LinkedIn by explaining why one might want to publish on LinkedIn, noting that results are not guaranteed, and giving step-by-step directions for how to write a post, add images, and share the published post to LinkedIn. It recommends writing content, finding a header photo, and publishing the post before sharing and tracking views, likes, and comments.
Not getting the results you want from LinkedIn? Wondering why you should bother? Learn 3 simple strategies to close high-value clients in 15 minutes a day.
Michael North leads the Creating Connections networking exercise at the July 2014 Bay Area Consultants Network (BACN) meeting. Find someone in the room you don't know well and talk to them for at least 8 minutes.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
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13. • If you have Google Analytics, it will
take 10 minutes for your web person to
add Webmaster Tools.
• If you don’t have Google Analytics, it
will take 20 minutes to set both up.
(Longer if you need e-commerce
tracking, event tracking, goals, etc.)
6/25/14 www.bacnetwork.com