IMA got paid for praising Tropicana and Quaker Oats. The money paid for international travel of office bearers. Dr Ajay Kumar and Ketan Desai were involved

1. L ).,f.!1Lr! ol l,idorscrncrl (oLrflrilre!.l lndirn Ir qrs clecided thrr lvoli wiLl be sig.ed o| r Lllcr .hLr
N.1.d1.. :siocirlro,r Nrs hcld or fridNv tlrc 2611r
O((jb.r. l01rl .l j.00 l']M. rl lNlA ljors.. l.PMarg.
' -- N$' ])i'll,L |rr tiirl.riing irurniiiiirtrc pCGnr--
lr' ' KL r L N.LriL ' lrrL.i,l!rt ll
l Nl. H)rs. Nr(i(nrl l'r$tilg!! ll!!Sr].ltl1
!), S N Nl,!rN. llorv.Sccrchrv Ccr.1rl. lNlA l-1t9!19|]]SL ! ltlll"t]rtco ildia rhuLiilL Nl ' 'i.i
(lo,rtrxriic.lors I)!L.Ltd 1o spcrrL l{ 6 r. P.
r d.rNilcl drscustron ([
rhc proposrlol ]V,s Vid Nlcdix lvlcdical
of h(hrlloLilsrli.nl Nl,s P.lJsil o l|(lI Nnd N4/s l]rL,ur
ll!1r Lrl. (,,Lr)t)r.i.i t(rrt t)Llce li)t eitrL{{scnrcrL o
;i-iurrr Nl's Drh!i lfJlJ LiJ.
cr4.Mj!q.n rhLr ictrns rn,] nnlri,i.n. pr}o!a!l !r
plggyill!rylegglarr Gener!r
'r I N4 A..
lr '1. L ,. '., lr. ( l
Mirulcs of lfic IMA Slandnrg Connnittec for Prilate Ilc invited Lhe Natio.al Presidcnt, Dr AjNy Kurrr Ln
Nlcl,cxl ll rclilioncN rvrs hclrt ot I th Novc.ilc,. 2007
1 sry fcw wo s llr. Aj,r) K!nr!L co.gmrulrl..lori Llr!
!L ll44 llous.. ll' N4rrg, Ncw D.lhi ll0 001 Ihc vcrygood dLtcndrncc irr lhis sLarrding lomnirt.. nrc.tL,r!
iUlo$irg nrennr!rs wcrc prcsenr :" He said that doctors halc to face problerns lnln trN.!
Dr.,ia)- Kun r. Nalion.l Presidcnt GovL Deparlrrents conceming not only hcrlrli bul
Dr S.N.Nlisr- llony. Scclctuy (jc'lcmL lin!nce (cxamplc poss;biliry ofimposrlion olscr!icc llr
l)r L S.dlsotrD. Chtrltdn on rnedical profissionals) clc. He xde .I spccirl
Dr.l.K. Shinglr!i mcntion ol Clinical Establishment Act likcly io be
Dr VK. J! in disc|sscd by (hc Prrliamcnt and com ented lhal fo
l)r lJ ll. (jufL . (ilrlcicr singlc AcL cl rcgulale Lhc .rcdical csLrblishnrcfl
Dr lt.ji! Dhir bccause oonditurs in diffcrcnl shLes diiler lllslly end
Dr. M. B.hsubrrnrxnitn. Nien$er heallh is a Strte sub.lecl. Hc said that Dorc imporlrrit
l)L.S.K.N1u.. Nl.1il)cr issues lihc Frkc dNgs, uncqull Jisnibllior ol rnc,Licr
llr.A!ltoL Alhro. Ln!it.J collegcs in Lhe coulrt|y shoLrld be hkcn up i. crnrcsl
Itcgrcls L.c.ivcd lio.r Dr. li.C Carg, Dr. Anrilubhr rrrhcr Lhan lhinkilg aboll ) rcl like Lhc fn)!os.d
IlhNirrclruryr {.rc notcd. Clinical Eslrbllshnrenr Act
l)r l SiLhgot it. (hairrI r wel.omcd {hc IMA l hcn lhc Col)nn llcc look rLD lhc rjrcnda on. bv orN:
N.rionrl l'r.sidcn1, IloDy. Sccr0lary Clcncrrl rrd Dr. Sadasopal prcsented a l.tlcr lrom thc DC PoLice
lvlcmbcrs 10 rhc nrcclrg. Hc s.id thal as Govt. and ofTaDrilnadtr advisnrg fie Police Ofiicers, as dircclcd
public l[vc cxpeclarions fi'oln docftns so do rMA by the Supremc Courl of lndir, Lhit no acrion in Lh.
nrcn)bcrs hrc .rpcct0tiorr lionr thcm. A,rd lhis lirrn of arrcsr under secrion l0:lA. ll)C shou I Lr!
corrrnrLL.. rnecri|g rs bcinghcld ro l-orn hrear)dllnrlisc rcsorlcd t1{hou! gcuing trn opiniol tiorrL eo,rrt,LLr,rl
our rctrons 1(] the !rrions chrllcngcs and flan tbr fntrnc lurhoril} Dr Snrghvi said rhat simihr insu ucLiorrs tr e
bc$r passcd ir th. Strt. ol llatanl'rn a.d h. lnrtrrll
ll6

