This pioneering research redefines the way we market food. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity.
Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour. Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards food and proposes a way to build food brands that engage people at a profound human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximized when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
This pioneering research redefines the way we market food. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards food and proposes a way to build food brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
The intrinsically Engaging Narratives Of FoodBRAND AVIATORS
This pioneering research redefines the way we market food. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour relative to food and proposes a way to build food brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
We as a human being must know that we have four important pillars as foundation of our existence. Understanding the same and ensuring these are further strengthened is really important and critical. These four foundations are -
1. Physical Well-Being
2. Intellectual Well-Being
3. Emotional Well-Being
4. Spiritual Well-Being
Building Medicines Brands Through Intrinsically Engaging NarrativesBRAND AVIATORS
Did you know that medicines act as social normalisers, reality enhancers, mood brighteners, personal liberators, caregivers, balance restorers, growth boosters, providers of hope, the quintessential placebos, transformers of self, miracle products, formidable life modifiers, fountains of youth? Understand the deep motives underpinning our buying behaviour relative to medicines to build medicine brands and narratives that engage people at a profoundly human level. This pioneering research cracks the code of buying behaviour related to medicines and puts forward a framework for shaping brand strategy and for growing revenue.
Did you know that medicines act as social normalisers, reality enhancers, mood brighteners, personal liberators, caregivers, balance restorers, growth boosters, providers of hope, the quintessential placebos, transformers of self, miracle products, formidable life modifiers, fountains of youth? Understand the deep motives underpinning our buying behaviour relative to medicines to build medicine brands and narratives that engage people at a profoundly human level. This pioneering research cracks the code of buying behaviour related to medicines and puts forward a framework for shaping brand strategy and for growing revenue.
Welcome to Holistic Health where readers can get enriching information about health and fitness. We are committed to advice you and provide you the best information on nutritional health and well-being.
This pioneering research redefines the way we market food. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour towards food and proposes a way to build food brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
The intrinsically Engaging Narratives Of FoodBRAND AVIATORS
This pioneering research redefines the way we market food. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
Summarising the results of our research, this presentation analyses the fundamental motives underpinning consumer behaviour relative to food and proposes a way to build food brands that engage people at a profoundly human level.
Our fundamental human motives are like bare patterns in any language. Successful brands infuse the pattern, fertilising the basic forms, in a unique and profoundly human way, enabling people to experience deep patterns that make them feel alive.
There is a direct correlation between our fundamental human motives, the most direct way to engage people, and the level of sales and profit. The efficiency of communication budgets is maximised when the authentic codes of the brand germinate the deepest motives driving sales and profit in the category. Today we have no excuse for saying that “we waste half of our advertising budget but we don’t know which half”.
Above all, by satisfying the most fundamental of our human motives the brand is deeply humanistic in that it offers holistic, universal experiences that no longer satisfy some individual needs but the needs of the species.
We as a human being must know that we have four important pillars as foundation of our existence. Understanding the same and ensuring these are further strengthened is really important and critical. These four foundations are -
1. Physical Well-Being
2. Intellectual Well-Being
3. Emotional Well-Being
4. Spiritual Well-Being
Building Medicines Brands Through Intrinsically Engaging NarrativesBRAND AVIATORS
Did you know that medicines act as social normalisers, reality enhancers, mood brighteners, personal liberators, caregivers, balance restorers, growth boosters, providers of hope, the quintessential placebos, transformers of self, miracle products, formidable life modifiers, fountains of youth? Understand the deep motives underpinning our buying behaviour relative to medicines to build medicine brands and narratives that engage people at a profoundly human level. This pioneering research cracks the code of buying behaviour related to medicines and puts forward a framework for shaping brand strategy and for growing revenue.
Did you know that medicines act as social normalisers, reality enhancers, mood brighteners, personal liberators, caregivers, balance restorers, growth boosters, providers of hope, the quintessential placebos, transformers of self, miracle products, formidable life modifiers, fountains of youth? Understand the deep motives underpinning our buying behaviour relative to medicines to build medicine brands and narratives that engage people at a profoundly human level. This pioneering research cracks the code of buying behaviour related to medicines and puts forward a framework for shaping brand strategy and for growing revenue.
