The document discusses opportunities for Pandora to grow its podcast listening user base. It notes that 51% of the US population listens to podcasts and both overall and monthly podcast listening are at all-time highs. Tech companies like Spotify and SiriusXM are investing heavily in podcasting through acquisitions. Pandora has the potential to capture some of the $659 million projected in podcast advertising revenue by onboarding popular podcasts and growing its 63.1 monthly active users by just 3%. The document provides metrics Pandora could track like podcast adoption rates and time spent listening to evaluate the impact of new features aimed at helping users discover quality podcasts.
The document provides an overview of how to start and run a successful podcast, including defining what a podcast is, the different types of podcasts, statistics on podcast listeners, basic equipment needs, steps for recording, editing, distributing, and growing an audience for a podcast series. It also shares tips for scheduling interviews, common mistakes to avoid, and ways to potentially monetize a podcast.
Pandora is an online music streaming service that provides personalized radio stations based on a user's favorite artists, songs, or genres. It analyzes songs through its Music Genome Project to tailor stations for each listener. While Pandora has over 125 million users and is available on many devices, it faces challenges from competitors like Apple and Spotify, and risks from high royalty costs cutting into its revenues. To grow, Pandora plans to broaden its listener base, focus on product execution, and expand to new devices and content.
Pandora is an online music streaming service that provides personalized radio stations based on a user's favorite artists, songs, or genres. It analyzes songs through its Music Genome Project to tailor stations for each listener. While Pandora has over 125 million users and is available on many devices, it faces challenges from competitors like Apple and Spotify, and risks from high royalty costs cutting into its revenues. To grow, Pandora plans to broaden its listener base, focus on product execution, and expand to new devices and content.
This 7-page report provides guidance on starting a podcast to nurture leads. It defines podcasts and discusses their business benefits for branding, lead generation, communications and SEO. It offers tips for attracting listeners through concise, accessible content and promotion. The report also provides steps for recording high-quality podcasts and creating an action plan to implement a podcasting initiative, including identifying use cases, selecting a solution, measuring results and getting feedback.
How to Podcast The Ultimate Guide to Podcasting by: John Lee DumasJohn Dumas
The document provides a guide on how to create, grow, and monetize a podcast. It discusses choosing a topic and avatar audience, necessary equipment like a computer and microphone, recording and editing software, interviewing guests remotely, uploading the podcast, submitting it to directories, growing an audience through websites and email lists, and monetizing through products, services, sponsorships, and pricing models like CPM. The guide recommends starting with quality free content to build an engaged audience before pursuing monetization opportunities.
Mobile Growth Stack. Acquisition, Retention and Engagement techniques.Ostap Andrusiv
It's hard to succeed on the AppStore and Google Play these days. Discovery is broken, featuring no longer brings enough exposure.
In this presentation Ostap reviews popular mobile mechanics for acquisition, retention, engagement and monetization.
Ravioli is an online platform that provides recommendations for audio and video streaming content across different services. It analyzes user behavior to provide personalized recommendations to easily find content. Ravioli's vision is to be the leading content recommendation engine by linking users to both ad-supported and subscription services for streaming media. It will generate revenue through a $5.99 monthly subscription fee as well as commissions from media streams and referrals through partner services.
Podcasting - Sounding out the OpportunityGautham Iyer
An overview of the Podcasting market, including market projections, audience growth strategy, underlying economics and competitive ecosystem. With input from Gimlet Media
The document provides an overview of how to start and run a successful podcast, including defining what a podcast is, the different types of podcasts, statistics on podcast listeners, basic equipment needs, steps for recording, editing, distributing, and growing an audience for a podcast series. It also shares tips for scheduling interviews, common mistakes to avoid, and ways to potentially monetize a podcast.
Pandora is an online music streaming service that provides personalized radio stations based on a user's favorite artists, songs, or genres. It analyzes songs through its Music Genome Project to tailor stations for each listener. While Pandora has over 125 million users and is available on many devices, it faces challenges from competitors like Apple and Spotify, and risks from high royalty costs cutting into its revenues. To grow, Pandora plans to broaden its listener base, focus on product execution, and expand to new devices and content.
Pandora is an online music streaming service that provides personalized radio stations based on a user's favorite artists, songs, or genres. It analyzes songs through its Music Genome Project to tailor stations for each listener. While Pandora has over 125 million users and is available on many devices, it faces challenges from competitors like Apple and Spotify, and risks from high royalty costs cutting into its revenues. To grow, Pandora plans to broaden its listener base, focus on product execution, and expand to new devices and content.
