Are you frustrated with the state of GIS mapping applications in the mainstream today? Had enough of the ubiquitous GIS map viewer template apps? Does your current mapping site need a help manual? Wondering how 200 layers and 20 tools will be used by non-GIS users? Shouldn't your site seamlessly transition to an iPad and other mobile devices? This webinar will discuss: • Targeting your audience • Making beautiful maps • Simplifying your application • Reintroducing the Map to the Web - workflow driven vs. map-centric applications We'll also discuss some insights into the future of GeoWeb: • A future without tiles - vector mapping • The concept of Lean user experience (UX) • Simplifying the user experience with HTML5 • Expecting a tablet friendly web map