The document discusses key topics from an 2013 Association Communications Benchmarking Report. It found that nearly 400 association leaders participated with a 99% completion rate. On average, associations engage with members 8.9 times per month via social media. The document also discusses the importance of video for associations and tips for an effective digital strategy, such as keeping subject lines short and content brief for mobile readers. It emphasizes taking a content 360 approach by integrating print, online, and event content.