SlideShare a Scribd company logo
www.rkale.com
WHITEPAPERS? NAH.
VIDEOS? YAH!
www.rkale.com
WHAT IS YOUR
STORY?
www.rkale.com
IS THIS YOU?
www.rkale.com
ARE YOU THINKING
THIS CORRECTLY?
www.rkale.com
WIIFM - WHAT’S IN IT FOR ME?
SMALL TASK: CHECK YOUR
WEBSITES!!!
www.rkale.com
YOU HAVE A FEW OPTIONS TO
ACHIEVE THE MARKET CAP
www.rkale.com
VIDEOS
www.rkale.com
VIDEOS ARE LITERALLY
EVERYWHERE
www.rkale.com
BEST ICOS OF 2017*
LEOCoin – 700 million (Still running)
Hdaq – 256 million
Tezos – 230.5 million
Filecoin – 205 million
Sirin Labs – 157.8 million
* https://medium.com/ico-crypto-news/the-most-successful-icos-of-2017-3f071bf26a48
www.rkale.com
VIDEO STATISTICS
90% of shoppers found
watching a video helpful
when making a buying
decision (ComScore).
90%
Businesses using video grow
company revenue 49%
faster year-over-year than
organizations without. —
Aberdeen
49%
Video on a landing page
can increase conversions
by 80% or more. —Visually
Companies using video enjoy
41% more web traffic from
search than non-video users.
—Aberdeen
41%80%
www.rkale.com
VIDEO STATISTICS
An estimated 84 percent
of communications will be
visual by 2018 (WebDam)
84%
An estimated 79 percent
of internet traffic will be
video content by 2018
(WebDam)
79%
By adding an explainer
video to your website you
may boost conversions by
as much as 300%
(Forrester Research)
88% of visitors stay on a
site longer when video
is prominent (Mist media).
300% 88%
www.rkale.com
BEHAVIORAL LEAD
JOURNEY
www.rkale.com
PROCESS
Step 1: Questionnaire/Research
for the script
On screen title - in one sentence what this video is about
Problem (pushes emotional buttons of the prospect)
Introduction
Solution (displays a solution and possibilities to targeted
audience)
Social proof
Call to action
www.rkale.com
PROCESS
Step 2: Storyboard
www.rkale.com
PROCESS
Step 3: Voice Over
www.rkale.com
PROCESS
Step 4: Music and Animation
www.rkale.com
VIDEO EXAMPLE
www.rkale.com
MY QUESTION(S)
TO YOU
www.rkale.com
MY INVITATION
www.rkale.com
OFFER
Normal price for Video funnel
(Overview Video and the detailed video)
with 2 videos is $15,000
Just till end of day today it’s
$10,000
www.rkale.com
HOW TO GET STARTED
Please come
to Stand 13 on
Floor 2
www.rkale.com
QUESTIONS
Floor 2 , Stand 13
contact@rkale.com
www.rkale.com

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