This 7-page report provides guidance on starting a podcast to nurture leads. It defines podcasts and discusses their business benefits for branding, lead generation, communications and SEO. It offers tips for attracting listeners through concise, accessible content and promotion. The report also provides steps for recording high-quality podcasts and creating an action plan to implement a podcasting initiative, including identifying use cases, selecting a solution, measuring results and getting feedback.
How to Podcast The Ultimate Guide to Podcasting by: John Lee DumasJohn Dumas
The document provides a guide on how to create, grow, and monetize a podcast. It discusses choosing a topic and avatar audience, necessary equipment like a computer and microphone, recording and editing software, interviewing guests remotely, uploading the podcast, submitting it to directories, growing an audience through websites and email lists, and monetizing through products, services, sponsorships, and pricing models like CPM. The guide recommends starting with quality free content to build an engaged audience before pursuing monetization opportunities.
Mobile Growth Stack. Acquisition, Retention and Engagement techniques.Ostap Andrusiv
It's hard to succeed on the AppStore and Google Play these days. Discovery is broken, featuring no longer brings enough exposure.
In this presentation Ostap reviews popular mobile mechanics for acquisition, retention, engagement and monetization.
Ravioli is an online platform that provides recommendations for audio and video streaming content across different services. It analyzes user behavior to provide personalized recommendations to easily find content. Ravioli's vision is to be the leading content recommendation engine by linking users to both ad-supported and subscription services for streaming media. It will generate revenue through a $5.99 monthly subscription fee as well as commissions from media streams and referrals through partner services.
Podcasting - Sounding out the OpportunityGautham Iyer
An overview of the Podcasting market, including market projections, audience growth strategy, underlying economics and competitive ecosystem. With input from Gimlet Media
The media plan recommends a mix of television, outdoor, and online advertising to promote Schick Quattro razors. Television is the primary medium due to its ability to target key demographics and build brand awareness through frequency. Outdoor advertising will provide high reach across markets while sustaining messaging throughout the year. Online advertising is chosen to engage the target audience who spends over 13 hours per week online. Print and radio are not recommended due to their inability to effectively reach or hold the attention of the target demographic.
How are publishers defining “engagement” for their own goals and for their advertising partners? How are they organizing and leveraging their first party data to drive the right outcomes?
Harness the Power of Podcasts: The 2019 Podcast Buying Guidecabana
Written with all kinds of brands in mind, the 2019 guide for podcast advertisers features case studies, Q&A with an ad ops expert, and insights into dynamic ad insertion.
How to launch a podcast from an idea. Repeatedly!Henrik de Gyor
Henrik de Gyor has a very unique way of launching a new podcast and has launched six podcast series and sometimes launches a few new series per year with his repeatable process.
Henrik is a consultant, podcaster and writer.
Learn more about Henrik: https://henrikdegyor.com/
Find his podcasts at https://henrikdegyor.com/podcasts/
Watch the video of this presentation here: https://youtu.be/shZnLOz_xr0
Podcasting is a digital recording of audio or video content that is made available for download to listen to whenever and wherever desired. It provides on-demand and portable content like radio. The document provides tips for an effective podcast, including being transparent about the sponsor, building a dedicated website, using good recording and editing software, maintaining a consistent schedule, promoting the podcast, and distributing it across directories and platforms. It also discusses getting started with podcasting by understanding listeners, determining format, selecting equipment and software, practicing, and promoting the finished product.
Apidays 2018 - Radio France API project by Adeline BevingIsabelle REUSA
This document discusses Radio France's plans to open its public radio data through an API to accelerate innovation in public radio and transform how its content and services are used. It summarizes Radio France's history and digital presence. The document outlines that Radio France's API currently provides program schedules, audio streaming, and podcasts. It discusses opening additional metadata, photos, articles and videos through a secured multi-step process providing developers initial access and the potential for expanded access and commercial partnerships.
The document discusses best practices for content marketing. It begins by outlining an agenda covering what Marketo considers in marketing, how to get started, and examples from Marketo clients. It then discusses getting started by asking questions about target groups, initial calls to action, goals, and information to gather. The document emphasizes that content marketing should be strategic and plans a customer journey by targeting people based on behaviors and preferences and responding accordingly. It provides two case studies, one showing engagement programs for new leads targeting different topics, and another comparing engagement programs targeting demographics versus behaviors. The behavioral program achieved higher engagement scores, deliver rates, open rates, and click-through rates.
