Downloaded 33 times
More Related Content
Similar to Who's up nxt at branded content event
Who's up nxt at branded content event
- 3. Updated 3rd editionwith Gen Z chapter OUT March 2016
- 4.
- 5.
- 6.
- 7.
- 13. NXTGen has astrong influence on food, holidays, technologies, TV… NL To what extent do you have an influence on your parents regarding the following? NXTGEN (GENY & GENZ) 0% 10% 20% 30% 40% 50% 60% 70% The food that is consumed at home Their holiday destinations The technologies they adopt The television programmes and films they watch The grocery stores they visit The products / services they buy The cities they visit Their environmental behaviour The bars, restaurants, museums, etc. they visit The banks they are with The political choices they make The clothes they wear The doctors they visit The music they listen to The shoes they buy The brands they like / prefer
- 18. (snap)Chatting is thenew popcorn. Baby Boomer Gen X Gen Y Gen Z To what extent do you do the following activities while watching TV? 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% Use social media Chat or text with friends Check or answer emails Surf the Internet Play games
- 20. Most popular wordin texting ?
- 28.
- 42. I want itall, and I want it NOW Why do you watch movies on your laptop/smartphone/game console/tablet? It allows me to watch shows that are not out yet Baby Boomer Gen X Gen Y Gen Z 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Babyboomer Gen X Gen Y Gen Z
- 45.
- 47.
- 55. For Gen Zgender equality is the norm Baby Boomer Gen X Gen Y Gen Z Men and women are both equal It’s in the nature of women to stay home to raise a family 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% To what extent do you agree with the following statements? (top 2)
- 67.
- 72. Health problems, globalwarming (climate & nature) and 3rd world ! If you were a world leader, which issues would you tackle first? (top 3) Baby Boomer Gen X Gen Y Gen Z 0% 10% 20% 30% 40% 50% 60% 70% Terrorism Economic crisis, unemployment Health problems and virus outbreaks Racism / Radicalism Global warming / Climate change -natural disasters Immigration -politic and economic refugees Food waste Underdevelopment in third world countries Water pollution
- 77.
- 88.
- 95.
- 97.
- 98.
- 101.
- 104. I am SNAPPY Iam DREAMING OF A BETTER WORLD I am MAKING IT
- 105. Ephemeral & live Iam SNAPPY I am DREAMING OF A BETTER WORLD I am MAKING IT The age of impatience Blurred gender Act don’t tell The ME-conomy Perfectly imperfect Phygital
- 106. I am SNAPPY Iam DREAMING OF A BETTER WORLD I am MAKING IT Content brands: Frequency, Media & FORMATS Macro-Do brands: MESSAGE POINT OF VIEW Micro-Me brands: ENGAGEMENT EXECUTION & TONE OF VOICE
- 108. @Joeri_InSites I #coolbrands joerivandenbergh www.howcoolbrandsstayhot.com co-founderInSites Consulting NXTGen Xpert & marketing author currently in his most attractive years ever ever Joeri Van den Bergh – GEN X