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By Group 3
   Music videos demonstrate genre
    characteristics
   There is a relationship between lyrics and
    visuals
   Amplification: When new meanings do not
    contradict with the lyrics but add layers of
    meaning.
   There is a relationship between the music and
    visuals
   The demands of the record label will include
    the need for lots of close ups of the artists
    and the artist may develop motifs which
    reoccur across their work (a visual style).
   There is frequently reference to notion of
    looking into mirrors, at the camera through
    direct address, at people, screens within
    screens, telescopes etc and particularly
    voyeuristic treatment of the female body.
   There is often intertextual reference to films,
    tv programmes, other music videos.
Michael Jackson                    Usher
Beyounce



  Little Mix                                     Adele


 Whitney Houston


                                                 Mariah Carey



   Pink
                        Jennifer Lopez
   The green room to do a silhouette base track
Goodwin’s theory
Goodwin’s theory
Goodwin’s theory
Goodwin’s theory

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Goodwin’s theory

  • 2. Music videos demonstrate genre characteristics  There is a relationship between lyrics and visuals  Amplification: When new meanings do not contradict with the lyrics but add layers of meaning.  There is a relationship between the music and visuals
  • 3. The demands of the record label will include the need for lots of close ups of the artists and the artist may develop motifs which reoccur across their work (a visual style).  There is frequently reference to notion of looking into mirrors, at the camera through direct address, at people, screens within screens, telescopes etc and particularly voyeuristic treatment of the female body.
  • 4. There is often intertextual reference to films, tv programmes, other music videos.
  • 5.
  • 6. Michael Jackson Usher Beyounce Little Mix Adele Whitney Houston Mariah Carey Pink Jennifer Lopez
  • 7.
  • 8.
  • 9. The green room to do a silhouette base track