As VP product I've managed Product Managers and UX/UI designers. Many times conflicts arise and with it blaming and finger pointing. Who owns the product? Product Managers? UX designers? The CEO? Everyone? Depends?

2. WHY IS THIS A
QUESTION?

3. BECAUSE I’VE HEARD IT
TOO MANY TIMES.

4. And it usually
Sounded like this -

6. Designers don’t
understand the big
picture!
PM’s say
the darndest things...

7. PM’s say
the darndest things...
Designers don’t
measure anything!

8. PM’s say
the darndest things...
Designers don’t
understand what
customers want/need!

9. PM’s just want us to
design what they
want
Designers
say
the darndest things...

10. Designers
say
the darndest things...
Designers don’t have
authority with R&D. They are
sent to PM’s for decisions.

11. Only PM’s get kudos in
the company
Designers
say
the darndest things...

12. POSSIBLE
ANSWERS...

13. PRODUCT MANAGERS
They are measured by it!

14. UX/UI DESIGNERS
UX is everything .
Ev erything is UX .

15. CEO
Product Owner.
# 1 Authori ty.

16. EVERYONE
Rolling responsibil i ty
through production
pipeline.

17. DEPENDS
On company & team structure
Small teams: Ev eryone owns it
Big teams: Defined Roles

18. LET’S VOTE
O N T H E A N S W E R

19. Stuck in the middle...
Product
Design
Product
Strategy
Business
Strategy
Tech
Product
Manager
UX
BUSINESS
TECH

20. S o w h o m a k e s t h e
FINAL DECISION?

21. I say… it’s not the answers.
Stop asking the question.

22. It’s all about your
EGO.
Your professional
EGO.
But still your
EGO.

23. Instead: Be inclusive
planning executing launching Analyzing
Include designers
when
01.
Work together, not next to each other.
02.
Regular offsites for PM’s and designers.
03.
Lunch & learn’s.
04.

24. Instead: PM’s communicate all
business aspects
Share & explain company’s
main KPIs.
01.
The reasoning behind the
vision and mission.
02.
Where does product and
design fit in.
03.
Designers should use data
themselves.
04.
Schedule meetings to review product & design issues
through business perspectives.
Ignore the “we have too many meetings” argument.

25. To sum it up:
Stop asking who
should own the
product
 Be more inclusive;
 Designers should be more engaged and
data-driven.
 Communicate all product aspects:
► Business goals / KPI’s / strategy
► Analytical data
► User intent
► Market research
 Feedback touch points must happen in multiple stages of
planning/production
How can YOU help improve collaboration, where you work, starting today?
LEA GOLDBERGER * LEA.INNOVATECH@GMAIL.COM * 054-4972-887