Welcome to Holistic Health where readers can get enriching information about health and fitness. We are committed to advice you and provide you the best information on nutritional health and well-being.
Ayurveda Approach for Boosting ImmunityHBG Ayurveda
Ayurveda believes that strong immunity is a product of good digestion, strong metabolic fire, quality functioning of the liver, and a balanced endocrine system (appropriately balanced hormones).
Here, HBG Medical Assistance is providing Ayurveda tips for boosting your immunity.
(Re)defining Food Brands Through Human FundamentalsBRAND AVIATORS
Did you know that food products act as life’s confirmers, regulators and equilibrators, mood catalysts, instant love, deeper nourishment, celebrations of life, preventive medicine, elemental comforters, natural connectors, guarantors of daily survival, outlets for aggression, displays of taste, test fields, pleasurable encounters, performance incarnators, tokens of beneficence? Understand the deep motives underpinning our buying behaviour in relation to food and build food brands and narratives that engage people at a profoundly human level.
What are the 10 Korean habits to stay young and energetic.pdfsajidkabir58
Unlocking the Fountain of Youth: Discover the Top 10 Korean Habits for Eternal Youth and Boundless Energy. Dive into the secrets of Korean culture and lifestyle practices that promote vitality, from skincare rituals to mindful eating and holistic wellness approaches. Learn how these habits can not only rejuvenate your appearance but also invigorate your body and mind, helping you stay youthful and energized at any age.
Heartfulness Magazine - November 2019(Volume 4, Issue 11)heartfulness
We need food to maintain life. In this edition we hear from Luke Coutinho on “we are what we eat”, and Daaji on the universal principle of food. We explore Ayurvedic principles of eating and the Airfield Estate in Ireland, and Llewellyn Vaughan-Lee tells us how to cook with love. Daaji concludes his Yogic Psychology series with practical solutions to regaining mental health.
(Re)defining Medicine Brands Through Human FundamentalsBRAND AVIATORS
Did you know that medicines act as social normalisers, reality enhancers, mood brighteners, personal liberators, caregivers, balance restorers, growth boosters, providers of hope, the quintessential placebos, transformers of self, miracle products, formidable life modifiers, fountains of youth? Understand the deep motives underpinning our buying behaviour relative to medicines to build medicine brands and narratives that engage people at a profoundly human level. This pioneering research cracks the code of buying behaviour related to medicines and puts forward a framework for shaping brand strategy and for growing revenue.
Building Cosmetic Brands Through Intrinsically Engaging NarrativesBRAND AVIATORS
Did you know that cosmetics act as change catalysts, comfort inducers, rebirth elixirs, subversive factors, personal liberators, social equalisers, mood enhancers, close friends, shields from the environment, caregivers, balancing solutions, desire builders, outlets for expression, ego boosters, vehicles of feeling in control? Understand the deep motives underpinning our buying behaviour towards cosmetics and build cosmetic brands and narratives that engage people at a profoundly human level.
How to ganaret Successful traffic website, blog ect.UttamTiwari12
How to ganret traffic It is strongly advised that all persons seek advice and guidance from a competent medical
doctor regarding and prior to embarking on a vegetarian dietary lifestyle change. This is
particularly true for pregnant women or mothers who are breast feeding infant children,
senior citizens, growing children, and/or any individual who is suffering from or being
treated for any disease or health disorder.
This guide is not intended as and may not be construed as an alternative to or a substitute
for professional dietary counseling or medical services and advice.
This guide is presented with the sole purpose to inform the reader of the vegetarian
(vegan) lifestyle and of dietary choices that the reader may wish to make. The authors,
publishers, and distributors of this guide have made every effort to ensure the validity,
accuracy, and timely nature of the information presented here. However, no guarantee is
made, neither direct nor implied, that the information in this guide or the techniques
described herein are suitable for or applicable to any given individual person or group of
persons, nor that any specific result will be achieved. The authors, publishers, and
distributors of this guide will be held harmless and without fault in all situations and
causes arising from the use of this information by any person, with or without medical
supervision.