2. REPL O tttRII rO SH(l
r)
cl c,]o
lr[:l:l::".1:l lood rl1,d,rc,s(c fa h<, ..uco.n r,r.
'.'] j r c, do^.ri
I of p(r"j( oI r.Ji ,
plesuDptlon lhal the
oidr;,; Privarc l_ld. Ir is the
ol l4A
"i"T'-,"'
ri_,rr no ri.od prod,rcr
" l,.p ii;;;,: I lolclings prjvate
Lrd
#irffi:[k*H|or hencr rro.rL,cr b) rV
. Es
tl,l.,1;;11"1;,
l'"' ;;;',,'"ffi,flffiffiffi
" ili;iil::# Jfi
ili'l.
progr'l,irrrcs r,. :,:.',:::"13,11,
i.tro.r, ,no $i; ll "{"'= " rhe
c"nsurcr iT:'
. ., 1,1.'"if la-fc"on 'olrl i,np,nance cJJrJt:or.
nutri.ion .,nd n. ,lrh t.., .. -.. -.
pJrr L
i: yi:::r;,i: i#"*:,fi :::, iti,,,,T:T*I?i.
"o.rau," .:lt o1 nrrh,,.
H:1.Ti ilXn**l:.:: j"li,fiJ."l*Ilj:t
;Xq:; fi,'#ffiX
condltcting rvortshops or
nul1]ton. particiDnlidn i-
*1"::.
.H;:i*,J.1:"1ili::."ff ir*rirru '..,1'] -' lic Prraes rDter-alid irich inciuded
lll
nrblts throtrgh heallhr Lju.ls
^^,,-----.,'ng :chool
;L[ff;; JTiii'#l :,":l'r:":x "X;::*'T:i:%TiJ":"]"'ii,i:l:il
l 'uF .u r e anJ r',r,c.tc..
, oranJrrm n'I
nrogrdrntne.. iJre lV A rn.ler rire :ri,l .vrel
roa,.d'Fjc rr.rcDer
ro a''tuge 1'or cpens
spl",p".*,'i"'.p.;"#,ol:il.1.: n.lc-' n l:n! r'ra",',.
"..,,^i .:-,..^.'l'
^
x) fhr h^o phases ol s rci tr lelnor,rndLur
lrcre toJoriru,v w.ork are t of Understanding lvhereunder
as tbllorvs:- the parties
I'hase J: pronror< healthJ
habrts al d
Lf: iu4 a 1"" l
- rl or'gh H'dl ') Kil cl Jl
'" ,i.'i'r"'i|.",1,,:':'l:'ri nd r.r:ne or,.,r op., n,,...r,n.,
le r'dc

