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What is the lifetime value of customers, and how can marketers maximize it ?
What is the lifetime value of customers, and how can marketers maximize it ?
What is the lifetime value of customers, and how can marketers maximize it ?

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What is the lifetime value of customers, and how can marketers maximize it ?

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  • 9. + + + + - - - P1 P2 P3 P4 Highly Profitable Product Profitable Product Unprofitable Product Highly Unprofitable Product C1 C2 C3 High Profit Customer Mixed Bag Customer Losing Customer