In this exploration of building healthy habits, we will delve into various aspects of well-being, offering practical insights and evidence-based strategies to create positive routines. We will explore the psychology behind habit formation, understanding how our brains can be rewired to embrace healthier choices. Additionally, we will discuss the potential challenges and obstacles that might arise during this process and ways to overcome them.
Mindful Snacking promotes a conscious and intentional approach to eating. It involves savoring each bite, focusing on flavors and textures, and being present in the moment. By cultivating awareness and making healthier choices, mindful snacking enhances satisfaction, reduces overeating, and fosters a balanced relationship with food.
Special thanks to Canva for their exceptional design tools.
The Power of Holistic Nutrition Nourishing Your Body and Connecting with Natu...MartaLoveguard
The Power of Holistic Nutrition: Nourishing Your Body and Connecting with Nature
Welcome to an enlightening journey into the world of holistic nutrition, where we delve into the remarkable ways in which nourishing our bodies with whole, unprocessed foods can transform our health and well-being. In this article, we aim to explore the profound impact of holistic nutrition, not only on our physical vitality but also on our deep connection to the healing and revitalizing forces of nature. Join us as we uncover the secrets of holistic nutrition and embark on a path toward vibrant health and harmony with the natural world.
The Importance of Holistic Nutrition: Fueling Your Body, Mind, and Spirit
Holistic nutrition recognizes that our bodies are not merely a collection of separate parts but an intricately connected system. When we prioritize whole, unprocessed foods, we provide our bodies with the necessary nutrients to function optimally. A diet rich in fruits, vegetables, whole grains, lean proteins, and healthy fats nourishes our cells, supports immune function, and provides the building blocks for a strong and vibrant body.
But holistic nutrition extends beyond physical nourishment. It acknowledges that what we eat profoundly affects our mental and emotional well-being. Nutrient deficiencies or imbalances can contribute to mood swings, fatigue, brain fog, and even mental health disorders. By embracing holistic nutrition, we can fuel our bodies, minds, and spirits, fostering a harmonious balance within ourselves.
Connecting with Nature - A Source of Healing and Vitality
Nature is not only a provider of whole foods but also a source of healing and vitality. Our deep connection with nature dates back to our ancestral roots when our survival depended on living in harmony with the natural world. By reconnecting with nature, we tap into a wellspring of wellness that nourishes our body, mind, and spirit.
Spending time outdoors, breathing in fresh air, and immersing ourselves in natural surroundings has been shown to reduce stress, lower blood pressure, and improve mental clarity. The healing properties of nature, from the gentle rustling of leaves to the vibrant colors of a sunset, have a calming and rejuvenating effect on our well-being. By embracing holistic nutrition, we honor our connection with nature and tap into its healing power.
Holistic Nutrition and Environmental Stewardship: Nurturing Our Planet, Nurturing Ourselves
Holistic nutrition also encompasses environmental stewardship. By choosing whole foods, organic produce, and sustainable farming practices, we not only support our own well-being but also the health of our planet. Industrial farming methods and processed foods contribute to environmental degradation and the depletion of vital resources. By embracing holistic nutrition, we become advocates for sustainable food systems, supporting local farmers, and minimizing our ecological footprint.
Implementing Holistic Nutrition in Daily L
Grains, fruits and vegetables naturally grow and flourish in sunlight, and you could deduce they are actually their own form of light. In order to develop the qualities of the heart, we must eat not only
peacefully, but consciously. Therefore it makes sense to consume food that is nourished by sunlight.
Ayurveda Approach for Boosting ImmunityHBG Ayurveda
Ayurveda believes that strong immunity is a product of good digestion, strong metabolic fire, quality functioning of the liver, and a balanced endocrine system (appropriately balanced hormones).
Here, HBG Medical Assistance is providing Ayurveda tips for boosting your immunity.
