This document discusses global marketing and India's role in global trade. It notes that exports have increased India's GDP significantly and created over 15 million export-related jobs. However, the cancellation of over 50% of export orders due to the pandemic now threatens 15 million jobs in the export sector. The document also examines the impact of multinational firms on the global economy and various ways for companies to enter the global marketplace, such as exporting, licensing, contract manufacturing, joint ventures, and direct investment. It analyzes the risks and returns of each option.