The document provides an overview of Whole Foods Market (WFM) including its history, leadership, financial performance, strategies and news. It discusses that WFM was founded in 1980 in Austin, Texas and overcame an initial flood. The author chose WFM due to its mission and values including sustainability. WFM's leadership capped executive pay and the CEO reduced his salary. Recent strategies include expanding to 1,000 stores including 35 in Canada and offering loans to farmers.