(Re)defining Food Brands Through Human FundamentalsBRAND AVIATORS
Did you know that food products act as life’s confirmers, regulators and equilibrators, mood catalysts, instant love, deeper nourishment, celebrations of life, preventive medicine, elemental comforters, natural connectors, guarantors of daily survival, outlets for aggression, displays of taste, test fields, pleasurable encounters, performance incarnators, tokens of beneficence? Understand the deep motives underpinning our buying behaviour in relation to food and build food brands and narratives that engage people at a profoundly human level.
What are the 10 Korean habits to stay young and energetic.pdfsajidkabir58
Unlocking the Fountain of Youth: Discover the Top 10 Korean Habits for Eternal Youth and Boundless Energy. Dive into the secrets of Korean culture and lifestyle practices that promote vitality, from skincare rituals to mindful eating and holistic wellness approaches. Learn how these habits can not only rejuvenate your appearance but also invigorate your body and mind, helping you stay youthful and energized at any age.
Heartfulness Magazine - November 2019(Volume 4, Issue 11)heartfulness
We need food to maintain life. In this edition we hear from Luke Coutinho on “we are what we eat”, and Daaji on the universal principle of food. We explore Ayurvedic principles of eating and the Airfield Estate in Ireland, and Llewellyn Vaughan-Lee tells us how to cook with love. Daaji concludes his Yogic Psychology series with practical solutions to regaining mental health.
(Re)defining Medicine Brands Through Human FundamentalsBRAND AVIATORS
Did you know that medicines act as social normalisers, reality enhancers, mood brighteners, personal liberators, caregivers, balance restorers, growth boosters, providers of hope, the quintessential placebos, transformers of self, miracle products, formidable life modifiers, fountains of youth? Understand the deep motives underpinning our buying behaviour relative to medicines to build medicine brands and narratives that engage people at a profoundly human level. This pioneering research cracks the code of buying behaviour related to medicines and puts forward a framework for shaping brand strategy and for growing revenue.
Building Cosmetic Brands Through Intrinsically Engaging NarrativesBRAND AVIATORS
Did you know that cosmetics act as change catalysts, comfort inducers, rebirth elixirs, subversive factors, personal liberators, social equalisers, mood enhancers, close friends, shields from the environment, caregivers, balancing solutions, desire builders, outlets for expression, ego boosters, vehicles of feeling in control? Understand the deep motives underpinning our buying behaviour towards cosmetics and build cosmetic brands and narratives that engage people at a profoundly human level.
How to ganaret Successful traffic website, blog ect.UttamTiwari12
How to ganret traffic It is strongly advised that all persons seek advice and guidance from a competent medical
doctor regarding and prior to embarking on a vegetarian dietary lifestyle change. This is
particularly true for pregnant women or mothers who are breast feeding infant children,
senior citizens, growing children, and/or any individual who is suffering from or being
treated for any disease or health disorder.
This guide is not intended as and may not be construed as an alternative to or a substitute
for professional dietary counseling or medical services and advice.
This guide is presented with the sole purpose to inform the reader of the vegetarian
(vegan) lifestyle and of dietary choices that the reader may wish to make. The authors,
publishers, and distributors of this guide have made every effort to ensure the validity,
accuracy, and timely nature of the information presented here. However, no guarantee is
made, neither direct nor implied, that the information in this guide or the techniques
described herein are suitable for or applicable to any given individual person or group of
persons, nor that any specific result will be achieved. The authors, publishers, and
distributors of this guide will be held harmless and without fault in all situations and
causes arising from the use of this information by any person, with or without medical
supervision.
In this exploration of building healthy habits, we will delve into various aspects of well-being, offering practical insights and evidence-based strategies to create positive routines. We will explore the psychology behind habit formation, understanding how our brains can be rewired to embrace healthier choices. Additionally, we will discuss the potential challenges and obstacles that might arise during this process and ways to overcome them.