3. !
Working Committee Meeling of IMA ; NoveFb6r 15'16, 2OO8l liruPati' Andhra Pradesh
2OO'" Central
to, tl. a"pdL ted souls. The mmes of over 2500 kq Dr' Abbas Naiional Prcsiddrt said that
-*"ato.0"u""
depbneor lelnberswho.(n,TGqerc|or rc Lnenv
r'r rar e i. nur Po'srblc
gi;en to ihe oihce by sone members for inclusion in Agenda Pap$sl
CWC Lgcnaa. The r€quest for sending Agenda papers in advance $as
1!) To ;onirm the minutes of the 198th Meeting respond€d by the National Presidentwho promised that
oflhe Central working Committee held at perlinent points, would be send much earller from next
Nandi Hills on 13-14 October, 2007. CWC Honv Secretary Gen€ralsaid that the agenda
wouldbe on the IMAweb* H",.ll':
Theminutes ofthe lg8lhMeetingoftbeCentralworhng '"qTu:11!:
IDs and inroLm trre onicc
i@.; j:;:*"
fffi|:;: "m;l
I'iI**,,"' f"** *""*, th€ proceedings or ihe ErtES:t:
'' - "
'i;T;;::il;;i;;;i"-;
"n " Disr-xn";saia that ror clearing arr the rAs'
ir'..c.rtonrui"n o" tl" proceedings of &e le8rh elrlE$smei! wgg-'iq$$4]Lql 'At)-['rmd said
trrenousi
Meeting ofihe CWC was approvedbv '@
a@
2. To receive the rcport from National vicc WMAGen€rat Assemblv' would
informea drat
presidents -ZOOS
c. shah, Nationar senior vice
a) Dr. vinod
President
iilJi"li* r&q"r,-etL,l!r@r{?s""
.J.i" 1"[..r'a.Aiittin" 'uGI o
rne report was appreciated rrnd
House
approved bv the
ffi "
for attending variousmeering ofIMA HQs etc canbe
b) Dr. S.S.Agarwal, NationalVice President bome bv Sta'te rharthis sueeestion canbecoNidered,
The report was apprecialed and approved bv the ioill{:9:ytsrg4
House.
I cr Dr. K, Ja]tram. National Vice lrcsidenl O'gao Trrnsptanr isruc:
The report was apprecialed and approved by the
OniheorganTruffptan( i*sue. Hony Se(retaryGenenl
i House. ch ied that $ere is no quaLiieJ doctor invoh ed inhdney
d) Dr. RN. Govindarajul Nltionalvic€ Presidcnt ratker He sard thdl a Press conference has been
Tlre report as circulaled was apprecialed md orSanized aiIMAHQs onthe issue. National Presldent
approved by thc HorNe advocated fo' a both donor and rccipienl liiendlv la '
:. neport or nr.S.n. Misr4 Honv.secrctary Dr Ajay Kunur rcquesl€d tlrc office tobriryo t a Whne
Ce;eral 0n vsrious activities paper before next CwC on the issue The House nade
il" o..s.,v. Misra, Honv secretarv General a conllittec comprising of Dr Ajav Kumar' Dr' T'
discussion tookplace sadasopan and Dr' A MarthandaPillai Dr
Anirabha
;;;J";t*tt;.p-t "; workshop on Organ
on various issues.
Bhatlacharya suggested to have a
Tramplant
TA to M€nlb€rsr
Tlrc Dr. S.N. Misra. Hony Secrctarv Goleral was happv
10 announce that all the dues ofTA upto Central
Council Assault on Doctors:
me*ine held at Nagpur in Dccembd 2007 hale been Dr s N Misra appealed to all the stale branches to
.i"","i l" ,r'" oifrce. rhe uouse unilnrmouslv pursue with the respective state Go4s rcgardrllg the
the work done by the otlice Hony Assault on Doctors Acl1() be implemenledby the state
".nr-,ated
Seirerary Generat reque*ted tne hon bLe nrembers to govl on the line ofAP Act Dr'D K Sniroleinformed
ti'" ir rri"v r'ave not received the TA the house that Malrarashtra Assanblv have drafled !h€
"."i""t ."-t'-, includinq D! K Vl3]alqi4t ordrnauce a nd have be€n seff for legal op jonhelbre
]-'f,""
"n'*.
.;@ f,senrmt l,eA'embb
fmances. Mcn{rers showed thejL concem and requested to pursue
srateGovts. To pass suchordinme. In
d-theissueofsubmission oftravel documents. Hony. rherespecrive
;;.;;;;;;;;Jhro,,ned,heho,Feo:ubnxrrne r-'connecrunDrNKLrJ'P-'rdiordrDresdelr d
.r,"i"."i""i,"'r,"r.l.,b.r'dilspdrrrrori;indl'tu rionncd rhe l'"u"-ildi;r' e 5' c' orll 'na'edr-
5""",,.rr", :".u":'"*,rr"o-ni"1rrr resi.t o,rr re--,'eersrares"r'l)r'elPdrlirrl.trcarpJs"trclr
'equ6r ror froqdJgJn'dre o'lrnenbehl"rrrx elrS "n{c
lt
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4. 200 CenlraIWorking Commihee lveeting of llMA: November I5-16. 2008: Tirupati Andhra Pradesh
(d) Audited Balance Shect and Inconre & (0 Minutes of the meeting of IMA Standing
Er:penditure Acconnts for the period 1-4-2007 Committee for Blood Donation held rt Nagpur on
to 3l-3-2008 - Dr.K.K. Aggarwal, Hony, 29fb December. 2007
Finance Secretary TheMinutes rveie passed andapproved by the House.
The report was passed and approred by the House. (g) IMA Stnnding Committee for Frmily W€nare
i) IMA HeAdquarters, Building, College and (Mafern:rl & Child Healtb held on2711212007
Acad€m). ij) JIMA rnd IMA HQ Building. TheMiDutes were passed and approved bytheHouse.
Calcutta, iii) Your Health, iv) Apka Swasthya, (h) IMAStanding Conmittee forAnti
Quackery
v) INL{AKN Sinh, Institute, vi) All Projects Hony. Secretar} General suggested to tigh! the brttle at
The repori was passed and approl,ed by the House. the State ievel on the issue of prefix 'Dr'. Dr. cB.
(el Financial posilion ot ll4-A HQr.. epeciall) i'r Sing! expressed 1ns concem abouL the 3 ard a halfyear
relation to cmployees ofthe shifted Wings -Dr. medical courses in Clfiatishgarh. The Minutes were
S.N. Misra, Hony. Secretrry General passed and aptroved by the House.
The financial burden ofpayment ofs alary & other (i) IMA Standing Conmittee for LIC & M€dical
l,rrrllr' ro rhe errp oyee. or kllg lor abo e u rng5 Protection Insurance Sch€me held on lst
were detailed inCWC. It was iDfor mcd that I3-15 March,2008 at IMA HQs.
Lack would have to bc laid s,hcn these cnploye€s al
The Mrnutes were passed and approved by the House.
lX4AHQs. fhe arangcmcnt ofdrcse fnances should
C) IMA Standing Comnittee for Natioml Plan held
be considered as IMA have to bear this
'vould or lst March, 2008 at tMA HQs.
cxpcnscs & salary of thrs empLoyee working at
TheMinutes werepassed aM approved by thc House.
different station. Thls figure docs not include PF
gratuity and other benefils. (k) lMAStanding Committ€€ lbr WomRn Doctors
Wing h€ld on 1-3-2008
rD Endo^enrcnFDr,S.N.Misra. Hon!. Sccy G(nrrsl
(i) Pepsi Co India Holding (Pvt.) Ltd. TheMinutes werepasscd and approved by the Housc.
Dr Ajay Kunar replied to a query that Pepsi Co food Dr. Sarbari Dutta announccs that All lndia Woufl
Doctors Confaence wil bc held oD Novenber I -2. 2008
inKolkata.
Op tbe reconxnendatim e
8. Progress r€port ofAlllndia Medical Conference
Motl standreviewed to be held at Indor€ on 27-29 Dec€mber. 2008
(ii) D^bur India Ltd. The report was passed and alprovedby the Housc.
9. Int€rnational Meetings :
lhe VoUwds passed ard apfroedb) tleHo.rse.
7. Minutes ofVarious IMAStanding Committees:
(a) WMA Menlbership - Dr.S.N.Misra,
Hony.Secretary G€ner.
(a) IMA Strnding Committe€ for Endors€ment
Hon'ble CWC manbers appreciated fttA's uNolvement
Committee held on 26th October, 2007 at IMA
with the lnrernalional Bodies.
HQs.
10. Curr€nt strtus of Court Cases of IMA I Dr.
The Minutes Nerepassedand apprcled by the House
S.N. Misra, Honv.
Secretary General
(b) IMA Standins Conmittee for Pdvate Medical
The report was notcd by the House.
Practitioners held on llth Nov.,07 at lMAItQs.
The Minutes were passedand approved by the House.
11. Report of trlection Commission, especially
provhion ol implementrliol in cha ged scenario -
(c) ll4-{ Standing Conmitte€ for Action held on
Dr. N.K.Grovea Chief Election Conmissioncr
llth November, 2007 at IMA HQs.
D- K G-o. er . u''un. e, rlx Lhis tim(d rl c".-. h"|
Thc Min'rtes were passed and approved by the House.
would be held trough postal ballot papcrs and explained
(d) IMA Standing Conmittee for Public Relation
about the procedure to be lollowed as per amended
& Medical Ethics held on 13/12107, at IN{A HQs. a^ 611, im.
TheMrNtes werc passcd aDd approvcd by thc Housc. 12. Presentation of Constitution of IMA after
(€) IltrA Standing Conmitte€ for ESIC held on 27l incorporating the amendments passed in fhe
t2l20It1 meeting ofCertral Council held at Nagpur
The Mrnrtes were passed and approved by the House. Tl H"J'ed.re.redroq". nJu p inreJCon5riru.ions
afier ilcorporatins /deleturs all the annrdnrents till date.