Webinar - Working with Tech Consultants - 2016-07-14TechSoup
If your nonprofit or library is planning any technology projects like redoing your website or installing new computers where you'll be working with tech consultants, third-party vendors, or even volunteers who will manage the project, watch our discussion on how to work best with them.
Get the gist of how to engage in a positive relationship with a tech consultant and, most importantly, fulfill the needs you set out to achieve in your tech project to begin with!
We cover:
-- Tips on developing a successful request for proposals (RFP)
-- Determining what should be included in your scope of work (SOW)
-- Understanding the lingo in any service level agreement (SLA)
-- Do you need that long-term maintenance contract?
-- Know what all of the above terms mean with a tech lingo cheat sheet!
Watch long-time tech consultant and former nonprofit accidental techie, Tim Forbes, VP of Products and Marketing for PICnet. creators of the online engagement platform, Soapbox Engage, who will share his best practices, define some key terms to help you communicate effectively with tech consultants, and offer tips to set you on a positive path toward completing your tech project effectively.
Data is everywhere but we open the Summit with key questions about how media buyers are developing their first party troves, how the can keep the data reliable and clean, and how they can execute on that data in more transparent ways.
Anvil Webinar : How to Create and Manage a Podcast for Your Brand Anvil Media, Inc.
Podcasting has experienced explosive growth in the past few years, with the term and 155 million active users in the US alone. Podcasts generate a very engaged group of listeners, with 85 percent listening until the end of each podcast. Individuals and brands now have an opportunity to engage prospects and customers in a new, compelling, and affordable way: audio branding. This webinar will focus on helping your brand determine if podcasting is a viable marketing platform, help develop a compelling content strategy for optimal engagement and outline syndication best practices to maximize reach.
Pandora is an online music streaming service that provides personalized radio stations based on a user's favorite artists, songs, or genres. It analyzes songs through its Music Genome Project to tailor stations for each listener. While Pandora has over 125 million users and is available on many devices, it faces challenges from competitors like Apple and Spotify, and risks from high royalty fees and a weak business model where costs exceed revenues. Pandora aims to broaden its listener base internationally and through new devices and content while focusing on execution to remain competitive.
Idiosys is a Podcast app development company. Our team has expertise in audiobook and storytelling application development. We have recently launched a podcast application in April 2023. Our client, a prominent writer in Kolkata, took the initiative to develop a Bengali podcast application as a startup in the digital media sector. They throw challenges to our team for creating a user-friendly podcast application that would cater to podcast enthusiasts, providing them with a seamless experience to discover, listen to, and share their favourite audio content. Our team of developers and designers took on the challenge to build this innovative podcast application from scratch. Get in touch with us for your requirement.
netwealth educational webinar - Secrets of digital marketing with special gue...netwealthInvest
During a netwealth educational webinar on July 21 2016, Netwealth & Pandora explore the various digital marketing tactics and tools available to help drive greater awareness of your business and increase customer leads.
Spotify - international marketing cultureAbdullah Amin
Spotify offers a free or paid streaming music service globally. It gained popularity by offering unlimited music streaming rather than charging per song. The service uses personalization and recommendations to create individualized playlists for users based on their music tastes. Premium subscriptions provide additional features like ad-free listening and ability to skip songs. Spotify has tailored its service for India and Bangladesh by including more regional songs in recommendations and offering localized payment plans, promotions, and customer support.
Debra Dixon-Anderson from Light of Gold PR Co-Facilitated with Pierre DeBois of Zimana, this powerful webinar for the Greater NY Chamber! We dropped gems and tips on the power of Social Media, Web, Video and Lives and Analytics! Check out what you missed!
Building a Marketing Tech Stack to Accelerate EngagementMarketo
The document discusses building a marketing technology stack to accelerate customer engagement. It emphasizes using data, content, marketing automation, analytics and social media together in an integrated "engagement engine" to improve reach, depth and relationships with customers. Specifically, it recommends collecting customer data from various sources, using analytics to gain insights, creating targeted content, and engaging customers across channels like social media to provide continuous, relevant experiences that drive engagement throughout the customer lifecycle.
