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Lessons Learned
from 11,000
Spider Support Tickets
OLIVER BRETT, HEAD OF STRATEGY, SCREAMING FROG
Lots of Languages =
Lots of Languages
Two Languages =
Bilingual
One Language =
English
Lots of Languages =
Polylingual
Two Languages =
Bilingual
One Language =
English
Lots of Languages =
Polylingual
Two Languages =
Bilingual
One Language =
English
Lots of Languages =
Polylingual
Two Languages =
Bilingual
One Language =
English
Lots of Languages =
Polylingual
Two Languages =
Bilingual
One Language =
English
Lots of Languages =
Polylingual
Two Languages =
Bilingual
One Language =
English
http://taylortomita.com/seo-graph-portfolio/
@TVYLORTOMITV
http://taylortomita.com/seo-graph-portfolio/
@TVYLORTOMITV
http://taylortomita.com/seo-graph-portfolio/
@TVYLORTOMITV
3 Rules For Today:
1. This isn’t a sales
pitch.
2. This isn’t a
walkthrough.
https://www.screamingfrog.co.uk/seo-spider/tutorials/
https://www.screamingfrog.co.uk/seo-spider/tutorials/
3. Just ask if you
need help!
1.Was ist dein
Lieblingsfacht?
2.What is
Screaming Frog?
3.Spider
Support
4.What People
Ask Us
Part One:What isScreaming Frog?
Screaming Frog
Log File Analyser
Screaming Frog
Log File Analyser
Screaming Frog
SEO Spider
Why is it called
‘Screaming Frog’?
Screaming Frog is
built by SEOs, for
SEOs.
Screaming Frog
(usually) runs locally.
But that’s a good thing.
“The Swiss
Army Knife
of SEO”
(IT’S CUTTING EDGE…)
https://www.seerinteractive.com/blog/screaming-frog-guide/
https://www.seerinteractive.com/blog/screaming-frog-guide/
https://www.seerinteractive.com/blog/screaming-frog-guide/
https://www.seerinteractive.com/blog/screaming-frog-guide/
Screaming
Frog Can…
Timeline:
V.1(2011)-V.16(2022)
V1.0 (2011)
LAU N CH
V2.0 (2012)
Word Counts
URL Rewrites
Crawl Control
Nobigupdates
(2013/2014)
V3.0 (2015)
Tree View
Insecure Content Audits
Image Sitemaps + Enhanced XML Sitemaps
V4.0 (2015)
Google Analytics Integration
Custom Extraction
V5.0 (2015)
Webmaster Tools (Google
Search Console) integration
Better Robots.txt
Auditing/Control
http://taylortomita.com/seo-graph-portfolio/
V6.0 (2016)
JavaScript Rendering
Rendered Crawling
Crawl Indexed Sitemaps
SERP Emulator
V7.0 (2016)
Fetch and Render
Custom Robots.txt Rules
Hreflang
Web Form Authentication
V8.0 (2017)
Made it look nice(r)
More APIs
Custom Profiles
V9.0 (2018)
Database Storage
Store HTML and Rendered HTML
Better Search Functions
V10.0 (2018)
Scheduling
Visualisations
CLI (Headless Mode)
V11.0 (2019)
Structured Data- Aud it,
Valid ate and Expor t
V12.0 (2019)
Page Speed Insights API
Configurable Tabs
Custom Search
Improvements
http://taylortomita.com/seo-graph-portfolio/
V13.0 (2020)
N ear Duplicate Content
Spelling & Grammar
V14.0 (2020)
Dark M ode
Google Sheets Expor t
Cookies
V15.0 (2021)
Crawl Comparison
Change Detection
http://taylortomita.com/seo-graph-portfolio/
V16.0 (2021)
Improved JavaScript
Auto Crawl Repor ts for
Data Stud io
Translated U I
V16.0 (2021)
Improved JavaScript
Auto Crawl Repor ts for
Data Stud io
Translated U I
Lots of Updates…
V1.0 -2011- Launch
V2.0-2012- Word Counts, URL Rewrites, Crawl
Control
V3.0- 2015- Tree View, Insecure Content, Image
Sitemaps
V4.0- 2015- GA Integration, Custom Extraction
V5.0- 2015- GSC Integration, Better Robots.txt
V6.0- 2016- Rendered Crawling, Crawl Indexed
Sitemaps, SERP Emulator
V7.0- 2016- Fetch and Render, Custom Robots.txt,
hreflang, Web Form Authentication
V8.0- 2017- Made it look nice(r), More APIs,
Custom Profiles
V9.0- 2018- Database Storage, Store and Render
HTML, Better Search
V10.0- 2018- Scheduling, Visualisations,
Headless Mode
V11.0- 2019- Structured Data- Audit, Validate and
Export
Lots of Updates…
V1.0 -2011- Launch
V2.0-2012- Word Counts, URL Rewrites, Crawl
Control
V3.0- 2015- Tree View, Insecure Content, Image
Sitemaps
V4.0- 2015- GA Integration, Custom Extraction
V5.0- 2015- GSC Integration, Better Robots.txt
V6.0- 2016- Rendered Crawling, Crawl Indexed
Sitemaps, SERP Emulator
V7.0- 2016- Fetch and Render, Custom Robots.txt,
hreflang, Web Form Authentication
V8.0- 2017- Made it look nice(r), More APIs,
Custom Profiles
V9.0- 2018- Database Storage, Store and Render
HTML, Better Search
V10.0- 2018- Scheduling, Visualisations,
Headless Mode
V11.0- 2019- Structured Data- Audit, Validate and
Export
Lots of Updates…
V1.0 -2011- Launch
V2.0-2012- Word Counts, URL Rewrites, Crawl
Control
V3.0- 2015- Tree View, Insecure Content, Image
Sitemaps
V4.0- 2015- GA Integration, Custom Extraction
V5.0- 2015- GSC Integration, Better Robots.txt
V6.0- 2016- Rendered Crawling, Crawl Indexed
Sitemaps, SERP Emulator
V7.0- 2016- Fetch and Render, Custom Robots.txt,
hreflang, Web Form Authentication
V8.0- 2017- Made it look nice(r), More APIs,
Custom Profiles
V9.0- 2018- Database Storage, Store and Render
HTML, Better Search
V10.0- 2018- Scheduling, Visualisations,
Headless Mode
V11.0- 2019- Structured Data- Audit, Validate and
Export
Part Two: Spider Support
Slide about Ewa on the phone
Slide about Ewa on the phone
Ewa
Blah blah javascript blah blah
html?
