To identify the target audience for your artist, you may want to consider factors such as their age, gender, geographic location, interests, and values. You can also look at their existing fanbase and analyze the demographics and psychographics of their followers. When selecting markets, you may want to consider the location of your artist's existing fanbase, as well as potential new audiences in areas where their genre is popular or where there is a strong music scene. Other factors to consider may include the size and popularity of the venue, the demographics of the local population, and the availability of media coverage. As you have chosen Dubai as your geographic market, you may want to consider the student population. As well as the surrounding community. You may also want to research the music scene in each location and consider the genre of your artist to ensure that it is a good fit for the audience. Overall, understanding your artist's values, genre, and fanbase is crucial in identifying the target audience and selecting the appropriate destination. Exposure to a large and diverse audience: College campuses are typically filled with students from various backgrounds, interests, and cultures. This can provide an excellent opportunity for a young hip hop duo to perform in front of a large and diverse audience and gain exposure to new fans. Opportunities for collaboration and networking: Colleges often have a vibrant music scene, with student-run radio stations, music clubs, and organizations. This can provide opportunities for a hip hop duo and other indie artists to collaborate with other artists and network with industry professionals. Overall, targeting college campuses can be a smart strategy for a young hip hop duo looking to gain exposure, attract new fans, and network with industry professionals.

1. Macroeconomics –
Movie Location
Dubai
By: Samantha Correa, Mary Hoard, Dawann Jones,
Destiny Winfield

2. Hook
 I’ll have to say when
someone describes Dubai I
instantly think UNIQUE!
Dubai is one of the most
wonderful cities in the
world. For those with an
untreatable case of
wanderlust, this city is a
dream. Envision any scene
of your movie.
DUBAI IS SOMETHING SPECIAL…
EXPLORE THE WONDER!
Dubai’s historic sights, futuristic architecture, desert safari and
out-of-this-world attractions, will meet ANY script location!

3. Geography

4. Climate
 Dubai lies directly within the Arabian Desert. Weather
can be extreme during the summer months (May to
October), with interior temperatures reaching 120 F and
coastal temperatures slightly lower but combined with
high humidity. Pleasant weather prevails during the rest
of the year, with temperatures between 68 and 95 F.
Annual rainfall varies from an average of 1.7 in. in Abu
Dhabi but with great variations from year to year.
Sandstorms occur frequently and are associated with
both the shamal, a powerful wind from the north or west.
Dubai has two distinct seasons – winter and summer.
Summer in Dubai begins around the last week of April
and ends around the first week of October. This period is
characterized by extremely hot weather, hot winds and
high humidity.

5. Government Structure

6. Currency
 The U.S. dollar is the currency
most used in international
transactions. Several countries
use the U.S. dollar as their official
currency, and many others allow it
to be used in a de facto capacity.
It's known locally as
a buck or greenback.
1 USD = 3.67 AED

7. GDP
$421.14 billion US dollars in 2019

8. Per Capita GDP
$4,028.96 US dollars in 2020

9. Wealth
Distribution in
the Population
 The top 1% of Emiratis constitute about 22.8%
of total income in the UAE, while the bottom
50% of Emiratis make up only 5.8%. As far
wealth, the top 1% of individuals in the UAE
hold more than 50% of the entire country’s
wealth.

10. Enemies or Terrorism
Terrorism has decreased to 0% in 2019 from 0.05% in 2018.

11. Labor Force
Employment increased by 2% year-on-year in the 1st quarter of 2020.

12. Inflation Rate
 Inflation went down to 2.50%
in December of 2021 from
2.58% in November

13. Infrastructure

14. Main Exports
 Exports decreased to
1,003,000 AED million
in 2020 from 1,160,200
AED million in 2019

15. Main Imports
 Imports decreased to 774,100
AED million in 2020 from
856,900 AED million in 2019

16. Population
Demographics
Dubai’s prominent language is Arabic and English
but has contrasting vernacular depending on
locality. Also due to the high Asian population in
Dubai, Hindi, Bengali, Mandarin, Urdu,
Malayalam, Tagalog, Tamil, and Farsi are highly
used as well.
Dubai’s prominent religion is Islam with
acceptance of other faiths/religions as long as Islam
culture is respected, and Arabic state/emirate laws
are followed.

