Who are your competitors and how you can manage better your marketing investments ?
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This document discusses using the Echo tool to analyze competitors in real time to optimize search engine advertising strategies. It provides examples of analyzing competitors in different categories - retail competitors who rely on stores and promotions, a retail pureplayer under pressure from promotions, and marketplace competitors with constant pressure from their large offerings. Analyzing smaller competitors who react strongly to larger players is also discussed. The goal is to understand competitors' strategies and rules to better target customers and optimize costs and objectives.
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Target and Walmart are both large retail stores, but Target focuses more on supply chain profit margins. While Walmart is about 20 times the size of Target in terms of revenue, Target achieves higher profit margins through its supply chain management. Target also has a stronger social media presence than Walmart, with more followers and higher customer engagement on platforms like Instagram.
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Appendix C Sample Marketing Plan C 1Copyrigh.docx
Appendix C Sample Marketing Plan C 1
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APPENDIX C Sample Marketing Plan
This sample marketing plan
for a hypothetical company
illustrates how the marketing
planning process described in
Chapter 2 might be implement-
ed. If you are asked to create a
marketing plan, this model may
be a helpful guide, along with
the concepts in Chapter 2.
The Environmental Analysis
presents information
regarding the organization’s cur-
rent situation with respect to the
marketing environment, the cur-
rent target market(s), and the
firm’s current marketing objec-
tives and performance.
This section of the environ-
mental analysis considers
relevant external environmental
forces such as competitive, eco-
nomic, political, legal and regula-
tory, technological, and sociocul-
tural forces.
The Executive Summary,
one of the most frequently
read components of a marketing
plan, is a synopsis of the market-
ing plan. Although it does not
provide detailed information, it
does present an overview of the
plan so readers can identify key
issues pertaining to their roles in
the planning and implementa-
tion processes. Although this is
the first section in a marketing
plan, it is usually written last.
1
2
3
Star Software, Inc.
Marketing Plan
I. EXECUTIVE SUMMARY
Star Software, Inc., is a small, family-owned corporation in the first year of a transi-
tion from first-generation to second-generation leadership. Star Software sells
custom-made calendar programs and related items to about 400 businesses, which
use the software mainly for promotion. Star’s 18 employees face scheduling chal-
lenges, as Star’s business is highly seasonal, with its greatest demand during
October, November, and December. In other months, the equipment and staff are
sometimes idle. A major challenge facing Star Software is how to increase profits
and make better use of its resources during the off-season.
An evaluation of the company’s internal strengths and weaknesses and external
opportunities and threats served as the foundation for this strategic analysis and
marketing plan. The plan focuses on the company’s growth strategy, suggesting
ways in which it can build on existing customer relationships, and on the develop-
ment of new products and/or services targeted to specific customer niches. Since
Star Software markets a product used primarily as a promotional tool by its clients,
it currently is considered a business-to-business marketer.
II. ENVIRONMENTAL ANALYSIS
Founded as a commercial printing company, Star Software, Inc., has evolved into a
marketer of high-quality, custom-made calendar software and related business-to-
business specialty items. In the mid-1960s, Bob McLemore purchased the company
and, through his full-time commitment, turned it i.
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Recommended
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E-Commerce In US-Social Media Campaigns
The document discusses top social media campaigns for three leading e-commerce companies in the United States. It shows that Amazon has the largest fanbase on Facebook and Twitter with over 33 million followers. Amazon's #AmazonPrime campaign generated the most buzz in the last 30 days with over 8,000 posts. Walmart has the second largest social media following, while eBay's #eBayFashion campaign was the least discussed but still utilizes daily promotions to engage its brand's followers. The document also provides an overview of social media analytics company Simplify360 and its service offerings for social marketing, customer service, and analytics.
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Target and Walmart are both large retail stores, but Target focuses more on supply chain profit margins. While Walmart is about 20 times the size of Target in terms of revenue, Target achieves higher profit margins through its supply chain management. Target also has a stronger social media presence than Walmart, with more followers and higher customer engagement on platforms like Instagram.
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Appendix C Sample Marketing Plan C 1Copyrigh.docx
Appendix C Sample Marketing Plan C 1
C
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p
y
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A
ll
r
ig
h
ts
r
es
er
v
ed
.
C 1
C
o
p
y
ri
gh
t
©
H
o
u
gh
to
n
M
if
fl
in
C
o
m
p
an
y.
A
ll
r
ig
h
ts
r
es
er
v
ed
.