Blah blah javascript blah blah
html?
What?
Spider Support
Spider Support
0.25€
48% of queries
replied to within
1 hour
http://taylortomita.com/seo-graph-portfolio/
@TVYLORTOMITV
97% within
24 hours
Slide about Ewa on the phone
0
5000
10000
15000
20000
25000
30000
35000
2015/16 2016/17 2017/18 2018/19 2019/20 2020/21 2021/22
Messages Received
Lessons Learned
from 11,000
Spider Support Tickets
OLIVER BRETT, HEAD OF STRATEGY, SCREAMING FROG
1.6
1.65
1.7
1.75
1.8
1.85
1.9
1.95
2015/16 2016/17 2017/18 2018/19 2019/20 2020/21 2021/22
Replies to Resolve
November is our busiest
month
Screaming Frog™
Log File
Analyser™!!!11!!
Screaming Frog
Log File Analyser
Screaming Frog
SEO Spider
http://taylortomita.com/seo-graph-portfolio/
@TVYLORTOMITV
Part Three: People Always Ask
Many spider support
questions
are secretly
SEO questions
People who don’t
People who like pie chats
People who
speak German
Dieser Junge auf der Bühne.
Useful Information
I looked at 108
common topics
we get asked
about
All 108 Topics
108 topics
ranked by
no. of
conversations
15% licence
15% licence
11% license
15% licence
11% license
6% crawling
Operating
Systems
25% Mac
13% Ubuntu
7% Linux
56% Windows
Search Engines
95% Google
2% Yandex
2% Yahoo
1% Bing
Functions
17% Memory
12% Storage
9% Install
6% Opening
38% Crawling
Adjusting
Your RAM
Increasing allocated
memory
Changing
Storage
Choosing the right mode
MemoryModevs
Database Storage Mode
Memory Mode:
Crawl is saved to RAM as you go
Works on older PCs
More likely to explode
If your PC shuts down… good luck
Beyond several 1,000’s you might
struggle…
Database Storage Mode:
Crawl is saved right to your SSD/HDD
You need a faster SSD ideally
Can save the crawl if your computer goes
to sleep/crashes
Can crawl millions of URLs
Modes
58% Spider Mode
32% List Mode
9% Command Line
58% Spider Mode
32% List Mode
9% Command Line 1% SERP Mode 
Technical Terms
10% User Agent
9% Redirect
14% JavaScript
7% Speed
8% Security
10% User Agent
9% Redirect
14% JavaScript
7% Speed
8% Security
2% hreflang
10% User Agent
9% Redirect
14% JavaScript
0.1% AMP
7% Speed
8% Security
2% hreflang
10% User Agent
9% Redirect
14% JavaScript
7% Speed
8% Security
2% hreflang
10% User Agent
9% Redirect
14% JavaScript
0.1% AMP
7% Speed
8% Security
2% hreflang
https://www.mediavine.com/amp-is-dead-miley-cyrus-was-only-loosely-involved/
Status Codes
404
200
301
302
500
30% 200s
22% 404s
14% 301s
11% 302s
10% 403s
4% 503s
4% 410s
3% 500s 2% 502s
200
30% 200s
22% 404s
14% 301s
11% 302s
10% 403s
4% 503s
4% 410s
3% 500s 2% 502s
36% 4XX
30% 200
25% 3XX
9% 5XX
404
Jobs
19% Custom Extraction
17%
Custom
Search
13% Large Site
2% Migration
Yes, there’s a
guide for that!
Yes, there’s a
guide for that!
Yes, there’s a
guide for that!
Content
46% Images
17% Page Title
12% Meta
Descriptions
9% Alt Text
46% Images
17% Page Title
12% Meta
Descriptions
9% Alt Text
4% Meta Keywords
<Heading Tags>
H1
H2
H3
H4
60% H1
27% H2
13% H3
APIs
48% Google
Analytics
24% Search Console
11% ahrefs
10%
PageSpeed
Insights
8% Moz
Review
PageSpeed
View stats and
opportunities to improve
We scraped all the
headlines we could…
(And you can use the Moz
API to bulk-check the
DAs of coverage.)
Other SEO Tools
28% Moz
17% SEMRush
6% DeepCrawl
4% Sistrix
4% Sitebulb
38% ahrefs
3% OnCrawl 1% Ryte
Cheeky Asks
71% Discount
26% Stickers
2% T-shirt 1% Hoodie
Slide about Ewa on the phone
Ewa
Slide about Ewa on the phone
The Fan Club
6% Chocolate
45% Beer
27% Wine
4% Whiskey
2% Gin
1% Pimms
6% Chocolate
45% Beer
27% Wine
4% Whiskey
2% Gin
1% Pimms
15% Egg
http://taylortomita.com/seo-graph-portfolio/
@OliverBrett
@ScreamingFrog Danke!

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