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WhyMobile Isn’t Viral
Why mobile




                        isn’t viral
Conventional marketing
Viral marketing
Viral? Really?
The basic reproduction number
Basic reproduction rate of viral phenomena




                                                      Basic reproduction rate of well known viral phenomena


[1] http://asi23.ent.psu.edu/onb1/publ/frais2006/graisetal2006.pdf
[2] Survey by Ontela,   Inc, 4/20-4/27. n=338 for Facebook; n=322 for Gmail; n=248 for myspace; n=149 for Twitter.
[3] http://www.bt.cdc.gov/agent/smallpox/training/overview/pdf/eradicationhistory.pdf
[4] Anderson RM,   May RM (1979). "Population biology of infectious diseases: Part I". Nature 280 (5721): 361–7
[5] Wallinga J, Teunis P (2004). "Different epidemic curves for severe acute respiratory syndrome reveal similar impacts of control measures". Am. J. Epidemiol. 160 (6): 509–16.
[6] Fraser, Donnnelly, et al (2009). “Pandemic Potential of a Strain of Influenza A (H1N1): Early Findings”. Science. Vol. 324. no. 5934, 1557 - 1561
Basic reproduction rate of viral phenomena




                                                      Basic reproduction rate of well known viral phenomena


[1] http://asi23.ent.psu.edu/onb1/publ/frais2006/graisetal2006.pdf
[2] Survey by Ontela,   Inc, 4/20-4/27. n=338 for Facebook; n=322 for Gmail; n=248 for myspace; n=149 for Twitter.
[3] http://www.bt.cdc.gov/agent/smallpox/training/overview/pdf/eradicationhistory.pdf
[4] Anderson RM,   May RM (1979). "Population biology of infectious diseases: Part I". Nature 280 (5721): 361–7
[5] Wallinga J, Teunis P (2004). "Different epidemic curves for severe acute respiratory syndrome reveal similar impacts of control measures". Am. J. Epidemiol. 160 (6): 509–16.
[6] Fraser, Donnnelly, et al (2009). “Pandemic Potential of a Strain of Influenza A (H1N1): Early Findings”. Science. Vol. 324. no. 5934, 1557 - 1561
Facebook = swine flu != mobile apps

                                      65% don’t have a dataplan




                                      75% are on a different carrier




                                      70% don’t have smartphones



                                      98% don’t have iPhones*




*(outside of California)
Facebook = swine flu != mobile apps

                                      65% don’t have a dataplan




                                      75% are on a different carrier




                                      70% don’t have smartphones



                                      98% don’t have iPhones




                                      etc



                                      etc
Solutions
Thanks!

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Why mobile isn't viral

  • 1. WhyMobile Isn’t Viral Why mobile isn’t viral
  • 6.
  • 7.
  • 8.
  • 9. Basic reproduction rate of viral phenomena Basic reproduction rate of well known viral phenomena [1] http://asi23.ent.psu.edu/onb1/publ/frais2006/graisetal2006.pdf [2] Survey by Ontela, Inc, 4/20-4/27. n=338 for Facebook; n=322 for Gmail; n=248 for myspace; n=149 for Twitter. [3] http://www.bt.cdc.gov/agent/smallpox/training/overview/pdf/eradicationhistory.pdf [4] Anderson RM, May RM (1979). "Population biology of infectious diseases: Part I". Nature 280 (5721): 361–7 [5] Wallinga J, Teunis P (2004). "Different epidemic curves for severe acute respiratory syndrome reveal similar impacts of control measures". Am. J. Epidemiol. 160 (6): 509–16. [6] Fraser, Donnnelly, et al (2009). “Pandemic Potential of a Strain of Influenza A (H1N1): Early Findings”. Science. Vol. 324. no. 5934, 1557 - 1561
  • 10. Basic reproduction rate of viral phenomena Basic reproduction rate of well known viral phenomena [1] http://asi23.ent.psu.edu/onb1/publ/frais2006/graisetal2006.pdf [2] Survey by Ontela, Inc, 4/20-4/27. n=338 for Facebook; n=322 for Gmail; n=248 for myspace; n=149 for Twitter. [3] http://www.bt.cdc.gov/agent/smallpox/training/overview/pdf/eradicationhistory.pdf [4] Anderson RM, May RM (1979). "Population biology of infectious diseases: Part I". Nature 280 (5721): 361–7 [5] Wallinga J, Teunis P (2004). "Different epidemic curves for severe acute respiratory syndrome reveal similar impacts of control measures". Am. J. Epidemiol. 160 (6): 509–16. [6] Fraser, Donnnelly, et al (2009). “Pandemic Potential of a Strain of Influenza A (H1N1): Early Findings”. Science. Vol. 324. no. 5934, 1557 - 1561
  • 11.
  • 12. Facebook = swine flu != mobile apps 65% don’t have a dataplan 75% are on a different carrier 70% don’t have smartphones 98% don’t have iPhones* *(outside of California)
  • 13. Facebook = swine flu != mobile apps 65% don’t have a dataplan 75% are on a different carrier 70% don’t have smartphones 98% don’t have iPhones etc etc