Facebook is beneficial for ecommerce businesses to gain attention and loyalty from customers over the long term. The document outlines 4 main steps for an effective Facebook marketing strategy: 1) Create a page with product information, photos, and brand story, 2) Make a content plan and regularly post engaging content, 3) Set up and optimize Facebook ads to drive more sales, 4) Communicate regularly with customers to build loyalty and address any issues. Attractive product images, calls to action, and short product videos can help promote an online store on Facebook. Sharing promotions with your followers can also bring in early sales.