Mindful Snacking promotes a conscious and intentional approach to eating. It involves savoring each bite, focusing on flavors and textures, and being present in the moment. By cultivating awareness and making healthier choices, mindful snacking enhances satisfaction, reduces overeating, and fosters a balanced relationship with food.
Special thanks to Canva for their exceptional design tools.
The Power of Holistic Nutrition Nourishing Your Body and Connecting with Natu...MartaLoveguard
The Power of Holistic Nutrition: Nourishing Your Body and Connecting with Nature
Welcome to an enlightening journey into the world of holistic nutrition, where we delve into the remarkable ways in which nourishing our bodies with whole, unprocessed foods can transform our health and well-being. In this article, we aim to explore the profound impact of holistic nutrition, not only on our physical vitality but also on our deep connection to the healing and revitalizing forces of nature. Join us as we uncover the secrets of holistic nutrition and embark on a path toward vibrant health and harmony with the natural world.
The Importance of Holistic Nutrition: Fueling Your Body, Mind, and Spirit
Holistic nutrition recognizes that our bodies are not merely a collection of separate parts but an intricately connected system. When we prioritize whole, unprocessed foods, we provide our bodies with the necessary nutrients to function optimally. A diet rich in fruits, vegetables, whole grains, lean proteins, and healthy fats nourishes our cells, supports immune function, and provides the building blocks for a strong and vibrant body.
But holistic nutrition extends beyond physical nourishment. It acknowledges that what we eat profoundly affects our mental and emotional well-being. Nutrient deficiencies or imbalances can contribute to mood swings, fatigue, brain fog, and even mental health disorders. By embracing holistic nutrition, we can fuel our bodies, minds, and spirits, fostering a harmonious balance within ourselves.
Connecting with Nature - A Source of Healing and Vitality
Nature is not only a provider of whole foods but also a source of healing and vitality. Our deep connection with nature dates back to our ancestral roots when our survival depended on living in harmony with the natural world. By reconnecting with nature, we tap into a wellspring of wellness that nourishes our body, mind, and spirit.
Spending time outdoors, breathing in fresh air, and immersing ourselves in natural surroundings has been shown to reduce stress, lower blood pressure, and improve mental clarity. The healing properties of nature, from the gentle rustling of leaves to the vibrant colors of a sunset, have a calming and rejuvenating effect on our well-being. By embracing holistic nutrition, we honor our connection with nature and tap into its healing power.
Holistic Nutrition and Environmental Stewardship: Nurturing Our Planet, Nurturing Ourselves
Holistic nutrition also encompasses environmental stewardship. By choosing whole foods, organic produce, and sustainable farming practices, we not only support our own well-being but also the health of our planet. Industrial farming methods and processed foods contribute to environmental degradation and the depletion of vital resources. By embracing holistic nutrition, we become advocates for sustainable food systems, supporting local farmers, and minimizing our ecological footprint.
Implementing Holistic Nutrition in Daily L
Grains, fruits and vegetables naturally grow and flourish in sunlight, and you could deduce they are actually their own form of light. In order to develop the qualities of the heart, we must eat not only
peacefully, but consciously. Therefore it makes sense to consume food that is nourished by sunlight.
The Book "Health" is an insightful and comprehensive guide dedicated to empowering readers with the knowledge and tools to achieve and maintain optimal health. Its purpose is to serve as a trusted resource, offering valuable information, guidance, and inspiration for individuals seeking to lead healthier and happier lives. This eBook is designed to cut through the noise of conflicting health advice, providing evidence-based insights to help readers make informed decisions about their well-being.
Goals:**
1. **Educate and Inform:** The primary goal of "Health" is to educate readers about various aspects of health, from nutrition and exercise to mental well-being and preventive care. By presenting accurate and up-to-date information, we aim to empower individuals to take control of their health and make informed choices.
2. **Promote Wellness:** We aspire to inspire readers to prioritize wellness as an integral part of their lives. Through practical tips and actionable advice, this eBook aims to encourage healthier habits and lifestyle changes that lead to improved overall well-being.
