Why mobile matter ppt 1.1
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Wht mobile matters, delivered by Rob Borley at the eBusiness Club's Mobile Marketing & Apps Conference
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Why mobile matter ppt 1.1
- 1. Why mobile matters Rob Borley www.robborley.com
- 3. Mobile changes it all again
- 4. Mobile usage growth Half71%of localthatinternet users It’s Of the 16-25s internet mobile to TV 86%all people use down 4% 45% of mobile active 75% of4 billion by mobile devices to estimatedphones 2014 respond of 366m smartphone users Features searches 22% of units up 11.7% mobile areusers do sointernet while on theiruse. advertisingwhilelocal mobiles. on a are infrequent searching out and mobile. performed by desktop internet user will overtake desktop about. access the1.1 billion device. smart phones. watching37% last year. Up from TV. are users.
- 6. Online behavior has changed
- 8. More than just a mobile website
- 9. Changing the way we do business
- 10. Mobile has changed everything
Editor's Notes
- Story of the touch screen two year old.
- Pace of change since the 90's has accelerated.The web is used to find, book, and purchase goods and services.Social media is now the main medium of recommendation and review.Business must be online in some form to survive.Use shops without knowing who they are. (shoes)
- Now customers are not tied to their desk.PersonalPortableConvenientLocation aware.Always on, always connected.The mobile is an extension of the user. It’s part of you.
- 4 billion mobiles . 1.1 billion are smart phonesEst 2014 mobile internet use will overtake desktop useOne half of all local search are performed on a mobile86% of Mobile internet users do so while watching TV
- Young people are driving this growth.TV's, desktops are not being replaced. Tablets / smartphones are what's being used.This market will keep expanding and the growth accelerating.
- More online sessions.They are shorter / stolen session.Man outside a changing room. Waiting for a bus. During the ads. etc
- The device knows where you are and where you are interacting (taking pictures, sending messages, etc)Offers by location.Alerts etcOver half of local search happen on mobile devices. Local services, timetables, weather, events, stores.Offer directions, delivery prices, nearest store, contact details of local rep, region specific information
- Not just screen size and resolutions. Context is kingWhat is context? Where is the user? What are they doing? Why? How?Tube map / south downs storyTablet vs SmartphoneIt's not just iPhones that we need to think about.Tablets to replace laptops / family desktopsSmart phones get things done.
- EnterpriseNot just customers that need to be considered.The workforce, sales teams, pay points, picking, packing, stock control.
- Mobile has change people experience of interacting online and this has changed their expectation.There is an emotional connection with their personal device and can take it personally if your organisation doesn’t play nicely with it.This is the year of the App.Are you ready?Do I need an app for that?