Long-term care coverage can significantly benefit employers by reducing costs. Over 50 million employees in the US provide informal care for family members each year, costing employers an estimated $30 billion annually in lost productivity and wages. Implementing a long-term care outreach and education program can help employees make informed decisions around securing future long-term care for their families, leading to higher employee productivity, retention, and satisfaction for employers. Such programs provide care resources and assistance from a dedicated long-term care specialist.