The document summarizes a group presentation on international advertising and sales. It includes an agenda with introductions by Minh, Hiba, and John on Pepsi and Coca-Cola's branding in India and Vietnam. Minh introduces the assignment's learning outcomes on international brand management, advertising campaigns, creative briefs, effectiveness evaluation, and cultural influences. Hiba analyzes Pepsi's standing out qualities, successful advertising, and customer satisfaction in India. John examines Coca-Cola's advertising strategy and standing out qualities in India. The document also reviews the Vietnam beverage market, FCB matrix, advertising campaigns for Coke and Pepsi in Vietnam, and Pepsi Blue's introduction. It concludes with a market comparison of India

1. Friday, March 10tth 2017
MN7048WI – INTERNATIONAL ADVERTISING AND SALES
Module Tutor
Professor Nancy Sowho
Hiba, John, and Minh
Team No.1
Group Presentation

2. AGENDA
2
The Introduction
The Body
The Conclusion
Hiba Presentation
John Presentation
Minh Presentation

3. 1. The Introduction – The Assignment Purpose - MINH
3
Five learning outcomes:
1. Demonstrate a systematic understanding of the key concepts and
models of international brand management.
2. Critically analyse and evaluate the key elements of what makes an
international advertising campaign.
3. Understand and synthesise the challenges involved in the development
of strategic creative briefs.
4. Demonstrate a critical understanding of current approaches to
evaluating advertising effectiveness.
5. Critically analyse and evaluate the impact of cultural influences on the
creation of international advertising and branding.

4. 1. The Introduction – The 02 Brands Analyzed - MINH
4
201
6

5. 1. The Introduction – The 02 Brands Analyzed - MINH
5

6. 2.1. PEPSI IN INDIA MARKET (HIBA)
6

7. 2.1. WHAT MAKES PEPSI (INDIA) STAND OUT?
7
• BUBBLINESS
• FIZZ
• IRREPRESSIBIL
ITY
• CONVEYS THE
YOUTH TO STAY
OPTIMISTIC
(PRESSURE-FREE)

8. 2.1. PEPSI (INDIA) – SUCCESSFUL ADVERTISING
8

9. 2.1. PEPSI (INDIA) – SATISFYING THE CUSTOMERS
9
URBAN
DEMAND
REDUCING THE
SUGAR
CONTENT

10. 2.2. COCA-COCA IN INDIA MARKET (JOHN)
10

11. 2.2. COCA-COCA INDIA – ADVERTISING STRATEGY
11

12. 2.2. WHAT MAKES COCA-COCA INDIA STAND OUT?
12
• Strong Ad Media
and Strategic Use
of Social Network
• Availability of
Product Choice
• Reachability and
Ease Access to
Products

13. 2.3. VIETNAM BEVERAGE MARKET (2016)
13

14. 2.3. FCB MATRIX
14

15. 2.3. COCA-COLA IN VIETNAM – AD CAMPAIGNS
15
Taste The Feeling
Re-energize The
Feeling
For a New Start of
Feeling

16. 2.3. PEPSI IN VIETNAM – AD CAMPAIGNS
16
Home Dinner with
Pepsi
Family Reunion with
Pepsi
Spring to All Houses

17. 2.3. PEPSI BLUE IN VIETNAM
17

18. 2.3. PEPSI BLUE IN VIETNAM
18

19. 2.4. INDIA AND VIETNAM MARKET COMPARISONS
19

20. 3. Conclusion – Group Assessment
20
INTERNATIONAL
BRANDING
INSIGHTS
INTERNATIONAL
ADVERTISING
INSIGHTS

21. GROUP PRESENTATION
21