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Samrat Srivastava
Developing a Global Vision
Discuss the Importance of
Global Marketing
Impact of
multinational firms
on the world economy.
Internet is affecting global marketing.Ways of entering the
global marketplace.
Importance of global marketing
2
Marketing that targets markets throughout the world.
15 million jobs in Export Industry
Exports increasing manifold, from Rs. 0.746
lakh crore in 2000-01 to Rs. 14.389 lakh crore
in 2018-19
Total Exports data as 26.8 per cent to 38.4
percent of GDP
GDP growth for the year 2019-20 at 7
percent
India in world service exports 2 percent in
2005 to 3.5 percent in 2017
Edit text here
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Insert your desired text here.
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15 million jobs under threat in exports sector:
FIEO
“With cancellation of over 50% of orders and gloomy forecast for the future, we expect 15 million job losses
in exports and rising NPAs amongst exporting units, hitting the economy very badly,” said Sharad Kumar
Saraf, President, Federation of Indian Export Organisations (FIEO).
Impact of multinational firms on the world
economy
https://www.forbes.com/global2000/#38d8ee7f335d
What are the various ways of entering
the global marketplace
What are the potential
risks and returns?
What are our options
in selling abroad?
How difficult is
global marketing?
Why “Go Global”?
01
Leverage a unique product or
technological advantage
02
Possess exclusive market
information
03 Utilize “economies of scale”
Earn additional profits04
Export
Licensing
Contract
Manufacturing
Joint
Venture
Direct
Investment
Risk
ReturnLow risk/ low return
High risk/ high return
Entering the Global Marketplace
01 02 03 04
Export Licensing
Contract
Manufacturing
Joint Venture
Sell domestically
produced products to
buyers in other countries.
Legal process allowing
use of manufacturing
/patents/knowledge.
Private-label
manufacturing by a
foreign country
Domestic firm buys/joins a
foreign company to create
new entity.
Direct Investment: Active ownership of a foreign company/manufacturing facility.
2
0
1
STEP
0
2
STEP
0
3
STEP
STEP
List the basic elements
involved
in developing a global
marketing mix.
Discover how the Internet is affecting global
marketing.
REFERENCE
• https://economictimes.indiatimes.com/news/economy/foreign-trade/export-sector-may-lose-15-
million-jobs-unless-immediate-relief-announced-
fieo/articleshow/75081721.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign
=cppst
• Press Information Bureau Government of India Ministry of Finance
https://pib.gov.in/Pressreleaseshare.aspx?PRID=1577069#:~:text=14.389%20lakh%20crore%20in
%202018,1.8%20per%20cent%20in%202017.
• GLOBAL 2000The World's Largest Public Companies
https://www.forbes.com/global2000/#38d8ee7f335d

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Why to study Export marketing ?