The document discusses opportunities in the travel industry. It notes that the online travel industry generated $61 billion in revenue in 2008, with major companies like Ctrip, Expedia, and MakeMyTrip. The online travel market is segmented into booking/reservations, information, and applications. The document recommends focusing on the information segment to take advantage of consumers' high involvement in travel information, as well as targeting both the 2 billion internet users and 5 billion mobile users globally.

2. Start Venture
 Travel Industry
 US$268 billion revenue in 2008
 1.1 billion transactions - 2,100+
transactions/minute
 500,000 travel agents, 550 airlines, 90,000
hotel properties, 30,000 car rental
Courtesy: PhoCusWright

3. Invest?
 Too competitive Market?
 Where is opportunity?

4. Online Travel
 Industry Revenue - US$61 billion
 Ctrip (Chaina) - US$6-7 billion
Expedia (US) - US$7 billion
MakeMyTrip (India) - US$1 billion
 64.5% use search engine (Online Travel) for travel
planning
 75% in US, Germany and Switzerland,
28% in China,
less than 10% in India
Courtesy: PhoCusWright, tnooz

5. Market Segmentation
 Booking/Reservation
 Flight Booking
 Hotel Booking
 Vacation Rental
 Car Rental
 Information
 Travel Search
 Blog, Articles, Reviews
 Application
 Planner Tool
 Sharing Tool

6. Consumer
Internet Users - 2 billion (28.7%)
Mobile Users - 5 billion (67.6%)
World Population - 7 billion
Courtesy: WorldInternetStat,
Wikipedia

7. Increasing Trend

8. Increasing Market Cap
Courtesy: Worldbank

9. Increasing Market Cap
Courtesy: Worldbank

10. Trend UP - summery

11. High Benefit Area
 Mobile User – 0 Competition
 Information Segmentation – highest
involvement (consumer want much info)
 Existing Market – 2 billion Internet Users
 Additional Market – 5 billion Mobile Users
 High Growth in Internet & Mobile Market

12. Your Selection
 Internet + Mobile User
 Information Segment