Discover why explainer videos are essential tools for effective communication strategies. Learn how Pangolin Marketing leverages the captivating nature of explainer videos to engage audiences, simplify complex concepts, and drive results.

1. Why Explainer Videos Are KEY to
Communication?
Venturing into the world of technology can often feel like being lost in a dense
forest of terminology, where each term adds another layer of complexity and
confusion.
In this bewildering landscape, explainer videos emerge as a guiding light,
cutting through the thicket of jargon to illuminate a clear path to
understanding.
These videos transform the intricate, often perplexing world of tech concepts
into accessible, easily navigable information.
Just as a torchbearer leads the way through the dark, explainer videos shine a
light on complex ideas, making them understandable for everyone, regardless
of their tech proficiency.
Navigating the Jungle of Tech Communication
In the vast and dense jungle of technology, communication often becomes a
formidable expedition.

2. Here, the foliage is thick with intricate tech functionalities and the underbrush
hides the nuanced benefits of ground-breaking innovations.
This landscape presents a unique challenge: how do we, as tech
communicators, carve a path that both the seasoned explorer and the
novice can traverse with equal ease?
The Challenge of Translation
At the heart of this challenge is a language barrier, not of dialects, but of
understanding. Tech experts, the native guides of this jungle, speak in a rich
vocabulary of technical jargon and complex concepts. They navigate the
terrain with ease, seeing clear paths where others see impenetrable thickets.
On the other hand, the general audience, much like newcomers to this
environment, might find themselves lost amid the dense foliage of
information, unable to find the landmarks of clarity.
Bridging Worlds
The gap between these worlds is not merely a ditch to step over but a chasm
that requires careful bridging. The expertise of tech professionals, while
invaluable, often translates to explanations that soar high above the canopy,
out of reach of those not versed in the language of technology.
Herein lies the communicator’s quest: to construct bridges of understanding
that allow the uninitiated to journey alongside the expert, making the
complexities of technology accessible and the benefits tangible.
The role of the communicator transforms from that of a mere translator to a
guide, one who illuminates the path through the jungle with the light of
comprehension. It’s about crafting a narrative that resonates, using analogies
that connect, and engaging in a way that enlightens.
The ultimate goal?
To ensure that when we talk about technology, no one finds themselves lost in
the jungle, but empowered to navigate it with confidence.

3. The Power of Explainer Videos: Lighting the Way
Through the Tech Jungle
Businesses have recognized the value of explainer videos, with 97%
stating they are an effective educational tool.
Additionally, 45% of businesses feature explainer videos prominently on
their homepage, acknowledging their power in engaging visitors.
In the dense, often impenetrable jungle of technological innovation, explainer
videos emerge as beams of light, cutting through the confusion to illuminate
the path for all.
These powerful tools do more than just explain; they transform complex tech
concepts into accessible knowledge, guiding viewers through the labyrinth of
information with ease and clarity.
Illuminating the Path
Explainer videos possess the unique ability to distill complex ideas into
digestible, engaging narratives. By breaking down intricate tech
functionalities into simple, understandable pieces, they act as torchbearers,
lighting up the path of comprehension.
This illumination not only simplifies the learning process but ensures that
viewers can see the practical benefits and applications of technology in their
everyday lives.
Storytelling as Navigation
At the core of every explainer video is a story. This narrative serves as a map,
guiding viewers through the journey of understanding one step at a time.
Storytelling breathes life into abstract concepts, transforming them into
relatable stories that resonate with the audience.
This narrative approach not only navigates viewers to clarity but also fosters
an emotional connection, making the information more memorable and
impactful.

4. In the vast wilderness of tech communication, explainer videos stand out as
invaluable guides. They ensure that no one is left stumbling in the dark,
offering a clear, engaging, and accessible path to understanding.
With every play button pressed, they invite viewers on a journey of discovery,
where the complexities of technology become as clear as day.
Researchers discovered that 39% of consumers said
they wanted to see more explainer videos, while 20%
wanted to see more viral entertainment videos and 12%
wanted to see more product demo videos.
Pangolin’s Art of Storytelling: Crafting Explainer
Videos That Resonate
In the heart of the digital jungle, where messages often get lost in the dense
canopy of information, Pangolin’s unique approach to explainer videos
emerges as a beacon of clarity and engagement.
With a keen eye for storytelling and a passion for visual simplicity, Pangolin
navigates the complex terrain of tech communication, transforming it into an
enchanting narrative journey.

