Esra Keskin Pehlivanlar is a Retail Performance and Planning Specialist at OMV Petrol Ofisi, where she has worked since 2011. She was selected as a Young Talent at OMV and has diverse retail experience. Her responsibilities include forecasting, strategic planning, market share analysis, competitor benchmarking, and analyzing key performance indicators to control budgets and monthly performance.

1. Who is Esra Keskin Pehlivanlar
 03/06/1988, Married
 Management - Bogazici University (2006-2011 Istanbul)
 Turkey 252. Student in Uni. Exam
 Selected as Young Talent in OMV
 Erasmus-Exchange at Jonkoping University (2010-Sweden)
 Scuba Diver (4 years).
 Oil painter (8 years)
Esra Keskin Pehlivanlar
OMV Petrol Ofisi (2011 October - Ongoing)
Retail Performance and Planning Specialist

2. Main Responsibilities and Post Experience
Retail Performance and Planning Specialist (26 Oct 2011 - Ongoing )
 Young Talent – OMV Worldwide – One of 40 Future Talents
 Working in Energy Market Leader
 Forecasting&Strategic Planning
 Market Share Analysis & Gain
 Competitor Benchmarks
How I can contribute
 Diverse retail experience and a good overall understanding of the retail business
 Analytical and creative skills and experience.
 Attention to detail while demonstrating ability to think broadly
Future expectations
 Willingness to have diiferent notions marketing and finance related, abroad experience to understand deeply
different markets and people
 Completing performance and planning fundamentals via a strong strategic marketing experience in a strong
market and team
 Budget Control and Follow Up
 Monthly Performance Control
 Weekly Report - Turkey
 Eergize Budgets & Cost Control
 LFL, Sell Out, ATP, Closed Stations
Analysis
 Retail Planning Focal
 Retail/ BOD/ CEO presentations
 KPI follow up and Control