How to Delight Your Customers without doing what they say - Joey Spinella at ...Joey Spinella
Big customers are great - they have the potential to prop up your revenue and stay with you for life. But do everything they ask for and you'll end up with a one off product that isn't attractive to your broader market.
So how do you weave their barrage of requests into requirement gold? How do you surprise them with solutions that are so user friendly they forget what they asked for?
Joey Spinella (Ping Identity) will share research and definition strategies with real life examples that will keep your product on track and leave your customers happy - come with your own stories to share in this interactive session!
Talk date: Sep 16, 2019
Levelised Cost of Hydrogen (LCOH) Calculator ManualMassimo Talia
The aim of this manual is to explain the
methodology behind the Levelized Cost of
Hydrogen (LCOH) calculator. Moreover, this
manual also demonstrates how the calculator
can be used for estimating the expenses associated with hydrogen production in Europe
using low-temperature electrolysis considering different sources of electricity
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The media plan recommends a mix of television, outdoor, and online advertising to promote Schick Quattro razors. Television is the primary medium due to its ability to target key demographics and build brand awareness through frequency. Outdoor advertising will provide high reach across markets while sustaining messaging throughout the year. Online advertising is chosen to engage the target audience who spends over 13 hours per week online. Print and radio are not recommended due to their inability to effectively reach or hold the attention of the target demographic.
How are publishers defining “engagement” for their own goals and for their advertising partners? How are they organizing and leveraging their first party data to drive the right outcomes?
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Written with all kinds of brands in mind, the 2019 guide for podcast advertisers features case studies, Q&A with an ad ops expert, and insights into dynamic ad insertion.
How to launch a podcast from an idea. Repeatedly!Henrik de Gyor
Henrik de Gyor has a very unique way of launching a new podcast and has launched six podcast series and sometimes launches a few new series per year with his repeatable process.
Henrik is a consultant, podcaster and writer.
Learn more about Henrik: https://henrikdegyor.com/
Find his podcasts at https://henrikdegyor.com/podcasts/
Watch the video of this presentation here: https://youtu.be/shZnLOz_xr0
Podcasting is a digital recording of audio or video content that is made available for download to listen to whenever and wherever desired. It provides on-demand and portable content like radio. The document provides tips for an effective podcast, including being transparent about the sponsor, building a dedicated website, using good recording and editing software, maintaining a consistent schedule, promoting the podcast, and distributing it across directories and platforms. It also discusses getting started with podcasting by understanding listeners, determining format, selecting equipment and software, practicing, and promoting the finished product.
Apidays 2018 - Radio France API project by Adeline BevingIsabelle REUSA
This document discusses Radio France's plans to open its public radio data through an API to accelerate innovation in public radio and transform how its content and services are used. It summarizes Radio France's history and digital presence. The document outlines that Radio France's API currently provides program schedules, audio streaming, and podcasts. It discusses opening additional metadata, photos, articles and videos through a secured multi-step process providing developers initial access and the potential for expanded access and commercial partnerships.
The document discusses best practices for content marketing. It begins by outlining an agenda covering what Marketo considers in marketing, how to get started, and examples from Marketo clients. It then discusses getting started by asking questions about target groups, initial calls to action, goals, and information to gather. The document emphasizes that content marketing should be strategic and plans a customer journey by targeting people based on behaviors and preferences and responding accordingly. It provides two case studies, one showing engagement programs for new leads targeting different topics, and another comparing engagement programs targeting demographics versus behaviors. The behavioral program achieved higher engagement scores, deliver rates, open rates, and click-through rates.
Webinar - Working with Tech Consultants - 2016-07-14TechSoup
If your nonprofit or library is planning any technology projects like redoing your website or installing new computers where you'll be working with tech consultants, third-party vendors, or even volunteers who will manage the project, watch our discussion on how to work best with them.
Get the gist of how to engage in a positive relationship with a tech consultant and, most importantly, fulfill the needs you set out to achieve in your tech project to begin with!
We cover:
-- Tips on developing a successful request for proposals (RFP)
-- Determining what should be included in your scope of work (SOW)
-- Understanding the lingo in any service level agreement (SLA)
-- Do you need that long-term maintenance contract?
-- Know what all of the above terms mean with a tech lingo cheat sheet!