5. The Craft of Distillation
Pangolin begins with the essence of distillation, turning the murky waters of
complex messages into the crystal-clear elixir of understanding. This process
involves:
 Deep Diving into the Core Message: Identifying the heart of what
needs to be communicated, stripping away the superfluous to focus on
the essential
 Sculpting the Narrative: Like master storytellers, Pangolin weaves a
narrative that guides viewers through the message, ensuring each step
is clear, logical, and engaging
Painting with a Palette of Clarity
Visual clarity isn’t just an objective for Pangolin; it’s a canvas of endless
possibilities.
Through:
 Vivid Animation and Imagery: Each frame is crafted to not only
captivate but also illuminate, using visuals that speak louder than words
 Harmony of Colors and Text: Color schemes and typography are
chosen for their ability to enhance comprehension and retain viewer
attention, making the complex feel simple
Engaging the Audience
The final stroke in Pangolin’s masterpiece is engaging the viewer, turning
passive watchers into active participants. This is achieved by:
 Interactive Storytelling: Inviting viewers to see themselves within the
story, making the journey personal and the message stick
 Emotional Resonance: Crafting moments that resonate on an
emotional level, ensuring the message is not just understood but felt

6. At Pangolin, explainer videos are more than just a means of communication;
they are an art form that bridges worlds, turning the intricate into the
accessible, the complex into the captivating.
Through a blend of storytelling, visual artistry, and interactive engagement,
Pangolin lights the way through the digital jungle, guiding viewers to clarity
and beyond.
The Cost-Effective Nature of Explainer Videos
In the vibrant ecosystem of digital communication, explainer videos stand out
not just as beacons of clarity but as pillars of cost-efficiency. When weighed
against the traditional methods of tech education and support, these dynamic
tools offer a compelling narrative of value, both immediate and enduring.
A Tale of Two Investments
Traditional Tech Education
Often a labyrinth of manuals, lengthy documents, and time-consuming
workshops, traditional methods demand significant resources—not just in
their creation but in the ongoing investment of time from both educators and
learners. The initial costs are just the tip of the iceberg, as updates and
personal inquiries add layers of ongoing expenditure.
Explainer Videos
Enter the hero of our story. With a one-time investment, explainer videos
distill complex information into digestible, engaging narratives. They stand
ready to be played, paused, and replayed, offering consistent, scalable learning
without the need for continuous financial input.
The Long-Term Treasury
 Improved Understanding: By breaking down barriers to
comprehension, explainer videos enhance learner retention, turning
viewers into knowledgeable advocates of the technology

7.  Reduced Support Costs: Every question answered by an explainer
video is a query saved from the support queue, freeing up resources and
reducing operational costs
 Increased Product Adoption: Clarity breeds confidence. With a deeper
understanding of the product, users are more likely to embrace and
advocate for it, driving adoption and fostering loyalty
In the grand calculus of communication, explainer videos emerge as a wise
investment. They not only optimize the initial outlay for tech education but
also sow the seeds for long-term benefits that traditional methods struggle to
match.
Through the lens of cost-effectiveness, explainer videos illuminate a path to
not just saving, but also to creating value, guiding users and businesses alike
towards a brighter, more informed future.
Shattering Myths: Explainer Videos as Catalysts for
Change
In the digital realm, where innovation moves at lightning speed,
misconceptions about technology can cloud the true potential of
groundbreaking products. Explainer videos emerge as powerful tools, not just
for education but as beacons that dispel the shadows of doubt, challenging
and reshaping preconceived notions about tech complexity.
Strategies to Illuminate Minds
Simplifying the Complex
At their core, explainer videos excel in breaking down sophisticated tech
concepts into digestible, easy-to-understand pieces. By demystifying
technology, they replace intimidation with familiarity, transforming “too
complex” into “I get it now.”
Visual Metaphors & Analogies

8. Through creative storytelling, explainer videos employ relatable metaphors
and analogies, bridging the gap between the unfamiliar and the known. This
approach not only enhances understanding but also makes the technology
approachable and engaging.
Show, Don’t Just Tell
Demonstrating technology in action within explainer videos allows viewers to
see firsthand how complex systems work in simple, practical terms. This
visual evidence dispels myths about inaccessibility or irrelevance.
Explainer videos are more than just informational content; they are the
torchbearers in the journey of technological enlightenment. By challenging
misconceptions and highlighting the true essence of products, they clear the
fog of doubt, guiding users to a clearer understanding and appreciation of tech
innovations. In doing so, they don’t just change minds; they open them.
Leading Out of the Forest
As we emerge from the dense foliage of technological complexity, the journey
reveals a clear path illuminated by the guiding light of explainer videos. These
powerful narratives have shown their transformative ability to demystify
technology for audiences at every level of understanding, turning bewildering
tech landscapes into navigable terrain.

9. For tech companies, marketing teams, and content creators, the message is
unequivocal: adopt explainer videos not just as an adjunct but as a
cornerstone of your communication strategy. In an era where clarity and
engagement are paramount, these videos stand as your beacon, ensuring your
message not only reaches but resonates with your audience, bridging gaps in
understanding and fostering a deeper connection with your products.
The time to harness the power of explainer videos is now. They offer more
than simplification; they provide a platform for storytelling, engagement, and
enlightenment, transforming the complex into the comprehensible. We invite
you to explore the potential of explainer videos to revolutionize your
communication efforts. Reach out to Pangolin, step into the light, and let us
guide you through the creation of narratives that illuminate, engage, and
inform. Together, let’s clear the path forward, leading out of the forest of
complexity and into the clarity of understanding.