5. 2006 CentralWorking Commitlee Meellng of IMA; NoveDber 15.16, 2008; Tirupati, Andhra pradesh
AcfioD Taken on the Minutes ofFSC meeting
held on 5rb Aprii, 2008, at Il{A House, New Delhi
The last FSC meeting held on 5rh April, 2008 a! regular income fto1n the lease renr since May
IMA House, New Delhi was chaired by Dr. K 2008 is being utilized for the building and other
Vijayakumar of Tamil Nadu who was elected expenditures including electricity and salary of
unanimously as lhe Chairman ior that FSC the building staff etc.
meeting, in absence ofDr.Indedit Ray who had
sent regrets. National President, Dr M Abbas
All the tluee shiftcd wings namely IMAAMS,
IX4-{CGP and IMAAXN S inha Institute have bccn
had also graced the meeting and welcomed the
provided the loan of Rs.5 lacs. each after
Hon'ble members of the FSC and thanked the
pledging the respective FDs. The interest ofthe
omce bearers of IMA HQs fur l,aking efforis
FDs shall be adjusted in the loan amount at the
to bdng the lean financial position back to rails.
bank level itself
I welcome the Finance Couxnittee, Chaimaq
Dr. lndrajrt Ray for Chairing rhis FSC meetrng
IMA HQs. sent IMA employees to Patna for
establishing the AKN Sinha Institute and rhey
and thank God for providing him a better health.
are back after training the persormel there. The
I also welcome all the Hon'ble members who
respective wings have been again reminders
have come liom dilTerenl pldLes lo tive lher
considered opinion regarding the financial
aboLl lhe decisron or'rhe Flnan.c Slandints
Commitfee/Central Council to make ellods to
position.
generate their own funds for their working and
T can say with satisf'action that with the help of hopetullt they are doing so. IMA HQs. seeks
previons National ?resident, DrA.jay Kumar and the advice of the FSC to utilize the inlerest of
the guidance of the National Prcsident, Dr M RBI Bond lo repay rhc lorn of rhe resfecrrvc
Abbas, the IMA HQs of6ce bearers and the staf wings so ihat the interest amount is rcduced and
havebeen able to workout stmtegies to improve iD due course oftime the interest generated liom
the fnancial position which I am going to present the FDs nlay be used for day-to-day expenditure
to you in this FSC meeting. of the differcnt wings.
Three members committee formed by the
National President to invesligate thc leprosy
project issue and go into the details ol
investigations in that relation had submitted its
report disqualirying the allegalions. The same
report was submilted to the Court of Chief
Commissioner tbr Persons with Disabilities. The
You Health and Apka Swasthya shall be given
Court also disposed oflthc natter and found no
the projects as and when recejved by
IMA HQs..
ineBularity as per the all€gations.
The Committee headed by Dr.N.K-crover ro go
As per lhe decision ol rhe hsl FS.C.
MeelinB
into the details oi the revision of fie pay ofthe
JIMA, Your Health and Apka Swasthya werc
IMA employees is being submitted for fuither
requested lo send the FDs to IMA HQs. and
deiiberations.
despite rcpeated reminders no FDs have been
received so fhr fiom an)'where.
Dr.Rai infomed about the FDs made out ot' Dr. K.K.Aggarwal Dr. S.N.Misra
retundable securily of Rs.22 lacs ftomM/S C.K. Hony. Finance Secretary Hony. SecrctaryGeneral
Associates nanaging the Convention Hal1s. The
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6. Page 3 of 5
1{1nr1)d : Q,u51v&5) - Ll rG
I(v r,oQloli Xoo9
{Ll a t'l
loin! ttcti, thittgs we credtecl a polato chip butiness, an agro fbotprint,
hnught ilt lac(tl t elevance thrttugh launclt ol Kurkure. O ttr core is grot' ng :ely but it's tine to
Jt a' tltt next (:L 're of gtotrlh.
.1li,t1 is rery big dnd fast growing categaries - sall) sn/r:cks dnd hiscLtilt we
tryit1g to bridge t)a
ttttt to be.1u.rt like Kirt kttre vas in ihe sweet tpot between sveel and sal+' -lt's al''a d baked snLrcli'
.ro it t pttri .l tlte contitutott. lI/e would rathet credte a calegary verstts referencing
ottrselves ta ane
.,.1,t.
l he Jirods ald bereruges business hus been i tegtuted now - so h'N mucll 'lo foods
contribute
kr retenues! Huve yttu bee dblc to lereruge lhut? What perce tage of Pepsi India's revenucs
tonte tr,ttn the nou-CSD &tegotitt:' Also' lou don't see l to have leteruged the gteat PePsi
',,,,,,,
riitil,,;; ,, u"t,ir" 1i,r Tropi'cand' ll lt.tt's tlte str.tas vith the joint rentwe Nith H LtL fot Lbton!
,:i;,i;yiix'i"lJ;|ilfl,,i",i'""lJ,ii|i,$.i'"iitxfBererages
':onttibute 33-35 Per (:ent al the businers the tesl Non CSDs conrriburc
i,.#['il"''ii'iii,'ii"i;,:|,l;ii"',i,
lustr:si grort'ingiui(,i itt tlte cotrntry tatlay,
an.lis lhe mdrket ledder among the 1a0per.cent good
'ii,,r)'tiu
n'irot'. i nn urerall focus is category b]' cdtegoD), so 1'e dan't want la go tao vide
too quiclc
ll'e loti t be rcallv leverLtging the opporluniy lhere
ical cletailing.
Tharc's not uch prcsence oJ the Liptotr HUL venture?
Ifc,|tl:hasen]lotlortjl])lpuplhat'It4non-prcnisebfand.lrlea].egainglaevaludtehdsedollather
htlrurrlsti"r-) tis porfulio eipansion as to tltal's the right tine to get into iced ten as v'ell
aonsu rcrs h. 'en't tuken to that category2
.|.hJe'salatoflalenlpotenliallhekeyishd|taunlock'The]fic]ianco.Sunler'sperceptianaftea
1,,,, i"",, trot tio ora inat is ane barriet ancl it cerlainl! can be
a&lressed but then it's not rtorling
,,,rrri,,l lln re ,,urkirc on lhal but there are sa mdn! apponunities in lhe marketplace
cnd re lirst
and t'e1'
tlrtnt to ntaxinise thi potential afour current Portblio Nhich is rery comprehensive
Lfhen Pepsi enlered htdia there Nere sonte conditions in exports - thdl i hoN
you stafted trork
u,, ion uin, ord tut"t potatoes dnd oranges where does all this stund now? Arc lou still
t,nrkhg t'ith Punjab funters on this?
-
('hulhL: Lfe h. ,e a |en, pov,erJul agri autreuch Programme, ane of the ldrgest in lhe
coutlfD' tight
partnerships
Itr,rr. trith as rtutt), as :i,OtlO.fir*ei n's a,iven by our snackt business but there are
dn incligenaus
on other.[r.ttts. indcke dr^)e potaLa antl other crops. lf/ith-focus anjui.ce.t, re wdnt
sultlth t:haitt hr frttiL
at
At p.ltt al alu'i itiLllii,e tith the PLlnjab governle l' we have apened the.largest autdoar nursert-
thltjltorotl.,,ith :,A0(l different planti and 32 rarieties o.f citrus ftom Brazil, Floricla
Punjabitanth(
(nr l(nilutle Lts Flariii su,,i're hoping it can l)e In(lia's Fl.)rida! There are tridl craPs gahg an
lya re explat itg wple antl a cctuple of other tLtits lao Our iniliatire ties in h)ith lhc campanl
s
which nettns
,r,to,,o)rro,rriiiin ugentlu PepiiCo India rill be positiNe water bdlance' this lcar'
,t;, ir.riti gr-nror" iore water lhan all tltrtt its beverages cansume in Indil Bath LonterNi g lnd
,:", 1 .'1,,,,g li v,e have r'educed ','tater consunptiall lo a lhird aJ'Nhal it ttj'.s f,e tears
ago and

