Zune Media Player main menu…. Being social is now a medium….but it’s different from other media, because it’s also a way that ideas about media are transmitted….Facebook’s idea of “user generated programming”. .....with Social Media, is the Message also the Medium? In other words, is the act of being social now like the act of singing, or acting or painting? Can someone be better at it? i.e., more friends, more influence, GO TO TRUCAST DEMO…..better reputation?
TruCast Case Study - "Engaging with social media is not an option for marketers today—it's an imperative…using Visible Technologies' TruCast platform, we're able to create social media marketing programs that actively engage customers in a dialogue with one another, and then track and measure the effectiveness of these programs to drive sales and build brand value." Marty Collins, Microsoft Group Marketing Manager, Windows Interactive and Digital Marketing Product & Market Research Marketers Advertisers Public Relations Customer Service Human Resources Enterprise Investor Relations
Social Media ROI – Case Study Microsoft <ul><li>Higher registration % than any other campaign channel. </li></ul><ul><li>Outperformed Paid Search by 2.5x . </li></ul><ul><li>Simultaneous PR and advertising win. </li></ul><ul><li>Overall increase in positive sentiment, increase in brand equity, greater event visibility and exposure to non-search users. </li></ul><ul><li>Volumes rose 200%+ around launch events, and settled more positive than original positions. </li></ul>Sentiment before, during and after Joint Launch Events