CaseStudy on how #Differentiation makes a difference, wins loyalty and compels one to pay a premium with willingness...because, we want "better" to represent us !!

1. Why I liked #eTravelSmart?
Discounting is #ShortTerm”…ValueAddition is #LongTerm
#KiranVarri

2. v
Next 3 pickup points…if u
missed urs
Best Visual : Ur seat
Communication : see ur
reward points grow…
attraction to repurchase

3. The copies of reservation :
here…
Just in case u need to call

4. …Ur travel Insurance detail
Set your “customized
Reminder”…a first…
…another 2 firsts…
Cancellation Detail…so u r informed n
don’t feel cheated…in case

5. Ur Insurance policy
entitlement….communication
Time left to complete the
booking…helps…
U don’t have a promotion
code? Try this…