7. Pepsico ent6rs into non-commercial dealwith IMA
7 I'Iay. 2008 0620 hrc ls'f. Ratna BhLrshai INI'i
GURGAON: ln what is a global first across all Pepsioo markets, doctors will soon begin
endorsing Tropicana purejuices and Quaker Oats in lndia.
Pepsico's snack foods arm Fritolay lndia has tied up with the lndian Medical Association (llVlA)
to promote both products. lt's a shift of sorts as it comes from a company that's synonymous with
celebrity endorsements.
This will also be the flrst time that lhe IMA will endorse food and beve€ge products. ln the past,
the med'cal body which represents over 1,75,000 doctors in the country, has endorsed Reckift
Benckiseds Dettol soap, Procter & Gamble's Pampers diapers, and Eureka Forbes' water
purifiers.
An MoU between Pepsioo and IMA has already been signed and the endorsement deal has been
inked for a period of three Years.
This is in line with Pepsico's global chief lndra Nooyi's vision to dramatically increase the health
focus of the company to thwart attacks from NGOS that often accuse the two cola giants for
peddling sugary drinks and salty snacks.
Lining up a product portfolio that fitthe health and wellness trend improves the image oflhe
company in the eyes of both consumers and investors
He added that any changes in the ingredients of both products would imply that IMA's
endorsement gets nullified.
Representativas of the two parties said the deal was non-commercia!, and that Pepsico would
help ll4A in sponsoring events and other public forums, and so on
I
The two ad agencies on Tropicana and Quaker have begun working on the new scripts. While
Tropicana is handled by JWT, the Quaker account is with anotherWPP agency Fortune
Communications.
Said JWT'S managing partner Rohit Ohri: "The sc pt is under production and should be ready in
two weeks time." He declined to divulge details ofthe ad script but said thatthe medical
association would be the main message ofthe communication
Pepsico's decision to use doctors instead of celebrities to endorse Tropicana and Quaker is
beino seen not onlv as a move to establish a foothold in the health and wellness wave, bui also to
edge-past competiiors. ln the pure juices category, for example, the home-grown Dabur Real is
ahead of Tropicana.

