Who are CMOs?
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The document discusses the results of research into the demographics of Chief Marketing Officers (CMOs) at large US companies: - 81% of CMOs are female, compared to only 4% of CEOs. - The average age of CMOs is between 35-54. - Over half of CMOs have a Master's degree, while 30% have a Bachelor's. - The average CMO salary is $1.5 million, though it reaches $4.8 million at the largest firms. CMO pay has increased 8.1% since 2007.
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Who are CMOs?
- 1. CHIEF MARKETING WHOARE OFFICERS? Today’s business megatrends of social media, mobile, big data, content generation, cloud technology and others are transforming and challenging the entire C level suite like no other time in history. But there’s no other position that these trends have impacted more than the CHIEF MARKETING OFFICER. In such a dynamic environment, it’s imperative to understand WHO today’s CMO’s are. Based on recently conducted research by Job Search Intelligence of more than 22,000 CMO’s in US private sector companies with more than 1000 employees, the results of which were provided exclusively to CMO.com. 81% 19% of CMOs are female of CMOs are male Only 4% of CEOs are women. 96% of all CEOs are male. 16-24 25-34 35-44 45-54 55+ CMO AGES 0% 4% 34% 39% 23% ETHNICITY EDUCATION High School AA Masters Some College Bachelors Doctorate 54% 30% 3% 2% 9% 2% WHITEAFRICAN AMERICAN ASIANHISPANIC 1% 1% 6% 91% MARITAL STATUS Married Divorced Not Married 12% 12% 71% $$ INCOME Average CMO-level pay increase since 2007 Average CMO-level executive pay in 2012 $1.5M 8.1% The average CEO salary in 2012 was $9,700,000 The average CMO-level pay at 10 of the largest firms in 2012 was $4,800,000 TOP GEOGRAPHIC LOCATIONS 1-2% 2-4% 4-6% MOST LEASTCMOs CMOs The length of a CMO’s stay at a company has nearly DOUBLED IN 6 YEARS. The average home value for a CMO is $686,773 4x the value of the average home. TENURE HOUSING 23.6 23.2 28.4 42 45 2004 2006 2008 2010 2012 CMO Tenure (Months) SOURCES Job Search Intelligence, LLC Patents pending. All rights reserved. http://www.jobsearchintelligence.com/ http://www.forbes.com/sites/carolinehoward/2012/08/22/introducing-the-new-class-of-female-ceos/ http://adage.com/article/cmo-strategy/cmos-snag-average-1-5-million-a-year/129932/ http://adage.com/article/cmo-interviews/keeping-time-cmo-tenure-doubled/241294 http://www.huffingtonpost.com/2013/05/22/ceo-pay-2012_n_3319508.html http://www.statisticbrain.com/home-sales-average-price/