Watch long-time tech consultant and former nonprofit accidental techie, Tim Forbes, VP of Products and Marketing for PICnet. creators of the online engagement platform, Soapbox Engage, who will share his best practices, define some key terms to help you communicate effectively with tech consultants, and offer tips to set you on a positive path toward completing your tech project effectively.
Data is everywhere but we open the Summit with key questions about how media buyers are developing their first party troves, how the can keep the data reliable and clean, and how they can execute on that data in more transparent ways.
Anvil Webinar : How to Create and Manage a Podcast for Your Brand Anvil Media, Inc.
Podcasting has experienced explosive growth in the past few years, with the term and 155 million active users in the US alone. Podcasts generate a very engaged group of listeners, with 85 percent listening until the end of each podcast. Individuals and brands now have an opportunity to engage prospects and customers in a new, compelling, and affordable way: audio branding. This webinar will focus on helping your brand determine if podcasting is a viable marketing platform, help develop a compelling content strategy for optimal engagement and outline syndication best practices to maximize reach.
Pandora is an online music streaming service that provides personalized radio stations based on a user's favorite artists, songs, or genres. It analyzes songs through its Music Genome Project to tailor stations for each listener. While Pandora has over 125 million users and is available on many devices, it faces challenges from competitors like Apple and Spotify, and risks from high royalty fees and a weak business model where costs exceed revenues. Pandora aims to broaden its listener base internationally and through new devices and content while focusing on execution to remain competitive.
Idiosys is a Podcast app development company. Our team has expertise in audiobook and storytelling application development. We have recently launched a podcast application in April 2023. Our client, a prominent writer in Kolkata, took the initiative to develop a Bengali podcast application as a startup in the digital media sector. They throw challenges to our team for creating a user-friendly podcast application that would cater to podcast enthusiasts, providing them with a seamless experience to discover, listen to, and share their favourite audio content. Our team of developers and designers took on the challenge to build this innovative podcast application from scratch. Get in touch with us for your requirement.
netwealth educational webinar - Secrets of digital marketing with special gue...netwealthInvest
During a netwealth educational webinar on July 21 2016, Netwealth & Pandora explore the various digital marketing tactics and tools available to help drive greater awareness of your business and increase customer leads.
Spotify - international marketing cultureAbdullah Amin
Spotify offers a free or paid streaming music service globally. It gained popularity by offering unlimited music streaming rather than charging per song. The service uses personalization and recommendations to create individualized playlists for users based on their music tastes. Premium subscriptions provide additional features like ad-free listening and ability to skip songs. Spotify has tailored its service for India and Bangladesh by including more regional songs in recommendations and offering localized payment plans, promotions, and customer support.
Debra Dixon-Anderson from Light of Gold PR Co-Facilitated with Pierre DeBois of Zimana, this powerful webinar for the Greater NY Chamber! We dropped gems and tips on the power of Social Media, Web, Video and Lives and Analytics! Check out what you missed!
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The document discusses building a marketing technology stack to accelerate customer engagement. It emphasizes using data, content, marketing automation, analytics and social media together in an integrated "engagement engine" to improve reach, depth and relationships with customers. Specifically, it recommends collecting customer data from various sources, using analytics to gain insights, creating targeted content, and engaging customers across channels like social media to provide continuous, relevant experiences that drive engagement throughout the customer lifecycle.
How to Delight Your Customers without doing what they say - Joey Spinella at ...Joey Spinella
Big customers are great - they have the potential to prop up your revenue and stay with you for life. But do everything they ask for and you'll end up with a one off product that isn't attractive to your broader market.
So how do you weave their barrage of requests into requirement gold? How do you surprise them with solutions that are so user friendly they forget what they asked for?
Joey Spinella (Ping Identity) will share research and definition strategies with real life examples that will keep your product on track and leave your customers happy - come with your own stories to share in this interactive session!