8. The breakfast cereals market, where Quaker is positioned, is still small but growing rapidly with
Kellogg, Hindustan Unilever and Nestle directly competing with Quaker oats
Aoart flom the advertistnq, the llVlA association will also be communicated through labels on
iiooicana ana Quaker p;ckaqing Both are'good foryou'products in PePsico's portfolio llvlA s
Dr kumar added that the associatron's latest endoasement could set the tone for other foods
companies also wanting a similar endorsement'
ln addition, the llvlA will be involved in another Pepsioo programme called Get Active' which
promoting Physical activity among
involves associating with 80 schoois in Delhi and Mumbaiand
schoolchildren.

9. May 08,2008
Indian docs endorse O.J' and oatmeal
Bv Sarah Amquist
Pensico maneuvered markeh[g gemus this week by convincing the Indian Medical
.*iutroo to erdorse the health benefits of Tropicana fruitjuice and Quaker Oats for
three years.
Now- wh€n lndians reach for these products, they'll see a stamp of approval ftom the
MA. In tum, Pepsi will sponsor IMA events and forurns This so-called noncommercia!
deal is the first of its kind globally.
India's
The Indian Ntedical Association, an organization with 175'000 members, is
for the
eourvalent to the American Medical Association lt has r€ceived harsh criticism
deal. The ,1 l,z. of lndia ran opposing uewpoinlc thursda) on the endorsement
'
corporation ov€r its vals when i1
"The IMA carnot be seen to be favowing any o(Ie
comes to benefits that flow from a healthy diet"' the opposing editorial states'
ln the IMA's defensa, a columnist wrote, "Brard promotions ofhealth'r produ'lts ofa
corooration Lrke PewrCO - that's mo.e ofa'cola company - will helt it diversiry i1s
publia health "
operations in boltstti areas that enhamre, Bther than compromise'
Did Pepsi ghostw te that?
Ten vears aso. the American Medical Association had to backfack on an agreJrng4-to
,- responded with 4,^, Tn^ Al?fArc
medical supplies after its members -^^-^-,{-;.,;1L furv The AMA'S
"na6i63-*tiurn
violation of,an -old rule against causedEFt
sm reslgn
Among tke many vocal members agai.ist the- endorsemenl was DL4So1qB4I94q
former editor of the New and J ne. "ln m rt rs
thiis associdoilui!-tself of all deals that involGEdorsement of or
i[ifi-particularhealth-re ed Droducts and services the
and the
"The recent trend toward the commercialization ofthe US health care system
growmg threat ofcorpoEtized managed care to th€ autonomy ofdoctors," he contin
ing inued,
made it cians to follow this firndamental that
p.ofessional o to patienls.
$eir finalqial interests should not influence
The Indian Medical Association may be struggling for fundi[g, bu' endorsing
Pepsi
products creates and obvious conflict of interest. India has a rapidly growrng obesiry

10. isn't
nroblem. and rates of diabetes are sharply increasing' Juice has lots of sugar and
ii*uu, n treattttv option, but certainly soda and potato chips aren't (Pepsi o$'ns Frito-
Lay,'*ho'e chip" can be found on 'helves in een lhe remolest lndian illages)
Being reliant on Pepsi for funding undoubtedly will make the IMA hesitate belbre
other public
rnuti'"g a""fututiooi ugainst the c;nsumption of soda or potato chips, or any
health;tatement that could hurt Pepsi's bottom line'
Pharma figured out that trick lolg ago
May 8, 2008 in Phvsicians, Sarah Amouist I Permalink
Comments
Medical Associations should refrain from promoling commercial p'oducts even
ifthey
are healthv or olher$ise or even iTlheJ were branded
irl" vouchsafefor the company's continued adherence to whal is
".;#fm;;;ner
ce.tifiedo,theu'sociationhasmeanstomonitorarldassufethequalityoftheproductto
G conso-"r. tt"ses are th€ jobs of Standards Institutions in respecttve countries where
these branded Products are sold.
Posted by: k mwthy I May 10, 2008 8:59:21 PM

