I-Mod Week One Findings and Obeservations

1. Phase 0a and 0b Findings and Observations:
what travelers want
(maybe)
deshaunda gooden warner

2. “before you can
think outside of
the box, you
have to have a
box…”
- Twyla Tharp

3. Defining the Box

4. Understand the Market

5. Idea Lab: Post It Note Mind Map

6. Virtual Idea Lab: SimpleMind

8. Getting Innovation Right

9. Getting Innovation Right

10. Getting Innovation Right

11. Seeing with New Eyes

12. Virtual Idea Lab: Pinterest

14. 1: Dietary Restrictions

15. 2: Comfort on Board

16. 3: Coffee Obsession

17. 4: Air Quality

18. 5: Inspiration in Motion

20. Idea?
OR
Opportunity?

21. Reflection
Analysis

22. Vertical Thinking: Ranking Ideas

23. Vertical Thinking: Market Feasibility

24. Vertical Thinking: Survey Monkey