1
APPENDIX C Sample Marketing Plan
This sample marketing plan
for a hypothetical company
illustrates how the marketing
planning process described in
Chapter 2 might be implement-
ed. If you are asked to create a
marketing plan, this model may
be a helpful guide, along with
the concepts in Chapter 2.
The Environmental Analysis
presents information
regarding the organization’s cur-
rent situation with respect to the
marketing environment, the cur-
rent target market(s), and the
firm’s current marketing objec-
tives and performance.
This section of the environ-
mental analysis considers
relevant external environmental
forces such as competitive, eco-
nomic, political, legal and regula-
tory, technological, and sociocul-
tural forces.
The Executive Summary,
one of the most frequently
read components of a marketing
plan, is a synopsis of the market-
ing plan. Although it does not
provide detailed information, it
does present an overview of the
plan so readers can identify key
issues pertaining to their roles in
the planning and implementa-
tion processes. Although this is
the first section in a marketing
plan, it is usually written last.
1
2
3
Star Software, Inc.
Marketing Plan
I. EXECUTIVE SUMMARY
Star Software, Inc., is a small, family-owned corporation in the first year of a transi-
tion from first-generation to second-generation leadership. Star Software sells
custom-made calendar programs and related items to about 400 businesses, which
use the software mainly for promotion. Star’s 18 employees face scheduling chal-
lenges, as Star’s business is highly seasonal, with its greatest demand during
October, November, and December. In other months, the equipment and staff are
sometimes idle. A major challenge facing Star Software is how to increase profits
and make better use of its resources during the off-season.
An evaluation of the company’s internal strengths and weaknesses and external
opportunities and threats served as the foundation for this strategic analysis and
marketing plan. The plan focuses on the company’s growth strategy, suggesting
ways in which it can build on existing customer relationships, and on the develop-
ment of new products and/or services targeted to specific customer niches. Since
Star Software markets a product used primarily as a promotional tool by its clients,
it currently is considered a business-to-business marketer.
II. ENVIRONMENTAL ANALYSIS
Founded as a commercial printing company, Star Software, Inc., has evolved into a
marketer of high-quality, custom-made calendar software and related business-to-
business specialty items. In the mid-1960s, Bob McLemore purchased the company
and, through his full-time commitment, turned it i.
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This document discusses how Accenture has developed proprietary econometric modeling techniques to determine the incremental sales impact of each component of an automaker's marketing mix. By analyzing over 150 companies, Accenture has found on average 14% of marketing budgets are ineffectively spent. Accenture piloted this approach with an automaker in South America and was able to determine which factors like advertising, pricing incentives, and product innovations most directly drove sales. This allows automakers to optimize their marketing spending. Accenture argues their approach provides a scientific, data-driven method to improve automotive marketing performance.
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This document discusses how Accenture has developed proprietary econometric modeling techniques to determine the incremental sales impact of each component of an automaker's marketing mix. By analyzing over 150 companies, Accenture has found on average 14% of marketing budgets are ineffectively spent. Accenture piloted this approach with an automaker in South America and was able to determine which factors like advertising, pricing incentives, and product innovations most directly drove sales. This allows automakers to optimize their marketing spending. Accenture argues their approach provides a scientific, data-driven method to improve marketing ROI compared to traditional subjective methods.
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What Software is Used in Marketing in 2024.