11. ,dia eNews - Get the latest news from India Page 1of 2
lndia gNefs . news at rts best!
Dodors defends iu-lce brand e NGO slams it
The Indian Medical Association (IMA) wednesday defended its decision ta endarse Pepsico's brand of lruit
iuice, saying peopte will avoicl aerated drinks if they .onsume it, but the director of the centre far science and
Environment (CSE) Sunita Narain saic! it was 'very wrong' to endo6e a particular brand-
From coqc5!o!!Le.!!ts in Delhi.IdEJ-!8v20!&5--:3!PU - (www.indiaenews.com)
The tndian tvledical Association (IM) Welhg9Cgyjlgfended its decision to endorse Pepsico's brand ol fruit
juice, say,ng people will avoid aerated drinks if they consume it, but the director of the centre for science and
Environment (CSE) Sunita Narain said it was 'very wrong' to endorse a particular brand
pepsico,s India affiliate has entered into a three-year deal with the li4A under which the association that
represents 176,000 doctors is endorsing the Tropicana brand of fruit j!ices and Quaker oats
But tle added that Pepsico sponsorc several health initiatives of the IN4A.
sources at II4A however said that for the endorsement the medical body received Rs.5 million, which will go
into their general fund.
,If peopte will take pure juice then they will not take drinks like Pepsi, f4irinda or coca cola. we are also
saying that those suffering from diabetes and kidney problems should consume them only after consulting
their doctors,' Kumar told IANS on phone from Patna
It was during his tenure that the endorsment was given a go-ahead
ii was cleared by the scientific committee, national
He said the It"lA agreed to endorse the product after
working committee and the national central council of the IMA, an organisttloir that has 1.50o bran.hes in the
country and 176,000 members
'lt was very wrong for the II4A to make the endorsement.' Narain told IANS
A senior IMA official who did not wish to be identified said here: 'A doglglgjlggl:jll!3!949lthe
IMA ag a body can do it. We have earlier also endorsed other brands like Eureka Forbes for which we received
Rs-30 million.'
Eureka Forbes makes water pLlrifiers.
'lust like cricketers and Bollywood stars endorse a product, we also do the same,'the source told IANS
http://www.indiaenews.com/print/?id:1 1 6460 6t412008

12. .rdia eNews - Get the latest news ftom India Page 2 of2
The association has also endorsed Dettol, an antiseptic, and Disprin, a painkiller.
Kumar held: 'It is not a question of rnoney; we aare for the health of the people.'
'Is it a crime for a doctor to tell people about good health? These producG have scientifically proven health
benefits. We are not favourjng Royal Challenge or IYacDonald (alcohol brands) like what is happening in
cricket.'
But Narain called the endorsement an 'advertisinq trick'.
The same company, Pepsi, was 'fighting the establishment of standards in the soft drinK industrv', she said.
A few years ago, CSE had charged that pesticide residues had been found in soft drinks made by Pepsi and
Coca Cola, a charge denied by both companies. The furore caused by the charge led the Indian government to
start the framing of staBdards for bottled drinks.
'If I have to watch a I'd rather watch (film star) Aamir Khan than some doctor. At least I
Pepsi advertisement,
know why he is modelling, snd he's definitely better looking.'
(@ IANS)
Read more ae httor//www.india€news,com/business/2OO8O5O7/11-6,45!itl[
O Copyright 2004 India eNews (www.indiaenews.com). All Rights Reserued.
httDi//www.indiaenews.contDrint?id- 1 1 6460 6t4trooR

13. IMA lo endorse PepslCo s food producrs
the lndian Medical Association (ima)
will now endorse PepsiCo's Tropicana
fruit juices and its breakfast cereal
ouaker Oats-the first time in the world that a medical association will
"partnership for health the
en-aorse a tooOlroOuct-f erming it a
;ffi;b:G*Ety-seneral s N Misra' said although the company had
noi o"io aon"v iot the endorsement' PepsiCo may sponsor the
.t.J"i"tion a *ntoences and meetings for three years the agreement
o.iioO. fufuOl" t"port" said the company paid the association Rs 50'00'000
ioi tne oe"f. Public interest groups say the move may set a trend in
endorsing such products, which is illegal and unethical
€i"iJiiborn ioii'r, rdtet rnu
jma has becomo a money-mghjglglyigt
The move has been severely crilicized. "The
people'i;d{tlb1ltgb and
,.iEUffi-#
i" ilii"niii" lmaoe or ooct;s Thev should be encourasing
rs sellrno me ooctur>
"r
-ad6rahrc< in<ia'.l ol lendrno I weisr-'t to co!reGa!p:9:q!ga-!9!:.liB;9etrgrr
"iro.mahdther.
;iffihiruvananlhapuEm soman has worked
on unethical marketing practises ofthe food industry in lndia
"f imaw€nted to endo6e
i-'i,"i*"jf'"u have given a blanket endorsement to alllruiijuices and noijust 10
.i. 'J.*nu. 'f.u"r',o"fi Suspiclous ot tl'e deal he says sponsolsl'ios involve huge
jrnornt.'J ,i'bn"v "coatl'ere :s liltle accounlabil:tv of how the money is spent
"nO
drinks
The deal makes busin€ss sense for the Pepsioo ln 2007, non-carbonated
to 69 p.l. of Pepsioo Boverages North America's revenues
"ontribrr"d ""nl
advedisemenls and labels on ihe packs
does nol for such iabels.
words "recommonded the
p
on ii. also not hsve words that the
medical
foodLG
purpose."
Also lhe Medical Cooncilof lndia's Code of Eihics Regulations 2002' says that a
1.n".';"n af,"ff not q to any person wTetner 'o'campensa|on or otheMise aTy
j..ir.""r r"*tt"tio"t'on,
"" co'lificato with respecl commercial product
"ndor."m"ni, name, signature, or photograph in any form or
iiit[ r""p""t- .ro, ,* in connection with hls
that th-eiv have got lawvels to
mannerof advertising ihrough any mode ' ima officials claim
i"of rl" tn" f"ga bjfore ti-re agreement was arriiled An offlciel' on the condition
at
""i"ct