3. **Address Common Health Concerns:** "Health" delves into common health issues and provides guidance on how to manage and, in many cases, prevent them. From weight management to stress reduction, we aim to equip readers with strategies to overcome health challenges.
4. **Holistic Approach:** Our eBook emphasizes a holistic approach to health, recognizing the interconnectedness of physical, mental, and emotional well-being. The goal is to guide readers in achieving a balanced and harmonious state of health across all dimensions of their lives.
5. **Empowerment:** We want readers to feel empowered to take charge of their health journey. This eBook provides tools, resources, and action plans to help individuals set and achieve their health goals, whether it's losing weight, improving fitness, managing chronic conditions, or enhancing mental resilience.
6. **Evidence-Based Insights:** "Health" is committed to providing evidence-based information. Our goal is to help readers separate fact from fiction in the world of health and wellness, ensuring that they can make choices backed by scientific research and expert knowledge.
7. **Inspire Sustainable Change:** Rather than promoting short-term fixes, this eBook encourages long-lasting, sustainable changes. We aim to motivate readers to adopt healthy practices that they can maintain for a lifetime.
8. **Build a Healthier Community:** Ultimately, "Health" seeks to contribute to the creation of healthier communities. We hope that readers will not only benefit personally from the knowledge and advice within these pages but also share this wisdom with their friends and family, fostering a ripple effect of positive change.
In "Health," readers will find a valuable resource that goes beyond superficial advice, providing them with the tools and insights necessary to embark on a lifelong journey toward improved health and
CLOU the magazine for marketing and professionals reviews the book Living Brands, How Biology & Neuroscience Shape Consumer Behaviour & Brand Desirablity by Dr. Constantinos Pantidos, Lidpublishing Ltd, London, 2018: https://amzn.to/2qfbYtf
The 13 Principles_of_Evolutionary_MarketingBRAND AVIATORS
This document presents an innovative way of brand building impacting the very mechanisms of meaning creation in the psychological and neuro-physiological interface that guide brand choice.
This pioneering research decodes the real reasons of success of Coca Cola. Using, for the first time, a multidisciplinary approach, including brand communication decoding, motivational research, psychology and affective neuroscience, client workshops and the proprietary tools of BRAND AVIATORS™ I study the fundamental motives underpinning consumer behaviour at the deepest levels of their deployment and help clients around the world build brands that liberate the very forces of life.
(Re)defining Fabric & Home Care Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market cleaning products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Hamburger Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market hamburgers. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Doll Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market dolls. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Watches Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market watches. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Technology Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market technological products. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Lipstick Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market lipstick. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Eyewear Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market eyewear. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Perfume Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market perfume. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Chewing Gum Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market chewing gum. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Brands Through Human FundamentalsBRAND AVIATORS
This pioneering research redefines the way we market our products and services. Artificial segmentations based on personality differences offer weak foundations on which to build brand strategies. To deeply engage us, a brand must have a solid inner architecture deeply rooted in the fundamentals of humanity. Beneath all the phantasmagoria of global marketing communication, lies order and rhythm, the source code of our human behaviour.
(Re)defining Trainer Brands Through Human FundamentalsBRAND AVIATORS
Did you know that we buy trainers because they act as self-maximisers, potential enhancers, means of halting the aging process, therapeutic devices, signs of freedom, personality transformers, character compliments, artistic manifestations, measures of perfection, means of self-discipline, life shapers, epitomes of informality and equality, and desire builders? Did you know that we prefer trainers because they make us feel formidable combatants, unbeatable winners, strong, adequate, in control, intelligent, balanced, part of the family of athletes and runners and unconventional? This pioneering research cracks the code of buying behaviour related to trainers and puts forward a framework for shaping brand strategy and for growing revenue.
(Re)defining Underwear Brands Through Human FundamentalsBRAND AVIATORS
Did you know that we buy underwear because it acts as a bodyguard, a refuge and sanctuary, performance enhancer, means of self-exploration, personality shaper, instrument of torture, dangerous encounter, mood modifier, formidable teaser, multifunctional suggestion, foundation of personal life and balancer, instrument of support and distance keeper? This pioneering research cracks the code of buying behaviour related to underwear and puts forward a framework for shaping brand strategy and for growing revenue.
