An organization can be innovative by exploring new ideas, whether highly creative or simply unique applications. Innovation does not need to radically change the world, but small ideas with potential, if implemented widely, can drive organizational growth. True innovation differs from invention in that innovators champion ideas until change occurs and benefits are realized. Successful innovation management means finding and aligning more and better ideas than competitors to gain competitive advantage. Innovation thrives in cultures that encourage risk-taking and collaboration around continuous improvement.