Talk date: Sep 16, 2019
Similar to WHERE TO SPOT THE SMART APPLE THAT LEADS TO PANDORA’S BOX TO PODCASTING? (20)
Levelised Cost of Hydrogen (LCOH) Calculator ManualMassimo Talia
The aim of this manual is to explain the
methodology behind the Levelized Cost of
Hydrogen (LCOH) calculator. Moreover, this
manual also demonstrates how the calculator
can be used for estimating the expenses associated with hydrogen production in Europe
using low-temperature electrolysis considering different sources of electricity
Open Channel Flow: fluid flow with a free surfaceIndrajeet sahu
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https://www.leewayhertz.com/generative-ai-use-cases-and-applications/
Prediction of Electrical Energy Efficiency Using Information on Consumer's Ac...PriyankaKilaniya
Energy efficiency has been important since the latter part of the last century. The main object of this survey is to determine the energy efficiency knowledge among consumers. Two separate districts in Bangladesh are selected to conduct the survey on households and showrooms about the energy and seller also. The survey uses the data to find some regression equations from which it is easy to predict energy efficiency knowledge. The data is analyzed and calculated based on five important criteria. The initial target was to find some factors that help predict a person's energy efficiency knowledge. From the survey, it is found that the energy efficiency awareness among the people of our country is very low. Relationships between household energy use behaviors are estimated using a unique dataset of about 40 households and 20 showrooms in Bangladesh's Chapainawabganj and Bagerhat districts. Knowledge of energy consumption and energy efficiency technology options is found to be associated with household use of energy conservation practices. Household characteristics also influence household energy use behavior. Younger household cohorts are more likely to adopt energy-efficient technologies and energy conservation practices and place primary importance on energy saving for environmental reasons. Education also influences attitudes toward energy conservation in Bangladesh. Low-education households indicate they primarily save electricity for the environment while high-education households indicate they are motivated by environmental concerns.
Build the Next Generation of Apps with the Einstein 1 Platform.
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Null Bangalore | Pentesters Approach to AWS IAMDivyanshu
#Abstract:
- Learn more about the real-world methods for auditing AWS IAM (Identity and Access Management) as a pentester. So let us proceed with a brief discussion of IAM as well as some typical misconfigurations and their potential exploits in order to reinforce the understanding of IAM security best practices.
- Gain actionable insights into AWS IAM policies and roles, using hands on approach.
#Prerequisites:
- Basic understanding of AWS services and architecture
- Familiarity with cloud security concepts
- Experience using the AWS Management Console or AWS CLI.
- For hands on lab create account on [killercoda.com](https://killercoda.com/cloudsecurity-scenario/)
# Scenario Covered:
- Basics of IAM in AWS
- Implementing IAM Policies with Least Privilege to Manage S3 Bucket
- Objective: Create an S3 bucket with least privilege IAM policy and validate access.
- Steps:
- Create S3 bucket.
- Attach least privilege policy to IAM user.
- Validate access.
- Exploiting IAM PassRole Misconfiguration
-Allows a user to pass a specific IAM role to an AWS service (ec2), typically used for service access delegation. Then exploit PassRole Misconfiguration granting unauthorized access to sensitive resources.
- Objective: Demonstrate how a PassRole misconfiguration can grant unauthorized access.
- Steps:
- Allow user to pass IAM role to EC2.
- Exploit misconfiguration for unauthorized access.
- Access sensitive resources.
- Exploiting IAM AssumeRole Misconfiguration with Overly Permissive Role
- An overly permissive IAM role configuration can lead to privilege escalation by creating a role with administrative privileges and allow a user to assume this role.
- Objective: Show how overly permissive IAM roles can lead to privilege escalation.
- Steps:
- Create role with administrative privileges.
- Allow user to assume the role.
- Perform administrative actions.
- Differentiation between PassRole vs AssumeRole
Try at [killercoda.com](https://killercoda.com/cloudsecurity-scenario/)
Tools & Techniques for Commissioning and Maintaining PV Systems W-Animations ...Transcat
Join us for this solutions-based webinar on the tools and techniques for commissioning and maintaining PV Systems. In this session, we'll review the process of building and maintaining a solar array, starting with installation and commissioning, then reviewing operations and maintenance of the system. This course will review insulation resistance testing, I-V curve testing, earth-bond continuity, ground resistance testing, performance tests, visual inspections, ground and arc fault testing procedures, and power quality analysis.
Fluke Solar Application Specialist Will White is presenting on this engaging topic:
Will has worked in the renewable energy industry since 2005, first as an installer for a small east coast solar integrator before adding sales, design, and project management to his skillset. In 2022, Will joined Fluke as a solar application specialist, where he supports their renewable energy testing equipment like IV-curve tracers, electrical meters, and thermal imaging cameras. Experienced in wind power, solar thermal, energy storage, and all scales of PV, Will has primarily focused on residential and small commercial systems. He is passionate about implementing high-quality, code-compliant installation techniques.