Cocktail culture has shaken up bars the world over, with professionals and consumers showing different levels of interest, engagement and maturity, yet some countries haven’t embraced the mixology trend yet. Why is that? Why do some cocktail cultures develop faster than the light speed, leapfrogging directly from "no mixology culture" to "best in the world" without having to go through the previous lengthy evolution, and why some don’t, haven’t taken off yet or maybe never will? Why did France's modern cocktail culture only start developing in the last 5 years, decades after London and New York? What factors helped Australia go from not having a mixed drinks culture at all to being world-level in less than a decade? How do you explain that English-speaking countries have been the first to welcome the craft of cocktail, while South Europe, most of Asia and Africa seem to be still dragging their feet? Is there such a thing as globalization or is this a country-by-country scenario?  Why can’t you get a good cocktail in some countries? Through the specific examples of France, Australia and Eastern Europe, we’ll delve into the macroeconomic factors, history, liquor laws, consumption habits, geographical facts, gentrification, online connection, food trends, daring individuals, etc… of cocktail cultures that can be categorized as mature and emerging. With the benchmark of mature markets such as the U.S. and the U.K., we will decrypt the main reasons why Paris has finally become the new cocktail mecca, why Czech and Slovakian bartenders have been this past decade’s leaders in the cocktail renaissance in Europe, how a change in city laws enabled the growth of cocktail bars in Sydney.

1. 1P age
Presented by Audrey Fort, The Rooster Factory LLC
Why do cocktail cultures
develop – or don’t?

2. 2P age
Owner, Barber Shop,
Sydney
MIKEY ENRIGHT
Co-Owner, The Rooster
Factory, New York
AUDREY FORT
Owner, A La Française, Paris
STEPHENMARTINGlobal Brand Ambassador
Becherovka / Co-Owner,
Starling Bar, Shanghai
GEORGESNEMEC

3. 3P age
WHY DO COCKTAIL CULTURES DEVELOP –
OR DON’T
#cocktailcultures
#TOTC2016
@audreyfort @georgesnemec
@mikeyenright @stephenmartin @totc
@audreyfort @georgesnemec
@mikeyenright @stephenmartin @totc
Rate this seminar on Tales 2016 app!

4. 4P age
HISTORY

5. 5P age
History
WOMEN’S EMANCIPATION COLD WARPROHIBITION
@audreyfort @georgesnemec @mikeyenright @stephenmartin #cocktailcultures #TOTC2016

6. 6P age
History
WW2 PACIFIC WARCOMMUNISM
@audreyfort @georgesnemec @mikeyenright @stephenmartin #cocktailcultures #TOTC2016

7. 7P age
CULTURE

8. 8P age
Culture
POPULATION
DISTINGUED PERSONALITY /
TRADITIONS
LANGUAGE
@audreyfort @georgesnemec @mikeyenright @stephenmartin #cocktailcultures #TOTC2016

9. 9P age
Culture
DRINKING HABITS MOVIES, RADIO, MUSICFOOD & WINE
@audreyfort @georgesnemec @mikeyenright @stephenmartin #cocktailcultures #TOTC2016

10. 10P age
GEOGRAPHY

11. 11P age
Geography
ACCESS TO RAW MATERIAL,
FRESH INGREDIENTS
TOURISMLOCATION
@audreyfort @georgesnemec @mikeyenright @stephenmartin #cocktailcultures #TOTC2016

12. 12P age
MACRO-ECONOMICS

13. 13P age
Macro-economics
SUBURBANIZATION WORLDWIDE EVENTSECONOMIC GROWTH / RECESSION
@audreyfort @georgesnemec @mikeyenright @stephenmartin #cocktailcultures #TOTC2016

14. 14P age
POLITICS
& REGULATIONS

15. 15P age
Politics & regulations
LIQUOR / BAR LAWS
EUROPEAN UNION /
COMMONWEALTH
PROTECTIONISM
@audreyfort @georgesnemec @mikeyenright @stephenmartin #cocktailcultures #TOTC2016

16. 16P age
TECHNOLOGIES

17. 17P age
Technologies
ACCESS TO INFORMATION,
INTERNET, SOCIAL MEDIA
CULINARY INVENTIONSGLOBALISATION, TRAVEL
@audreyfort @georgesnemec @mikeyenright @stephenmartin #cocktailcultures #TOTC2016

18. 18P age
DRINKS INDUSTRY

19. 19P age
Drinks industry
BAR SHOWS SPECIALIZED PRESS, BOOKSDARING PEOPLE
@audreyfort @georgesnemec @mikeyenright @stephenmartin #cocktailcultures #TOTC2016

20. 20P age
Drinks industry
BRANDS INFLUENCE,
COCKTAIL COMPETITIONS
HIGH-END / CRAFT SPIRITSSODA FOUNTAIN / ICE TRADE
@audreyfort @georgesnemec @mikeyenright @stephenmartin #cocktailcultures #TOTC2016

21. 21P age
THANK
YOU!
AUDREY FORT
THE ROOSTER FACTORY
EMAIL: AUDREY@THEROOSTERFACTORY.COM
PHONE: +1 (917) 485-1173
WWW.THEROOSTERFACTORY.COM
WHY DO COCKTAIL CULTURES DEVELOP – OR DON’T
#cocktailcultures
#TOTC2016
@audreyfort @georgesnemec
@mikeyenright @stephenmartin
@totc
Rate this seminar on Tales 2016 app
.

22. 22P age
Why do cocktail cultures
develop – or don’t?
Presented by Audrey Fort, The Rooster Factory LLC