Wheels Up is developing a tool to help last minute travelers easily book spontaneous trips. It aims to combat boredom by allowing users to search for and book flights within 24-48 hours. The tool will provide quick answers to queries about finding last minute flights to escape cold weather or make up for missed holidays. Wheels Up sees a large market potential as the US travel market was over $300 billion in 2012 and mobile travel bookings, especially last minute ones, are growing. Their business model will generate profit from day one through affiliate partnerships with hotels, events and restaurants.