The document discusses how the media product utilizes conventions of the psychological thriller genre. It explores themes of fear, death, horror and invasions of privacy. Key conventions incorporated include vulnerable female protagonists, emotionally investing the audience in characters before antagonists disrupt relationships, mixing gender roles to surprise audiences, and using color, sound, costumes, and shots to build tension, enigma and discomfort. The goal is to challenge conventions while effectively pushing the narrative and creating a thrilling experience for the target audience.