Uploaded byGreg Crouch
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7 Habits To Basic Account Development
The document discusses key concepts for account management in sales. It defines important terms like account, account management, sales momentum, and differentiates between account development and management. It also outlines the objectives and differences between contact/lead management, opportunity management, and account management. The document emphasizes that account management is a focused and proactive process to build influence and sales over time by understanding the "greater picture" of an account. It also discusses seven habits of effective account managers, including being proactive, beginning with the end in mind, and putting first things first.
