3. Why is content* king**?*particularly blog content **or even important
• Advertising is dismissed as greedy (and
unreliable); there’s too much advertising “noise.”
• Websites are used for “touch-and-go”
information gathering.
• Multiple bylines help build veracity and
connection.
4. Best way to play** “best practices” sounded so boring
• Make sure it helps someone other than you
• Make it a conversation
• Make room for many voices
• Seed it and weave it