The document discusses research considerations during the COVID-19 pandemic. It notes that the situation creates an indefinite "New Normal" with ongoing uncertainty. It recommends organizations hit pause on projects and review what should continue versus stop. Research priorities include understanding employee and customer needs in the New Normal, pre-testing all communications, and tracking how brands are perceived. Face-to-face research should stop, and strategic research may have limited benefit. Organizations should focus on being useful in the short-term, moving research online, and protecting smaller partners. The overall message is that the pandemic requires an agile approach to research.