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一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
一比一原版澳洲纽卡斯尔大学毕业证（UoN学位证）如何办理
原件一模一样【微信：WP101A】【澳洲纽卡斯尔大学毕业证（UoN学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Compitive analysis on Noise pvt Ltd.pptx
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
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How to Generate Add to Calendar Link using Cal.et
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一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
TMU毕业证假文凭【微信95270640】（多伦多都会大学毕业证成绩单本科学历）Q微信95270640(补办TMU学位文凭证书)多伦多都会大学留信网学历认证怎么办理多伦多都会大学毕业证成绩单精仿本科学位证书硕士文凭证书认证Seneca College diplomaoffer,Transcript办理硕士学位证书造假多伦多都会大学假文凭学位证书制作TMU本科毕业证书硕士学位证书精仿多伦多都会大学学历认证成绩单修改制作，办理真实认证、留信认证、使馆公证、购买成绩单，购买假文凭，购买假学位证，制造假国外大学文凭、毕业公证、毕业证明书、录取通知书、Offer、在读证明、雅思托福成绩单、假文凭、假毕业证、请假条、国际驾照、网上存档可查！
1:1完美还原海外各大学毕业材料上的工艺：水印阴影底纹钢印LOGO烫金烫银LOGO烫金烫银复合重叠。文字图案浮雕激光镭射紫外荧光温感复印防伪。
可办理以下真实多伦多都会大学存档留学生信息存档认证：
1多伦多都会大学真实留信网认证（网上可查永久存档无风险百分百成功入库）；
2真实教育部认证（留服）等一切高仿或者真实可查认证服务（暂时不可办理）；
3购买英美真实学籍（不用正常就读直接出学历）；
4英美一年硕士保毕业证项目（保录取学校挂名不用正常就读保毕业）
留学本科/硕士毕业证书成绩单制作流程：
1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：我们有专业老师帮你查询多伦多都会大学多伦多都会大学毕业证学位证）；
2开始安排制作多伦多都会大学毕业证成绩单电子图；
3多伦多都会大学毕业证成绩单电子版做好以后发送给您确认；
4多伦多都会大学毕业证成绩单电子版您确认信息无误之后安排制作成品；
5多伦多都会大学成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）
— — — — — — — — — — — 《文凭顾问Q/微：95270640》大街小巷人潮涌动山娃一路张望一路惊叹他发现城里的桥居然层层叠叠扭来扭去桥下没水却有着水一般的车水马龙山娃惊诧于城里的公交车那么大那么美不用买票乖乖地掷下二枚硬币空调享受还能坐着看电视呢屡经辗转山娃终于跟着父亲到家了山娃没想到父亲城里的家会如此寒碜更没料到父亲的城里竟有如此简陋的鬼地方父亲的家在高楼最底屋最下面很矮很黑是很不显眼的地下室父亲的家安在别人脚底下须绕过高楼旁边的垃圾堆下八个台阶才到父亲将
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Who are your competitors and how you can manage better your marketing investments ?
- 1. ECHO BY MAITRICKS CASE STUDY SAAS TOOLS - ECHO Who are your competitors? What are they doing on search engines? How to integrate these data into your SEA strategy? INCREASE YOUR MARKET SHARE BY ANALYZING YOUR COMPETITORS’ ACTIONS IN REAL TIME by MAITRICKS
- 2. RETAIL COMPETITORS - HEAD-ON COMPETITION COMPETITIVE ANALYSIS Competitor n°1 - Retail + network The advertiser relies on its network stores and makes little use of the promotional effect. It maximizes its visibility on the first day of sales and follows the trends of the period. It does not reduce its pressure before Christmas thanks to Click & Collect. This competitor relies on Black Friday to launch the year-end period. Competitor n°2 - Retail pureplayer The advertiser is under constant pressure because of its sales model based on promotion. Black Friday is a strong day but the advertiser does not show an aggressive strategy on this day. This pure player cannot guarantee delivery at the Christmas tree and sees its share of impression diminish as Christmas approaches. Echo allows you to identify the strategy of your competitors in order to better invest according to their performance. Competitor n°1 Competitor n°2 Behind you In front of you Present without You STUDY OF THE RESULTS
- 3. MARKETPLACE COMPETITORS - THE HYBRIDE ACTORS Behind you In front of you Present without You Competitor n°1 Competitor n°2 Marketplace In front of the traditional actors, the marketplace shows a constant pressure explained by the extent of its offer and its economic model. Thanks to Echo you understand the rules that govern your competitors and you can analyze their evolution to optimize your CPCs and objectives. The «promotion» model is not conducive to excessive competition on the CPCs. The reduction of its pressure upstream of the sales and up to D+2 is explained by the free natural traffic which does not require a significant investment. STUDY OF THE RESULTSCOMPETITIVE ANALYSIS
- 4. THE OUTSIDERS Behind you In front of you Present without You Echo allows you to analyse smaller competitors that impact your cost per click at less competitive times. Competitor n°1 Competitor n°2 Competitor n°3 A smaller share of votes than the top competitors but which reacts very strongly to the volatility of the more powerful players (period between Christmas and New Year’s Day). A budget that seems capped and that does not allow to follow the top 3 in periode de push. COMPETITIVE ANALYSIS STUDY OF THE RESULTS
- 5. Julien Marsaud CEO +33 (0)6 48 76 66 28 julien@maitricks.com by MAITRICKS - JEREMY MASSEBIEAU - MEDIA & RETAIL MARKETING DIRECTOR «In a highly competitive context, using Echo allows us to better understand the challenges of our market to identify trends and adapt our digital marketing strategy by taking into account all the indicators at our disposal. Echo allows us to be as close as possible to our market data by feeding our teams on a daily basis and facilitating our decision-making».