The document discusses the importance of managing data like other business resources. It notes that without proper data management, data can become outdated, hard to access, poor quality, and incomplete. This leads to inaccurate reports, bad decisions, wasted spending on fixes, and reduced effectiveness. However, hundreds of companies have avoided these issues by managing their data through practices like master data management, governance, and technology. Doing so ensures their data is always timely, the right volume and quality. This accurate data allows for intelligent decisions and success. The document advocates starting with important information like customer master data and thinking holistically about enterprise information management.

1. i
Based on presentation by
Dmitry Kovalchuk titled
‘Attention Data’
Why Data
Management
Matters
Oliver Baasch
Principal Solution Architect
Oracle Asia Pacific

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Your company
depends on resources

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You plan resources

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You pull resources
You plan resources

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You pull resources
You store resources
You plan resources

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You pull resources
You store resources
You utilise resources
You plan resources

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You manage your
resources to be
effective

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You manage finances

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You manage people

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You manage inventories

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You manage time

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Why don’t you
manage your data?

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Data is not a
trivial resource

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Data volumes grow much
faster than your other resources
V
t
$
About 40% a year

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No longer timely
Perhaps your data is…

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No longer timely
Hard to access
Perhaps your data is…

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No longer timely
Hard to access
Poor quality
Perhaps your data is…

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No longer timely
Hard to access
Poor quality
Incomplete
Perhaps your data is…

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Are you
aware of the
problem?

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Why do you
put up with it?

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Imagine if your other
resources were…

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no longer timely

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hard to access

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of poor quality

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or incomplete

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If you don’t manage
data it can become a
virus…

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It can be invisible - you
might not know about it

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It penetrates everywhere

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It harms you from
the inside

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You get inaccurate reports

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You make bad decisions

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You spend more and
more on remediation

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You become ineffective

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But there is good news

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Hundreds of companies
have avoided this
situation

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By managing their data
like other resources

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Their data is always…
in the right time
and place

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Their data is always…
the right volume
in the right time
and place

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Their data is always…
the right volume
the right quality
in the right time
and place

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Their information is
accurate

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Their information is
accurate
They make
intelligent decisions

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Their information is
accurate
They make
intelligent decisions
They trust their
decisions

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They are successful

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Do you want to be
like them?

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You need to:
Manage Your Data

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Best practices will
get you started

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Start with the most
important information:
Master Data

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Start small: Choose
one data domain
Customer
Master Data
CRM
ERP
DWH
Other
such as Customer Master Data

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Think Big: Enterprise
Information Management
Unstructured
Data
Metadata
Reference
Data
Big Data
Transactional
Data
Master data
Other Data
Enterprise
Information

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Stable Data Governance
Accountability
Processes
Policies
Roles
Responsibilities
Procedures
Standards
Metrics

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Implement prescriptive
technologies

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Measure the quality of data
and business benefits

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All this leads to…

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Your data as a usable
trustworthy resource

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