The document discusses the evolution and future of location-based services (LBS) from 1997 to 2025, highlighting trends such as the rapid growth of mobile applications and the increasing accuracy of location data. It forecasts LBS market potential to reach $13 billion by 2014, emphasizes the role of check-ins and contextual data, and outlines potential scenarios for 2025. The document encourages sharing experiences related to location-based interactions in the future.

1. What´s Next for Location based?
Trond Bugge, Future Rewind, +46 735324022, trondbugge@me.com

2. Let´s travel in time...

4. 2011

5. 2011
1997

6. What has happened over
the last 14 years...?

7. 2011
Fin
Wa
Fre
Pla
Ha
Kö
!
1997

8. 2025
2011
1997

9. 2025
NS
IO
AT
CT
X PE
E
IMPACT
2011
TIME
1997
SOURCE: PAUL SAFFO

10. TIME
NOW FUTURE

11. TIME
NOW FUTURE

12. 12 trends we see today!

13. Rapid growth
in use of
mobile
applications
Juniper forecasts that by
2014 the global
opportunity for LBS will
with LBS reach $13 billion

14. More
accurate
and more
visual
location
data, also
indoor

15. More
physical
sharing of
digital
data

16. Serendipity
behavior
More reasons
to check-in...
Check-ins
will grow,
learn to
predict, and
be used
along with
payment

17. Serendipity
behavior
More reasons
to check-in...
Check-ins
will grow,
learn to
predict, and
be used
along with
payment

18. Growing
distribution
of hyper-
relevant
mobile
offers

19. The value of
data rapidly
diminish
with time

20. Wider spread
of connected
sensors and
growth of M2M
communication
- but the adaption of it?

21. http://youtu.be/L3niMgp-Rxc
Growth of
semantic /
contextual
search

22. More ALIVE
EpicMix
gameplay

23. Growing use
of geo-
tagging in
life safety
situations
- 112
- employee safety
- police tips
- medical patient tracking
- insurance damage, etc

24. Smaller
distinction “46% of Twitter users say that they’re
between meeting up with friends more often, with
only 7% reporting declining personal time.”
ON / OFF Source: ExactTarget, October 2010

25. Greater
Local Love

26. How will it look like in 2025?

27. TIME
NOW 2025

28. FORECASTS SCENARIOS STORYTELLING
TIME
NOW 2016 2025

29. Let´s travel again...

31. Share 1-2 sentences on one
awesome location based
experience from 2025
email: trondbugge@me.com
SMS: +46735324022
Twitter: @FutureRwd
e.g:
“Added my Pulp Fiction dance act to my AugID today and have got
like 130 comments from complete strangers. Let me flip it up on the
wall to let you all see...”