Restaurant Marketing, when done correctly, doesn’t just help you advertise your food and beverage offerings – it brings in a lot of useful data that you can apply to your strategies – both in your venue and in your marketing campaigns. Here are 5 Trends Currently making an Impact in the Culinary World.

1. Consumer Trends have a huge impact on the
Restaurant Industry – attitudes towards
various food and drink differ depending on a
variety of factors, including location, time of
year, and popular opinion.
Here are 5 of the Latest Trends Making an
Impact in the Culinary World.
What’s Making an
Impact in the World?

2. More and more people are seeking
better ways to naturally
sweeten their food without
adding a crazy amount of calories.
Syrups and granulated sugars made from:
dates,
coconut,
monk fruit,
and various roots
will continue to gain popularity as
better alternatives to white sugar.
Alternative Sweeteners

3. International Foods will be making their way
into our lives via street vendors.
Everything from
dumplings,
pupusas,
kabobs,
and tempura
will be found in streets across the country.
Street Food and Pop Up Restaurants
continue to be popular ways for customers
to try new cuisines and dish ideas that they
may otherwise not have known to order.
International Foods

4. Gut Health is a big trend in 2018, with
fermenting, pickling and preserving
reaching the mainstream.
Foods include:
kimchi
miso
and kefir
As well as probiotics such as
onions
garlics
and other alliums
Gut Friendly Food

5. More and more people are turning to
vegetarian and vegan alternatives,
even those that still enjoy meat with their
meal.
Restaurants have responded accordingly,
and there has been a marked increase
in the number of plant-based dishes
appearing on menus
Plant Based Food
In the UK, demand for
Meat Free Food
increased by
987% in 2017

6. According to the National Restaurant
Association, many restaurants are
turning to recipes with an ethnic flare
like chorizo scrambled eggs and
coconut milk pancakes.
With social media and online access
making food suggestions and
alternative cuisines easily available,
people are discovering a new appetite
for trying different foods.
Breakfast Items
with an
Ethnic Twist

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