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WHAT’S UP WITH DIGO?
DIMASSIMO GOLDSTEIN 2 
WE CELEBRATED OUR 18TH 
ANNIVERSARY IN STYLE. 
WHAT’S UP WITH DIGO?
DDIIMMAASSSSIIMMOO GGOOLLDDSSTTEEIINN WWHHAATT’’SS UUPP WWIITTHH DDIIGGOO?? 33 
SOME OF US REMEMBER 
BETTER THAN OTHERS. LIKE 
THE 20 PEOPLE WHO GOT REAL 
TATTOOS AT THE PARTY…
DIMASSIMO GOLDSTEIN WHAT’S UP WITH DIGO? 4 
WE ADDED SOME KEY NEW LEADERSHIP 
LESLEY BIELBY 
CHIEF STRATEGY OFFICER 
SARAH BLOCK 
DIRECTOR OF PUBLIC RELATIONS 
TOM CHRISTMANN 
CHIEF CREATIVE OFFICER 
ANDREE LJUTICA 
DIRECTOR OF DESIGN AND FILM 
MARC LEFTON 
HEAD OF GROWTH STRATEGY 
AND BRAND INTEGRATION
DIMASSIMO GOLDSTEIN WHAT’S UP WITH DIGO? 5 
AND BUILT OUT AN INTEGRATED MICRO-NETWORK WITH DEEP VERTICAL EXPERTISE 
DIGO BRANDS 
INTEGRATED DISCIPLINE 
DEEP VERTICAL EXPERTISE 
PUBLIC RELATIONS DESIGN ADVERTISING MEDIA ANALYTICS CONSUMER INSIGHTS 
FINANCIAL SERVICES 
HOSPITALS 
SPIRITS 
E-COMMERCE 
ENTERTAINMENT 
TRAVEL 
FASHION 
MID-MARKET GROWTH BRANDS 
SOCIAL
DIMASSIMO GOLDSTEIN WHAT’S UP WITH DIGO? 6 
AFTER PERFECTING THE AGENCY STRUCTURE, WE 
SPENT THE SUMMER LAUNCHING NEW CAMPAIGNS 
AND CATCHING UP ON SOME LIGHT READING.
DIMASSIMO GOLDSTEIN 7 
CLICK HERE TO WATCH4 
WHAT’S UP WITH DIGO? WE REDESIGNED READER’S DIGEST AND RELAUNCHED THE BRAND 
WITH SOME DARING NEW WORK
DDIIMMAASSSSIIMMOO GGOOLLDDSSTTEEIINN WWHHAATT’’SS UUPP WWIITTHH DDIIGGOO?? 88 
AND OUR FRESH DIRECT CAMPAIGN WAS 
UBIQUITOUS THROUGHOUT NEW YORK CITY
DDIIMMAASSSSIIMMOO GGOOLLDDSSTTEEIINN WWHHAATT’’SS UUPP WWIITTHH DDIIGGOO?? 99 
CLICK HERE TO WATCH4 WHILE WE LAUNCHED THE BRAND IN PHILLY BY ENCOURAGING GROCERY 
STORE CUSTOMERS TO “BREAK UP” WITH THEIR SHOPPING CART. 
PASSWORD: freshfinal
DDIIMMAASSSSIIMMOO GGOOLLDDSSTTEEIINN WWHHAATT’’SS UUPP WWIITTHH DDIIGGOO?? 1100 
CLICK HERE TO WATCH4 WE FOUND THE INTERSECTION OF INTERNET CAT HUMOR AND 
CONSUMER MISTRUST OF BANKS FOR AFFINITY FEDERAL CREDIT UNION.
DIMASSIMO GOLDSTEIN 11 
CLICK HERE TO WATCH4 FOR FATHEAD WE INTRODUCED “GWEN,” AN 8-YEAR-OLD INTERIOR 
DECORATOR WHO DESIGNS ROOMS AROUND THEIR DECALS. 
PASSWORD: digofathead 
WHAT’S UP WITH DIGO?
DIMASSIMO GOLDSTEIN WHAT’S UP WITH DIGO? 12 
RECENTLY, WE WERE PROUD TO HAVE OUR SUCCESS RECOGNIZED 
BY SOME PRESTIGIOUS ORGANIZATIONS.
DIMASSIMO GOLDSTEIN WHAT’S UP WITH DIGO? 13 
BUSINESS INCREASED 30%, 
AND WE’RE JUST GETTING STARTED…
DIMASSIMO GOLDSTEIN WHAT’S UP WITH DIGO? 14 
LET’S CREATE SOME INSPIRING ACTION TOGETHER!
DIMASSIMO GOLDSTEIN WHAT’S UP WITH DIGO? 15 
THANK YOU mark@digobrands.com

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What's Up with DiGo?