(Re)defining Toy Brands Through Human FundamentalsBRAND AVIATORS
Did you know that toys act as masters of transformation, transition mediators, cosmic manipulators, vehicles for imagination, conscious illusions, psychic integrators, life balancers, outlets for aggression, conflict solvers, primal comforters, islands of happiness, guarantors of youth, rule breakers, revolution instigators, life framers, uncritical companions, objects of care, caregivers, psychological nourishment, silent companions, mind feeders, thought instigators, action generators, tools of development, means of self-assertion, laboratories of the possible, creation triggers, expressions of individuality, personality constructors, writers of our destiny, vital experiments, world reinventors, freedom inducers? Successful toys have the ability to create frenzy, euphoria, exhilaration, exultant joy, gaiety, gladness, and laughter that absorb us completely, intensively, and tumultuously. Understand the deep motives underpinning our toy buying behaviour and build toy brands and narratives that engage people at a profoundly human level.
(Re)defining Confectionery Brands Through Human FundamentalsBRAND AVIATORS
Did you know that sweets act as emotional compensators, reality enhancers, disruptive agents, love substitutes, erotic experiences, luxurious indulgencies, social connectors, mockers of seriousness, temporary escapes and energy boosters? Understand the deep motives underpinning our buying behaviour in relation to sweets and build confectionery brands and narratives that engage people at a profoundly human level.
(Re)defining Leisure Travel Brands Through Human FundamentalsBRAND AVIATORS
Did you know that leisure travel acts as a form of conquest, a mode of transcendence, a way to keep discovering, a search of escape, a search for our self, a broker of culture, a means of self-definition, a mind sharpener, a disruptor of established premises, a form of communication, psychic disunification, vacant time, thought trigger, rite of passage, a search of repose, a search for home, freedom from necessity, status marker and a pleasure satisfier? Understand the deep motives underpinning our leisure travel buying behaviour and build travel, tourism, hotel and destination brands and narratives that engage people at a profoundly human level.
(Re)defining Fashion Brands Through Human FundamentalsBRAND AVIATORS
Did you know that fashion acts as a symbol of rebirth, source of self-discovery, multiplier of the self, catalyst of taste, method of camouflage, form of self-construction, sign of self-determination, futile essential, an expression of defiance, token of desire, instrument of liberation? Understand the deep motives underpinning our fashion buying behaviour and build fashion brands and narratives that engage people at a profoundly human level.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Hi! My name is Constantinos
Pantidos and I believe that
companies could improve
people’s lives even more
effectively if they had
deeper human insight.
3. Using a multidisciplinary
approach, BRAND AVIATORS™
has captured and presents, for
the first time, the fundamental
human motives underpinning
our consumer behaviour
relative to food at the deepest
levels of their deployment …
4. … all the way from:
• their biological value
• to the neurosystems they engage
• to the cognitive operations and
psychological states they activate
• to the major social reinforcers they
cause and
• to the rich hierarchy of inherent
concepts they infuse into our
everyday life.
6. The motives are presented in
order of increasing relative
importance in line with their
power to influence our
buying decisions.
7. EXPRESSION: On an initial layer of
motivation, food offers a very
quick way of explaining who we
are, where we come from, what
we like. We are what we eat not
only in a biological sense but also
in a symbolic one.
9. ORDER: Food’s core role in life
and the ritual surrounding
meals, structuring our day, give
us a sense that we control our
environment. Cooked food
makes us civilized. The very
refinement of the matter being
consumed, makes us feel that
raw human nature is governed.
Food plays a central role in the
formation of the symbolic
structure of society.
10. Food is a symbol of
status, a prime means
of self-gratification
and in reality a way
of controlling others
11. DESTRUCTION: Yet another
motive for why we buy food
products rests in their capacity
to resonate with our fear of
hunger - our most primal fear.
