You’ve likely seen plenty of reports with the top ten cities for millennials, but there is one city that is conspicuously missing from many lists: Jacksonville, Florida.

1. Northeast Florida
Why are millennials moving there? Where is the market heading?

2. Meet the Market:
Jacksonville, FL
(a.k.a. “Jax”)

3. Research
 Performed research on websites such
as JAX USA, Economical Development
Councils & Real Estate Investment
Councils, etc.
 Interviewed residential and commercial
real estate agents to gain insight on
how the market is growing.
 Gathered opinions of 56 millennials in
different occupations/industries.
 46% currently reside in Jacksonville.
 36% were originally born in
Jacksonville.
 39% don’t live in Jacksonville.
 14% never spent time in Jacksonville.

4. What’s Drawing Millennials In?
 Outdoors
- 7 beaches, lakes, intracoastal, rivers, etc.
- Largest urban park footprint in US.
 History
- Near the oldest city in America.
 Opportunity
- Increasing job opportunities.
 Weather
- Jacksonville averages ZERO inches of snow
per year. The U.S average is 26 inches per year.
“The coastline throughout Jacksonville is great. It's like a cheaper version of California, but
without mountains and cliffs. You can walk around everywhere and there are restaurants on
every corner. Jacksonville has way warmer water too.”
- Bernie Lupa Manalo (24), Embraer
 Sporting
- Football, golf, hockey, baseball. boating,
fishing, & surfing.
 Education
- UNF, JU, Florida State College, St. Johns
River State, & Flagler
 Affordability
- NO corporate franchise tax & NO state
personal income tax.
 Events
- Art walks, Jacksonville Jazz Festival, 4th of
July, etc.
- Beaches, Downtown, Riverside, Town
Center, St. Augustine

5. Is Jacksonville a Fit?
What do millennials ask for?
1. Convenience
2. Choices
3. Experiences
4. Budget – Friendliness
5. Belonging
6. Recognition
How does Jacksonville answer?
1. Outdoor and indoor activities
2. Low cost of living
3. Walkable areas
4. Can change pace in Jacksonville
5. Array of environments
6. Sense of community

6. Geographic Facts
“Geographically, there’s a lot to explore within the surrounding area of Jacksonville. A weekend
vacation can be a drive away.”
- Andrew Tobias (27), Fanatics
 Landmass – 875 Square Miles, largest in the
nation. (7 counties – Baker, Clay, Duval,
Flagler, Nassau, Putnam & St. Johns)
 Average Commute – 25 minutes. Lowest in
the country. (jaxusa.org)
 Less Than A Day’s Drive – Orlando,
Daytona, Savannah, Tampa, Charleston,
Atlanta, Destin, Key West, Asheville, New
Orleans, etc.

7. Population Growth
• Population – Approx. 1.5 million residents
live in Northeast FL. Over 837,000 are in the
labor force. Over 95,000 are millennials.
• Projected New Comers in 2019 – 60,000
(Via Kevin Thorpe, Chief Economist & Global
Strategist – Cushman & Wakefield). 23,327
millennials are moving to Jacksonville,
making it #5 in the country (behind
Minneapolis, Sacramento, Columbia, &
Seattle).
• Population Age – 38 is the median age
(which is within the millennial age range),
that makes JAX 4 years younger than the
state average.
• Realtor.com – Ranks Jacksonville as the #2
Hot Spot Where Americans are Moving Right
Now.

8. Job Growth
 Unemployment Rate – 3.3%
 Forbes ranked JAX as the #5 fastest growing
city in America.
 Money Magazine ranked JAX as the #7 Best
City for Job Seekers.
 Forbes lists Jacksonville as one of the Top
40 Places for Business and Careers.
 Jacksonville has been named #2 Best City
for Tech (Outside California and New York)
by Datafox.
 Jacksonville recognized as a Top U.S.
Logistics Hub by Global Trade.
 Home to 3 Fortune 500 company
headquarters and more than 80 national or
divisional headquarters.
 Wall Street Journal highlights shift in financial
jobs from NYC to Jax, FL in “Trading
Subways for Surf Boards” article.

9. Where’s the Opportunity?
 Hospitals
- Home to 1 of 3 Mayo Clinic campuses and 1
of 6 MD Anderson Cancer Center
partnerships. JAX’s Mayo Clinic has the
largest transplant program in the U.S.
- 1 in every 6 jobs in JAX is in Healthcare.
 Finance
- Jacksonville has more than 20 institutions on
Forbes Global 500 list.
- Home to Deutsche Bank’s largest office
outside of Wall Street. (350,000SF/1,800+
emp.)
- Financial Times singles out JAX as 1 of 2
major areas around the world emerging as a
finance powerhouse
 Transportation
- 4 logistics sectors intersect in JAX – rail,
maritime, air and road
- 3 major railroads (CSX, Florida East Coast
Railway, & Norfolk Southern Railway)
- Jax Port has 3 marine terminals and is the
4th fastest growing in U.S
- Jax has 2 of the nations largest highway
systems (I-95 and I-10)
 Real Estate
- Growing population, long term returns,
affordability, & economic growth.

10. So What?
“Young professionals will have a significant
percentage of growth in 10 years, where places
like Austin, TX, NY, etc. have already seen that
growth. Young professionals have a chance to
be the face of change, rather than be a
byproduct of that change. For example, the odds
of succeeding in real estate or commercial
investments are higher than other locations
because the needle is pointing up – we have
growth.”
- Brandon West (26) Residential
Realtor & Investor

11. CORT Has the Answer
 Millennials are moving into Jacksonville
 Millennials on a budget
 Millennials are active & going out
 Millennials prefer flexibility rather than
being confined to a commitment.
 Millennials are continuing to develop their
careers.
 Millennials are changing the work
environment.
 Household Rentals - Target marketing
opportunities towards millennials who are
moving into Jacksonville.
 CORT Clearance Center
 Sponsoring & servicing events. Target
marketing towards sporting events.
 Easy to exchange furniture.
 Target marketing for investment, finance,
healthcare, real estate and transportation
verticals.
 Stay up to date with the latest trends by
renting with CORT

12. Summary
Millennials in Jacksonville are up and coming. CORT has the answer.