14. of anonymity, said ihey l,ad endoased lhe constiluents and not the product and if the
constiiuents changed, the certificaiion would be scrapped. The company, however,
dec i,red to commelr ro dtg. -_
Such endorsements hava triggered controversies earlier ln 2002, the F"d9I9!9!-9!-E?-!qily
Phvsictans a"$.ralto
waa oisqg4rnued after ooieciiors. ln 1997. Ihe AmGi.can lllEtfical Assoctahon endo'sed
SunT6EF prodr..,cts. The conkact was cancelled after public outcry aT d the associ$iion s
P.es;del!t!::_9191!9=!9n
How much healthy?
-
Popsico says ils products are healthy The company bcjieves '!!tat endorsement from lhe
third party, ima, lends furiher credibility to the troducts.
"Packaged fruit julces
same ingredienis as ast during processing "
There could be confusion as well. ima has endorsedthe Tro!E9!9-lLuit juic€ only.
Pepsico has other prcducts, which ifalETEpicana fruit beveraE;-, ar,l th.tse come in
t
similar packaging as the fruit jui6e. There is €lso the TEpi__-earFtwi ter, rlit drink" and
not fruii juice. A bottle of twisler has q@L{ 200 cal.tes
So. the nert {ime one of the 175 Oc'ima dacrofi tdve.(,se tne products, you krpqi!€L
lo look out for.

15. Letter from a Doctor to the Indian Medical
Association Not to Endorse Pepsi food
products
by Dr. Babu K.V, Thursday 16 April 2009
dl-{ @ vs"na
From: drbabukv kv
Date: Fri, May 30, 2008 at 10:02 AM
Subject: A request
To: inmedici(@vsnl.com
From
Dr.Babu.K.V,
Payyanur.
To
The National President,
IMA (HQS),
New Delhi-2
Dear Sir,
It is with pain and concern, for our organization, I am writing this letter to you. As per the news
paper and other media repo(s, I understand that IMA is endorsing two food products ofpepsi. In
this context I would like to draw your attention to the resolution ofAll India Medical Conference
of 1928, December, in which IMA was formed.
"Resolved that an All India Medical Association be formed with the objective oflooking after
the interest of Medical Education, Public Health and Medical Profession in India and this body
be duly registered under Act XXVl860".
Our organization's decision to endorse Pepsi products is in clear violation ofour basic
objectives. .."'
So also, our decision to endorse Pepsi products is in clear violation ofCode ofMedical Ethics of
MCI. As per 6.1 ofMCI acts, "any recommendation, endorsement, certificate ofany commercial

16. product by a physician, group ofphysicians, institutions or organizations is unethical. As a life
member of IMA, I am sure it is my right and privilege to be ethical also, So I request you to
come out ofthe agreement at the earliest.
Thanking you,
Faithfully yours
Dr. Babu K.V, SWC Member, IMA , Kerala
Payyanur
30/05/2008

17. T
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'-'-
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association
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ani seeks chlng eln

18. lp
Pepsi withdraws IMA endorsement
Aditi Tandon
Tribune News Service
New Delhi, February 22
Months after Kerala-based ophthaimologist KV Babu exposed the lndian [4edica
Associat on's (IMA) unethical practices of endorsing commercial products in return
for money, positive action has been reported in the case.
In the dock for paying off top office-bearers of the If4A, the largest professional body
of doctors in India, to endorse its products Tropicana Juice and Quaker Oats, Pepsi
has now withdrawn from its Quaker Oats packaging the endorsement logo of the
IN4A.
The Tribune, which has been running a sustained campaign against the Il4Ak
endorsements of Pepsi and Dabur products, has learnt that Pepsi is no longer using
the IMA Logo or its "public health" message (coaxing consumers into buying Oats) in
its new batch of Quaker Oats even though its memorandum of Llnderstanding with
the Il'lA for such an endorsement is valid till December 2011
This action comes despite the II4A not withdrawing the said contracts even though
the Medical Council of India has issued show-cause notices to II4A office-bearers,
' asking them to stop the endorsements and to explain why action should not be taken
against them for violating the medical code of ethics. The defaulters have challenged
the f4CI order in the High Court and secured a stay on the same.
In exchange for endorsing Pepsi products, the llvlA got Rs 2.25 crore, as earlier
reported by The Tribune. In the dock, the IIqA bosses have since issued a notice to
Dr Babu, accusing him of disregarding the rules of the llulA by going public with his
campaign. Babu, facing harassment for exposing unethical medical practices of I14A
members, recently quit from the IMA's central council.