If the Medium is the Message….
Is Social Media Just Another Medium?
How do I find the Right Influencers in Online Communities?
DIRECTV Social Media Sources
Social Media Sources by Vertical  Pharmaceutical Brand Major Food Brand Kids Movies
Network Maps reveal critical sites  for message propagation.
 
Generate creative insight from the cloud…
TruCast Case Study -  "Engaging with social media is not an option for marketers today—it's an imperative…using Visib...
Social Media ROI – Case Study Microsoft  <ul><li>Higher registration % than any other campaign channel. </li></ul><ul><li>...
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Social Meda Measurement by Visible Technologies

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Gravity Summit: Social Media Measurement by Visible Technologies. SEE what the ROI and impact of your social media activity is.

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  • Zune Media Player main menu…. Being social is now a medium….but it’s different from other media, because it’s also a way that ideas about media are transmitted….Facebook’s idea of “user generated programming”. .....with Social Media, is the Message also the Medium? In other words, is the act of being social now like the act of singing, or acting or painting? Can someone be better at it? i.e., more friends, more influence, GO TO TRUCAST DEMO…..better reputation?
  • Social Meda Measurement by Visible Technologies

    1. 1. If the Medium is the Message….
    2. 2. Is Social Media Just Another Medium?
    3. 3. How do I find the Right Influencers in Online Communities?
    4. 4. DIRECTV Social Media Sources
    5. 5. Social Media Sources by Vertical Pharmaceutical Brand Major Food Brand Kids Movies
    6. 6. Network Maps reveal critical sites for message propagation.
    7. 8. Generate creative insight from the cloud…
    8. 9. TruCast Case Study - &quot;Engaging with social media is not an option for marketers today—it's an imperative…using Visible Technologies' TruCast platform, we're able to create social media marketing programs that actively engage customers in a dialogue with one another, and then track and measure the effectiveness of these programs to drive sales and build brand value.&quot; Marty Collins, Microsoft Group Marketing Manager, Windows Interactive and Digital Marketing Product & Market Research Marketers Advertisers Public Relations Customer Service Human Resources Enterprise Investor Relations
    9. 10. Social Media ROI – Case Study Microsoft <ul><li>Higher registration % than any other campaign channel. </li></ul><ul><li>Outperformed Paid Search by 2.5x . </li></ul><ul><li>Simultaneous PR and advertising win. </li></ul><ul><li>Overall increase in positive sentiment, increase in brand equity, greater event visibility and exposure to non-search users. </li></ul><ul><li>Volumes rose 200%+ around launch events, and settled more positive than original positions. </li></ul>Sentiment before, during and after Joint Launch Events

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