This document provides demographic information about the target audience for the song "I'm Moving On" by J. McReynolds and Mali Music. The target audience includes Americans ages 18-35 who are African, Hispanic, Latin or White, have an income between $15k-$120k, and have personalities described as church kids who are extroverted and laid back with a great sense of humor. They enjoy having music surround them and have lifestyles that are working or middle class from high school through professional careers.