Unless we eat we die. Unless
we eat every few hours, we
start to view things around us
as distorted. Food by its nature
requires its own destruction.
Life comes through the death
of animals and plants, which
other animals eat.
12. Eating is the most direct way
to incorporate a substance.
It is an aggressive action
against the food which is
attacked and consumed.
Biting and chewing are
outlets for aggressiveness.
13. TRANSUBSTANTIATION:
Going into deeper
motivation, embodying the
capacity of food to act as a
mood catalyst, some of the
most successful brand
narratives promise to
influence our physical and
psychological states.
14. In substance, food is
chemical conversion, a
direct descendent of
alchemy. At every meal,
food transforms us into
relaxed and satiated
beings.
15. BALANCE: Proceeding into deep
motivation, eating is the most
frequent union with our own
body. Food helps us achieve an
equilibrated relationship with
our body. Our attitude towards
food influences our short term
and long term health. A sane
attitude towards food can form
the basis for good living and a
balanced mental state.
16. COMPANIONSHIP: Food puts us back in touch with the
source of life-force, creating a universal fellowship.
17. There is no greater fusion of the individual and the
world than in the moment when we sit at the table
to eat. We inherently dislike eating alone. But
even when we do, food can create a feeling of
connectedness. Experiencing a branded product
shared by millions the imagined group is joined.
18. PLAYFULNESS: On an even more
profound layer of motivation,
some of the most successful brands
help us experience food as a daily
celebration of life. Food nourishes
the spark of life within the body.
Food is life, each time we eat we
affirm life. Eating helps us focus on
the moment. It is a momentary
diversion, a small vacation from
the rest of our actions.
19. PLEASURE: Moving closer to the
heart of the matter, incorporating
the profound relationship of food
with pleasure some food brands
make us experience some of the
most erotic narratives among all
consumer goods. Food and sex are
the two major incentives nature
offers us as rewarding pleasures
for living. Between the two, food
comes first.
20. Food rarely succeeds in the
marketplace unless it is tasty,
despite all the other benefits
that it may have. On a deep
level, sexual hunger and
physical hunger have always
been allies. Food itself can be
an indication of a deeper
yearning.
21. GROWTH: On yet another
layer of motivation,
incarnating in their
narratives the key function
of food, some of the most
successful brands in the food
industry promise us strength
and development.
22. That we call nutritional value
“energy”, is not accidental.
Food is energy in its potential
state, enclosed in solid matter.
Food is strong and substantial,
it is performance. Its basic
function is to increase the life of
the individual. Food helps us
grow.
23. CARE: On a yet more profound
layer of motivation, food has
always been a token of the
beneficence of the world.
24. Food’s function is to preserve the
life of the individual. All eating is
archetypically linked with the
early memory of food and love
as a unified experience. We are
completely nourished not by the
food itself but by the emotions
and love that accompanies it.
Feeding each other and allowing
ourselves to be fed are amongst
the most primal of human
impulses.
25. COMFORT: On the innermost layer
of human motivation, food acts as
the most elemental and primitive
of all comforters. Indefinable well-
being, fullness and wholesomeness
are derived from our instinctive
understanding of rejuvenating life.
As a good meal soothes the soul
and regenerates the body,
archetypically, in our mind food
equals comfort, familiarity,
continuity and predictability.
26. From a meal’s abundance,
flows a benevolence. For
food to be available in
abundance, to last, to not
be scarce, is what we have
always longed for.
27. We are born hungry. The first
thing we do when we are born
is to reach instinctively for the
breast and eat. We yearn for
wholesome food to feel full. Our
survival depends on reaching
out and suckling. Essentially, in
satisfying our original hunger
we satisfy our need for security.
31. (Re)define your brand through the human
fundamentals if you seek to:
• Deeply engage people locally and
across cultures
• Develop genuine concepts that work
year after year after year
• Align all brand communications under
one master idea
• Increase the ROI of all your brand
activities
32. My mission is to help clients
around the world build
brands that liberate the very
forces of life. Contact us now
for a free discovery audit by
clicking on the icon: