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Branding In The Digital Age

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Branding In The Digital Age.

This particular presentation is one in a series of presentations I had worked on during my Marketing Internship under Prof. Sameer Mathur, IIM Lucknow, in June, 2015.

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Branding In The Digital Age

  1. 1. Branding in a Digital Age...
  2. 2. Applying the insights to the Indian Market
  3. 3. Many Brands Fewer Brands Final Choice Buy Then Funnel Metaphor
  4. 4. Many Brands Fewer Brands Final Choice Buy Then Funnel Metaphor 1 Many Brands
  5. 5. Many Brands Fewer Brands Final Choice Buy Then Funnel Metaphor Fewer Brands 21 Many Brands
  6. 6. Many Brands Fewer Brands Final Choice Buy Then Funnel Metaphor Final Choice Fewer Brands 321 Many Brands
  7. 7. Many Brands Fewer Brands Final Choice Buy Then Funnel Metaphor Final Choice Fewer Brands 321 Many Brands Buy 4
  8. 8. Now Consumer Decision Journey
  9. 9. Now Consumer Decision Journey Consider 1
  10. 10. Now Consumer Decision Journey Evaluate 2 Consider 1
  11. 11. Now Consumer Decision Journey EvaluateBuy 23 Consider 1
  12. 12. Now Consumer Decision Journey EvaluateBuy 23 Consider 1 Enjoy, Advocate, Bond 4
  13. 13. Marketers often overemphasize the ‘consider’ & ‘buy’ stages of the CDJ Consider & Buy
  14. 14. The contemporary Digital Age makes the ‘evaluate’ & ‘advocate’ stages increasingly relevant Evaluate & Advocate
  15. 15. Effective Bonding leads to the creation of a strong and lasting loyalty loop Bond
  16. 16. Analyzing & Understanding the Indian Market Branding in a Digital Age...
  17. 17. Adopt a Consumer Decision Journey driven strategy
  18. 18. Target Stages in the Decision Journey
  19. 19. Understand your Customers Analyze Customer Behaviour
  20. 20. Focus on the Touch Points
  21. 21. Indian Consumer Market
  22. 22. Consider Advertise
  23. 23. Consider Impress your audience effectivelyAdvertise
  24. 24. Consider Place the product strategically
  25. 25. Evaluate Evaluation is critical to the CDJ
  26. 26. Evaluate
  27. 27. Evaluate Focus on Internet & Social Media
  28. 28. Evaluate Enhance the web experience Focus on Internet & Social Media
  29. 29. Evaluate Enhance the web experience Focus on Internet & Social Media Stress on Product Reviews
  30. 30. Evaluate Enhance the web experience Maintain a coherent Brand image Focus on Internet & Social Media Stress on Product Reviews
  31. 31. Buy Ensure a Buy Deliver an integrated experience
  32. 32. Advocate The ‘Buy’ stage is not the end at all But
  33. 33. Advocacy Advocate The single most powerful impetus to make a customer buy is someone else’s
  34. 34. Advocate Every Advocate brings in 3 new customers
  35. 35. Advocate Every Advocate brings in 3 new customers
  36. 36. Analyze Customer Behaviour through effective feedback Encourage Advocacy and ensure Customer Relationships Employ and incorporate Social Monitoring Tools Keep your customers happy and satisfied
  37. 37. CDJ is the apt answer to the marketing issues of the Digital Age Thus
  38. 38. Thank You

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