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Will Australians bounce back to
pre-COVID ways?
2
Our speakers
Emma Clark
Account Director
Potentiate
Lisa Salas
Head of Commercial
TEG Insights
Peter Harris
CEO
Potentiate
3
Agenda
• Introduction - Peter Harris
• The results of our Syndicated
Study – Emma Clark
• TEG Insights – Lisa Salas
• Q&A
• Recording available
4
Peter Harris
CEO
Potentiate
5
1 x Online Survey
Nationally Representative Data
Conducted 8 -11 May 2020
n=1,043 Nationally Representative
sample provided by TEG Insights
18 Insight Community Surveys
Conducted 18 -21 May 2020
n=10,414 Community sample provided
by 12 clients across 18 communities.
Bringing together
insights from over
11,000 Australians
6
7
How restrictions
looked by state
when the study was
conducted
8
20
5
OK
OK
10
To shop for non-essential items
People could visit cafés
Adults allowed over from a different
household
To go for picnics and weekend drives to
national parks
People could gather outside and could
engage in outdoor non-contact sport or
training
9
ACT
SA
10
TAS
NT
People allowed in cafés and restaurants,
but a tighter restriction on travelling for a
holiday
Same rules
Same rules
Same rules
Similar rules but were also able to visit
night clubs, gyms and get beauty
treatments
10
NO No cafés or restaurants able to take
seated customers
NO
NO
No travel for a holiday
No camping
11
EASED
WA enjoyed the most significant easing
of lockdown laws
20 20 people were able to gather indoors or
outdoors and visit cafés or restaurants
12
What did we
find out about
Australians?
13
They have a strong
desire to get back to
the old normal
Online shopping
Grocery/retail/food delivery is likely to return to
pre-COVID levels, bricks and mortar should
prepare, online services could struggle.
Hobbies/DIY and Exercise
While some have spent more time on these
activities during lockdown, the majority expect
this to return to normal levels as restrictions
ease, so businesses need to be ready.
Travel
Travel however feels uncertain for many.
Over a third don’t know if or when they will
feel comfortable travelling internationally
again.
14
Younger Aussies have adapted their behaviour during lockdown
42%
27%
44%
27%27%
14%
38%
20%
Retail Shopping
Online
Use Of Food Delivery
Services
Time Spent Doing
Hobbies Or DIY
Exercise
During lockdown vs pre-COVID
Aussies did more…
18-44 45+
15
Many have the mindset that they will do more exercise in the future but
don’t think they’ll continue with other hobbies
16%
9%
20%
35%
9%
4%
15%
27%
Retail Shopping
Online
Use Of Food Delivery
Services
Time Spent Doing
Hobbies Or DIY
Exercise
In the future vs pre-COVID
Aussies expect more…
18-44 45+
16
42%
27%
44%
27%27%
14%
38%
20%
Retail Shopping
Online
Use Of Food
Delivery
Services
Time Spent
Doing Hobbies
Or DIY
Exercise
18-44 45+
16%
9%
20%
35%
9%
4%
15%
27%
Retail Shopping
Online
Use Of Food
Delivery
Services
Time Spent
Doing Hobbies
Or DIY
Exercise
18-44 45+
During lockdown vs pre-COVID
Aussies did more…
In the future vs pre-COVID
Aussies expect more…
Brands which have flourished will need to convince
customers to stay
17
Aussies expect to ease their lockdown
cutbacks on spending
54%
19%
29%
54%
15%
22%
Current Level of spending
Future Level of spending (prediction)
Less than pre-COVID Same More than pre-COVID
Chart excludes those who said DK or NA (2% & 5% for Current and Future respectively)
We asked Australians about their level of spending now and in the future...
18
Aussies are connecting differently,
delaying purchases and starting something new
27%
8%
19%
32%
34%
49%
None of the above
Changed service providers
Signed up for new entertainment services
Started something new
Delayed ‘big ticket’ purchases
Changed how I connect with others
We asked Australians about their behaviour during lockdown…
19
As our behaviours
begin to revert
back to pre-COVID
ways, so will our
choices
20
1/3 say there’s
nothing they’ve
done during
lockdown that
they look forward
to continuing
21
Future Outlook – Analysis done on Kapiche
We asked Australians: Is there anything that you have really valued or done differently during lockdown
that you aim to continue once restrictions are lifted?
19%
32%
14%
12%
4% 6% 5% 5%
34%
17%
9% 8%
6% 4% 4% 4%
Nothing Spend
quality time
with family
Doing things
at home (eg.
DIY)
Exercise
(general)
Keep social
distancing
Saving
money
Hobbies Cooking
meals
18-44 45+
“Apart from social distancing, nothing
done differently to continue once
restrictions lifted”
“I started running
which has been a
good form of exercise
that I hope to
maintain”
“Spend less money on
unnecessary things”
22
And how
comfortable do
they feel returning
to normality?
23
While two thirds are keen to get back to the office,
travel is the last thing on their mind
As soon as
possible
1-3
months
4+ months Never Don’t Know
67%
64%
48%
48%
41%
28%
11%
21%
21%
34%
29%
35%
30%
13%
8%
6%
10%
10%
16%
28%
38%
2%
2%
2%
5%
2%
3%
13%
3%
7%
6%
9%
5%
11%
25%
Outdoor places
Work on site/in office
Eating out
Work event
Indoor places
Domestic Travel
International Travel
Aussies will feel comfortable returning…
24
29%
25%
19%
16%
9% 8%
Seeing/ spending
time with
extended family
Catching-up with
friends
Dining out Travelling Normality Social activities
(eg. Pub, Sports)
“Visiting my daughter and
granddaughter in their new
house in Melbourne.” “Brunch at a cafe.
Super pumped for that
eggs benny.”
“Getting back to some sort of
normality. Sport returning and
the ability to hug a friend!”
Future Behaviour – Analysis done on Kapiche
We asked Australians: what are you most looking forward to after isolation restrictions are lifted?
25
Tasmanians want
to wait a bit longer
before eating out
or commencing
domestic travel
26
Reassure
employees &
customers as
they look to a
future where they
can travel safely
again
27
When returning to work, Aussies expect
precautionary measures and flexibility but
more oppose, than support, the wearing of masks
Australians agree that when they return to work they expect…
81%
68%
54%
40% 40%
25% 22%
More health
precautions
More social
distancing
More
flexibility
Feel anxious
about
being around
others
Less travel Others to use
a mask
To wear a
mask myself
28
…and it’s true across the board
81%
64%
54%
40% 41%
23% 21%
87%
73%
64%
41%
47%
19% 17%
86%
71%
45% 44%
29%
20% 18%
More health
precautions
e.g., hand
sanitising,
extra cleaning
More social
distancing
e.g., spacing of
desks,
screens, fewer
people
More flexibility
e.g., WFH, more
video conferencing
Feel anxious about
being around others
Less travel Others to use a
mask
To wear a mask
myself
Australians agree that when they return to work they expect…
Full time work – self employed Full time work – employee Part time / Casual work
29
In summary
• Aussies indicate a strong desire for life to return to ‘normal’.
• We’re looking forward to getting back to restaurants, cafes
and shops!
• Younger Aussies have adapted their behaviour during
lockdown more than Older Aussies.
• Whether it’s for business or pleasure, travel is one area
where most Aussies share concerns.
• We expect a ‘new normal’ when it comes to returning to
work.
30
So what next?
• Brands should prepare for return to bricks and mortar, some online
brands will need to keep relevant.
• Likewise brands in fitness/exercise/hobby/DIY will need to convince
us to keep up new behaviours/stick to intentions.
• Consider how to increase comfort for customers & employees
especially those who may be required to travel and work in various
locations.
• Reassure employees & customers as they look to return to work/life
by respecting their need for health precautions/distancing and desire
for more flexibility.
Questions?
Enter your questions via
the Q&A tool within Zoom
32
Lisa Salas
Head of
Commercial
TEG Insights
33
34
34
Consumer panel – Australia and New Zealand
commercial-in-confidence
UNIQUE
MULTI-
CHANNEL
RECRUITMENT
DIVERSE
COVERAGE
LIMITED
CROSS-OVER
WITH OTHER
PANELS
200+
VARIABLES
COLLECTED
1M+
AUSTRALIAN
MEMBERS
100K+
NEW ZEALAND
MEMBERS
Range of
demographics and
interests
Transport, FMCG, Travel,
Entertainment, Retail,
Finance
Offline and
online channels
ONE OF AUSTRALIA’S LARGEST,
MOST RESPONSIVE CONSUMER PANELS.
Real and unique
respondents
35
Q&A Emma Clark
Account Director
Potentiate
Lisa Salas
Head of Commercial
TEG Insights
Peter Harris
CEO
Potentiate
Shan Xifaras
Research Director
Potentiate
Thank you
hx@potentiate.com

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What Next? Australia | webinar

  • 1. Will Australians bounce back to pre-COVID ways?
  • 2. 2 Our speakers Emma Clark Account Director Potentiate Lisa Salas Head of Commercial TEG Insights Peter Harris CEO Potentiate
  • 3. 3 Agenda • Introduction - Peter Harris • The results of our Syndicated Study – Emma Clark • TEG Insights – Lisa Salas • Q&A • Recording available
  • 5. 5 1 x Online Survey Nationally Representative Data Conducted 8 -11 May 2020 n=1,043 Nationally Representative sample provided by TEG Insights 18 Insight Community Surveys Conducted 18 -21 May 2020 n=10,414 Community sample provided by 12 clients across 18 communities. Bringing together insights from over 11,000 Australians
  • 6. 6
  • 7. 7 How restrictions looked by state when the study was conducted
  • 8. 8 20 5 OK OK 10 To shop for non-essential items People could visit cafés Adults allowed over from a different household To go for picnics and weekend drives to national parks People could gather outside and could engage in outdoor non-contact sport or training
  • 9. 9 ACT SA 10 TAS NT People allowed in cafés and restaurants, but a tighter restriction on travelling for a holiday Same rules Same rules Same rules Similar rules but were also able to visit night clubs, gyms and get beauty treatments
  • 10. 10 NO No cafés or restaurants able to take seated customers NO NO No travel for a holiday No camping
  • 11. 11 EASED WA enjoyed the most significant easing of lockdown laws 20 20 people were able to gather indoors or outdoors and visit cafés or restaurants
  • 12. 12 What did we find out about Australians?
  • 13. 13 They have a strong desire to get back to the old normal Online shopping Grocery/retail/food delivery is likely to return to pre-COVID levels, bricks and mortar should prepare, online services could struggle. Hobbies/DIY and Exercise While some have spent more time on these activities during lockdown, the majority expect this to return to normal levels as restrictions ease, so businesses need to be ready. Travel Travel however feels uncertain for many. Over a third don’t know if or when they will feel comfortable travelling internationally again.
  • 14. 14 Younger Aussies have adapted their behaviour during lockdown 42% 27% 44% 27%27% 14% 38% 20% Retail Shopping Online Use Of Food Delivery Services Time Spent Doing Hobbies Or DIY Exercise During lockdown vs pre-COVID Aussies did more… 18-44 45+
  • 15. 15 Many have the mindset that they will do more exercise in the future but don’t think they’ll continue with other hobbies 16% 9% 20% 35% 9% 4% 15% 27% Retail Shopping Online Use Of Food Delivery Services Time Spent Doing Hobbies Or DIY Exercise In the future vs pre-COVID Aussies expect more… 18-44 45+
  • 16. 16 42% 27% 44% 27%27% 14% 38% 20% Retail Shopping Online Use Of Food Delivery Services Time Spent Doing Hobbies Or DIY Exercise 18-44 45+ 16% 9% 20% 35% 9% 4% 15% 27% Retail Shopping Online Use Of Food Delivery Services Time Spent Doing Hobbies Or DIY Exercise 18-44 45+ During lockdown vs pre-COVID Aussies did more… In the future vs pre-COVID Aussies expect more… Brands which have flourished will need to convince customers to stay
  • 17. 17 Aussies expect to ease their lockdown cutbacks on spending 54% 19% 29% 54% 15% 22% Current Level of spending Future Level of spending (prediction) Less than pre-COVID Same More than pre-COVID Chart excludes those who said DK or NA (2% & 5% for Current and Future respectively) We asked Australians about their level of spending now and in the future...
  • 18. 18 Aussies are connecting differently, delaying purchases and starting something new 27% 8% 19% 32% 34% 49% None of the above Changed service providers Signed up for new entertainment services Started something new Delayed ‘big ticket’ purchases Changed how I connect with others We asked Australians about their behaviour during lockdown…
  • 19. 19 As our behaviours begin to revert back to pre-COVID ways, so will our choices
  • 20. 20 1/3 say there’s nothing they’ve done during lockdown that they look forward to continuing
  • 21. 21 Future Outlook – Analysis done on Kapiche We asked Australians: Is there anything that you have really valued or done differently during lockdown that you aim to continue once restrictions are lifted? 19% 32% 14% 12% 4% 6% 5% 5% 34% 17% 9% 8% 6% 4% 4% 4% Nothing Spend quality time with family Doing things at home (eg. DIY) Exercise (general) Keep social distancing Saving money Hobbies Cooking meals 18-44 45+ “Apart from social distancing, nothing done differently to continue once restrictions lifted” “I started running which has been a good form of exercise that I hope to maintain” “Spend less money on unnecessary things”
  • 22. 22 And how comfortable do they feel returning to normality?
  • 23. 23 While two thirds are keen to get back to the office, travel is the last thing on their mind As soon as possible 1-3 months 4+ months Never Don’t Know 67% 64% 48% 48% 41% 28% 11% 21% 21% 34% 29% 35% 30% 13% 8% 6% 10% 10% 16% 28% 38% 2% 2% 2% 5% 2% 3% 13% 3% 7% 6% 9% 5% 11% 25% Outdoor places Work on site/in office Eating out Work event Indoor places Domestic Travel International Travel Aussies will feel comfortable returning…
  • 24. 24 29% 25% 19% 16% 9% 8% Seeing/ spending time with extended family Catching-up with friends Dining out Travelling Normality Social activities (eg. Pub, Sports) “Visiting my daughter and granddaughter in their new house in Melbourne.” “Brunch at a cafe. Super pumped for that eggs benny.” “Getting back to some sort of normality. Sport returning and the ability to hug a friend!” Future Behaviour – Analysis done on Kapiche We asked Australians: what are you most looking forward to after isolation restrictions are lifted?
  • 25. 25 Tasmanians want to wait a bit longer before eating out or commencing domestic travel
  • 26. 26 Reassure employees & customers as they look to a future where they can travel safely again
  • 27. 27 When returning to work, Aussies expect precautionary measures and flexibility but more oppose, than support, the wearing of masks Australians agree that when they return to work they expect… 81% 68% 54% 40% 40% 25% 22% More health precautions More social distancing More flexibility Feel anxious about being around others Less travel Others to use a mask To wear a mask myself
  • 28. 28 …and it’s true across the board 81% 64% 54% 40% 41% 23% 21% 87% 73% 64% 41% 47% 19% 17% 86% 71% 45% 44% 29% 20% 18% More health precautions e.g., hand sanitising, extra cleaning More social distancing e.g., spacing of desks, screens, fewer people More flexibility e.g., WFH, more video conferencing Feel anxious about being around others Less travel Others to use a mask To wear a mask myself Australians agree that when they return to work they expect… Full time work – self employed Full time work – employee Part time / Casual work
  • 29. 29 In summary • Aussies indicate a strong desire for life to return to ‘normal’. • We’re looking forward to getting back to restaurants, cafes and shops! • Younger Aussies have adapted their behaviour during lockdown more than Older Aussies. • Whether it’s for business or pleasure, travel is one area where most Aussies share concerns. • We expect a ‘new normal’ when it comes to returning to work.
  • 30. 30 So what next? • Brands should prepare for return to bricks and mortar, some online brands will need to keep relevant. • Likewise brands in fitness/exercise/hobby/DIY will need to convince us to keep up new behaviours/stick to intentions. • Consider how to increase comfort for customers & employees especially those who may be required to travel and work in various locations. • Reassure employees & customers as they look to return to work/life by respecting their need for health precautions/distancing and desire for more flexibility.
  • 31. Questions? Enter your questions via the Q&A tool within Zoom
  • 33. 33
  • 34. 34 34 Consumer panel – Australia and New Zealand commercial-in-confidence UNIQUE MULTI- CHANNEL RECRUITMENT DIVERSE COVERAGE LIMITED CROSS-OVER WITH OTHER PANELS 200+ VARIABLES COLLECTED 1M+ AUSTRALIAN MEMBERS 100K+ NEW ZEALAND MEMBERS Range of demographics and interests Transport, FMCG, Travel, Entertainment, Retail, Finance Offline and online channels ONE OF AUSTRALIA’S LARGEST, MOST RESPONSIVE CONSUMER PANELS. Real and unique respondents
  • 35. 35 Q&A Emma Clark Account Director Potentiate Lisa Salas Head of Commercial TEG Insights Peter Harris CEO Potentiate Shan Xifaras Research Director Potentiate

Editor's Notes

  1. TICKETING: Ticketek: Number one event ticketing and digital marketing company in Australia and New Zealand. Eventopia: Nimble self-service online ticketing platform. LIVE ENTERTAINMENT Qudos Bank Arena: Australia’s Number One live entertainment venue. TEG Live: Integrated live entertainment and sports content. Brickman: World’s premier interactive LEGO® exhibitions. TEG Lifelike Touring: Leading producer of branded family entertainment. TEG Entertainment Store: Live action and performance entertainment licensee for the world’s biggest family brands. I≡C Exhibitions: international entertainment and touring company. TEG Dainty: Market leading promoter of tier on live entertainment. DIGITAL AND DATA TEG Analytics: Australia’s largest and most powerful cultural insights business. TEG Insights: leading online research and source for consumer-centric insights. TEG Digital: Industry leading digital and data-driven marketing agency.