  • 2. DIMASSIMO GOLDSTEIN 2 WE CELEBRATED OUR 18TH ANNIVERSARY IN STYLE. WHAT’S UP WITH DIGO?
  • 3. DDIIMMAASSSSIIMMOO GGOOLLDDSSTTEEIINN WWHHAATT’’SS UUPP WWIITTHH DDIIGGOO?? 33 SOME OF US REMEMBER BETTER THAN OTHERS. LIKE THE 20 PEOPLE WHO GOT REAL TATTOOS AT THE PARTY…
  • 4. DIMASSIMO GOLDSTEIN WHAT’S UP WITH DIGO? 4 WE ADDED SOME KEY NEW LEADERSHIP LESLEY BIELBY CHIEF STRATEGY OFFICER SARAH BLOCK DIRECTOR OF PUBLIC RELATIONS TOM CHRISTMANN CHIEF CREATIVE OFFICER ANDREE LJUTICA DIRECTOR OF DESIGN AND FILM MARC LEFTON HEAD OF GROWTH STRATEGY AND BRAND INTEGRATION
  • 5. DIMASSIMO GOLDSTEIN WHAT’S UP WITH DIGO? 5 AND BUILT OUT AN INTEGRATED MICRO-NETWORK WITH DEEP VERTICAL EXPERTISE DIGO BRANDS INTEGRATED DISCIPLINE DEEP VERTICAL EXPERTISE PUBLIC RELATIONS DESIGN ADVERTISING MEDIA ANALYTICS CONSUMER INSIGHTS FINANCIAL SERVICES HOSPITALS SPIRITS E-COMMERCE ENTERTAINMENT TRAVEL FASHION MID-MARKET GROWTH BRANDS SOCIAL
  • 6. DIMASSIMO GOLDSTEIN WHAT’S UP WITH DIGO? 6 AFTER PERFECTING THE AGENCY STRUCTURE, WE SPENT THE SUMMER LAUNCHING NEW CAMPAIGNS AND CATCHING UP ON SOME LIGHT READING.
  • 7. DIMASSIMO GOLDSTEIN 7 CLICK HERE TO WATCH4 WHAT’S UP WITH DIGO? WE REDESIGNED READER’S DIGEST AND RELAUNCHED THE BRAND WITH SOME DARING NEW WORK
  • 8. DDIIMMAASSSSIIMMOO GGOOLLDDSSTTEEIINN WWHHAATT’’SS UUPP WWIITTHH DDIIGGOO?? 88 AND OUR FRESH DIRECT CAMPAIGN WAS UBIQUITOUS THROUGHOUT NEW YORK CITY
  • 9. DDIIMMAASSSSIIMMOO GGOOLLDDSSTTEEIINN WWHHAATT’’SS UUPP WWIITTHH DDIIGGOO?? 99 CLICK HERE TO WATCH4 WHILE WE LAUNCHED THE BRAND IN PHILLY BY ENCOURAGING GROCERY STORE CUSTOMERS TO “BREAK UP” WITH THEIR SHOPPING CART. PASSWORD: freshfinal
  • 10. DDIIMMAASSSSIIMMOO GGOOLLDDSSTTEEIINN WWHHAATT’’SS UUPP WWIITTHH DDIIGGOO?? 1100 CLICK HERE TO WATCH4 WE FOUND THE INTERSECTION OF INTERNET CAT HUMOR AND CONSUMER MISTRUST OF BANKS FOR AFFINITY FEDERAL CREDIT UNION.
  • 11. DIMASSIMO GOLDSTEIN 11 CLICK HERE TO WATCH4 FOR FATHEAD WE INTRODUCED “GWEN,” AN 8-YEAR-OLD INTERIOR DECORATOR WHO DESIGNS ROOMS AROUND THEIR DECALS. PASSWORD: digofathead WHAT’S UP WITH DIGO?
  • 12. DIMASSIMO GOLDSTEIN WHAT’S UP WITH DIGO? 12 RECENTLY, WE WERE PROUD TO HAVE OUR SUCCESS RECOGNIZED BY SOME PRESTIGIOUS ORGANIZATIONS.
  • 13. DIMASSIMO GOLDSTEIN WHAT’S UP WITH DIGO? 13 BUSINESS INCREASED 30%, AND WE’RE JUST GETTING STARTED…
  • 14. DIMASSIMO GOLDSTEIN WHAT’S UP WITH DIGO? 14 LET’S CREATE SOME INSPIRING ACTION TOGETHER!
  • 15. DIMASSIMO GOLDSTEIN WHAT’S UP WITH DIGO? 15 THANK YOU mark@digobrands.com