Dr. Joel Wallach has dedicated his career to studying nutrition and its role in health and disease. Through over 20,000 animal autopsies, he identified 90 essential nutrients that the body cannot produce on its own and are necessary to avoid deficiency and disease. His formulas based on these nutrients have helped eliminate diseases and increase lifespans. He chose multi-level marketing to spread his message about nutrition preventing disease rather than just treating it like conventional medicine. The unique story and results of his nutritional approach, as well as the crusade to educate others on these ideas through an easy-to-use multi-level marketing model, have enabled his message to reach over 150 million people.