17. Film Regulations
According to the Dubai Film and TV Commission:
 “The Company shall only be permitted to film in the specified areas and for the
specified time periods as approved by DFTC.
 The Company and crew shall take all necessary precautions and measures
with regard to general safety and security during filming.
 Any international crew will be permitted to arrive on site pursuant to approval
of the script and issuance of filming permit by DFTC.
 All international crew must have valid work or business visas in order to be
involved in the filming.
 All international companies shall appoint a Company with a valid UAE
production trade license to conduct the filming. The UAE-licensed production
Company shall procure work or business visas for all crew who will be
involved in the filming. DFTC will not directly issue filming permits to any
international companies.
 The Company shall not film in restricted areas including (without limitation)
government departments, ministries, royal palaces, military outposts and
refineries.
Private Locations
 An NOC is required from location owners before filming in any private
location.
Insurance (optional)
 The Company shall maintain insurance for all crew, equipment, locations and
workmen’s compensation.

18. Film Regulations
 The Company shall comply with all applicable laws, rules and regulations of the Emirate of
Dubai and the United Arab Emirates, as applicable in Dubai.
 A breach by the Company of any of the terms and conditions on the permit application form
shall result in the immediate termination of the filming permit by DFTC without any prior
notice of any kind or court order. DFTC shall not be liable to the Company for any costs
and/or losses due to a cancellation of the permit at any stage during or after the process.
DFTC reserves all other rights and remedies available to it under the law.
 DFTC shall not be liable to the Company for any costs and/or losses due to arrival of
production-related crew in Dubai prior or after filming dates as specified in the filming
permit.
 The Company shall indemnify any and all third parties against any losses or damages caused
to any person or property (including loss or damage to any person or property of DFTC and its
owners) whether arising before, during or after filming and shall indemnify DFTC and its
owners against any claims or other liabilities that may arise as a result of any actions of the
Company, DFTC granting the filming permit to the Company and/or any breach of the terms
and conditions of the permit application form.
 DFTC shall be entitled to cancel a filming permit or reject a script without any prior notice or
reasons provided to the Company.”
Also, ArabNews (2021) stated “The UAE Media Regulatory Office has announced that new
movies will be released in cinemas without any censorship. The decision means that adult and
explicit content will not be cut from film content” (para. 1 and para. 2).

19. Film Regulations
 Filming of local/native women is strictly disallowed unless given verbal and written permission/consent. Most film agencies engage in
contracts with Dubai-based modeling agencies to put women in abaya.
 Filming of alcohol consumption, distribution, marketing, production, etc., is disallowed unless a permit is acquired.
 No negative related imagery will be allowed and/or portrayed to defame the Islam religion and/or Arabic community.
****Fun Facts:
 Dancing, loud music, and sexually suggestive gestures/language are not allowed in public.
 Travelers should be aware of Ramadan (if traveling during the holy month) and the guidelines followed by Islam during that time.
 Unmarried couples should not stay in the same hotel room.
 Public displays of affection are not permitted in public.

20. COVID
Restrictions
Due to 85 percent of the population being vaccinated, as of February
26th 2022, all passengers traveling to Dubai from any country must
fulfill one of the following:
•Show valid proof of Covid-19 vaccination that was approved by the
World Health Organization and/or the United Arabs Emirates.
•Show a valid negative Covid-19 test that was issued and
administered by an approved health service provider within 48
hours of traveling.
•Show a valid medical document that proves recovery from Covid-19.
Passengers must have recovered from Covid-19 at least 30 days
prior to departure to Dubai.
Note: If requested, by airline personnel or law enforcement, passengers
must undergo Covid-19 PCR Testing on arrival in Dubai and self-
quarantine until a negative result is presented and established.

21. Transportation
 Based on our google search, it will take
an estimate of $805 per individual (not
including carry-on bag charges, food,
drinks, visas, passports, etc) on a
round trip from Orlando, Florida to
Dubai. Passports are required to travel
to the United Arab Emirates with 6
months of validity and one empty page
for entry stamp. Tourist visas are not
required for travelers staying under 30
days. Also, the United Arab Emirates
is currently under a Level 3 Travel
Advisory due to ongoing threats of
missile and/or drone attacks as of April
25th 2022.

22.  We feel that Dubai has a melting pot of traditions
that are overlooked and not displayed in an
effective way to give more insight into the beautiful
culture that provides a rich economy of the UAE.
With the UAE giving more leeway with the
morality perimeters of filming, we feel we can
construct a worthwhile film that all economic
backgrounds can enjoy.
Wrap Up

23. References
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