PACE is a platform that aims to be the "missing link" in a company's IT infrastructure and sales process. It provides simplicity through having all sales tools in one system, improves efficiency by automating tasks, and ensures excellence through consistent high-quality customer interactions. PACE helps users gain a deeper understanding of customers by collecting and organizing relevant customer data. It also aims to break down silos within organizations by making the entire value proposition available for customers. The document cites an insurance company customer of PACE that realized significant benefits like time savings, improved proposal success rates, and easier training of new sales representatives through their use of the PACE platform.